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ENGAGEMENT KIT 2019
ENGAGEMENT KIT
2019
A CPD tracking and learning management platform that provides 24/7 accessibility to high quality, peer-reviewed and evidence-based online learning, that supports medical professionals to remain competitive. A comprehensive platform for medical professionals that assists with registering, completing and managing their professional learning and ongoing CPD/CME reporting requirements through their own personalised portal.
This state-of-the-art platform accepts accredited medical education content to engage with a wide audience of medical professionals across Australia. Each accredited module can be delivered via the doctorportal
CPD Learning Catalogue for up to three years, maximising exposure to one or multiple target audiences.
The doctorportal Learning team have over 40 years of combined experience in education and the medical sector. We work with the best subject matter experts and leaders in medicine to bring evidence-based learning. The platform is jointly managed with the AMA, “The most powerful organisation outside government that leads Australia’s doctors and promotes Australia’s health.”
In addition to interactive online learning, our CPD Learning catalogue provides a listing of workshops and masterclasses for our audience to choose from.
OPPORTUNITY BEGINSwith doctorportal Learning
doctorportal Learning –
Independent, expert,
accredited medical
education
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ENGAGEMENT Engage your clients through
credible, high-quality educational activities that doctors will value
and remember
INSIGHTSLearn from the reporting insights and understand your ROI
REACHIncrease your reach with bespoke multi-channel campaigns
EXPERTISEWork with our expert team to get the most from your marketing investment
To maximise engagement with your audience, we ensure medical learning is delivered in a credible and high-quality context that provides value and creates endless possibilities for our learning partners and the end users. doctorportal Learning is supported by brands that medical professionals trust to provide accredited education, information and resources throughout their careers.
ENDLESS POSSIBILITIES
We make it possible for you with our four-stage integrated process
doctorportal Learning can help you connect with your audience via:
Lead Generation: Through delivering learning content directly into your audience’s inbox, you will demonstrate the immediate impact of your advertising. Our electronic newsletter is delivered to AMA members and non members.
Broad Distribution: Multiple channels via print, online and social media to reach your target audience.
Targeted Positioning: Our team works hard to strategically position your advertisement to achieve greater awareness and conversion impact through special sections or editorial content most relevant to your product category.
Custom Marketing Success: We have a proven track record of expanding audience reach and increasing engagement through unique and innovative solutions that capture the attention of your audience.
Return on Investment: We have tools to measure your campaign success and provide results that will support your ROI.
Insight: With our insight driven approach we provide a deeper analysis of your target audience, which can initiate behavioural change and record latest trends that help achieve your goals.
Audience Overview: With doctorportal Learning you can potentially reach all medical and healthcare professionals Australia-wide through multiple channels across desktop, mobile, tablet and print each month.
Audience Profi le:
Demographic:
Gender:
REACHING YOURdedicated audience
More results, more insights, more analysis, more passion
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Gender:
Male
Female
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sAge Group
YOUR OPPORTUNITIES– connect with our Learning audience doctorportal Learning keeps subscribers up-to-date through a range of online and printed publications that can be tailored to suit a specifi c audience or specialist group.
doctorportal Learning Channels(Advertising placements on doctorportal Learning channels will be based on learning advertising policy)
doctorportal Learning Website:
The doctorportal Learning website attracts over 90,000 views per annum from medical professionals, health care professionals, industry experts and medical relevant organisations.
Website Analytics:
Over 90,000 page views per annum
Homepage Leaderboard:
Visible from the Home page on the Learning website: over 90,000 page views per annum
Specifi cations:
1-month placement
728 x 90px JPEG/GIF horizontal
100% SOV $2,500 + GST
Featured Learning: (Only for Learning Partners)
A strategic placement created around topics of interest driven by audience, editorial and consumer needs. Placing your learning here provides prominence in front of your audience.
Specifi cations:
1-month placement: $945 + GST
Homepage Sponsor Logo:
Vissible from the Home page on the Learning website: Over 90,000 page views per annum. Choose from the following:
Monthly: $375 + GSTHalf Yearly: $2,250 + GSTAnnual: $4,250 + GST
Specifi cations:
Resolution: at least 300dpiFormat: Jpeg
doctorportal Learning e-Newsletter: A monthly electronic newsletter that goes out to 45,000 medical professionals and provides a snapshot of top learning modules with information on fresh content and career advice helping you connect with your audience.
Specifi cations:1-issue placement
270 x 225px JPEG/GIF horizontal
100% SOV $1,250 + GST
Editorial Engagement:A very attractive advertising option that allows you to present your message in an engaging and educational way to your audience. The idea is to get doctors to review your module and then write an article based on set parameters. This could either be an interview style or review based article for authenticity.
Specifi cations: 4-issues placement
300-450 words with images – $2,500 + GST
Top Bar App: data driven app (Only available to education providers)
In context clinical alert. GPs can access the doctorportal Learning App on Topbar, an automated decision support platform installed in over 2,000 GP practices. An innovative way to connect with your audience directly by alerting about your learning in advance of seeing a patient.
Std Rate Card:Set Up: $3,000 + GST once only
Monthly Rate: $3,500 + GST per month
AMA Website:www.ama.com.au
The AMA website attracts over 187,000-page views per month from medical professionals, media, health care professionals, patients and the community. The mobile friendly website encourages user engagement through polls, comments, specialty hubs and forums.
Website analytics: Over 187,000 page views per month
Home page Sidebar tile:Visible from almost all content pages on the AMA website: over 187,000 page views per month
Specifi cations:1 month placement
270 x 225px JPEG/GIF horizontal
100% SOV $1,875 + GST
50% SOV $1,090 + GST
Australian Medicine online:The monthly electronic magazine, published fortnightly, is emailed directly to over 24K doctors. Included in distribution email as a banner. Issued fi rst Monday of the month.
Specifi cations:Monthly placement
728 x 90px JPG/GIF horizontal
100% SOV $950 + GST
50% SOV $500 + GST
General Practitioner Network News:GP Network News is a weekly electronic newsletter containing the latest general practice clinical and political news. It is distributed to AMA GP members, as well as health professionals, practice managers and primary health care professionals.
Weekly Circulation: 8,600 (GP’s only)
Specifi cations: 270 x 225px JPG/GIF horizontal
Price: $1,250 + GST
AMA Rounds:A weekly e-mail newsletter that breaks down the latest AMA news and information with fresh editorial content. Sent every Friday to all AMA members the newsletter provides a snapshot of the AMA’s reaction to political health news over the past week and includes snippets of AMA media interviews.
Weekly Circulation: 24,600
Specifi cations: 270 x 225px JPG/GIF horizontal
Price: $1,250 + GST
E-Doctor in Training:A monthly publication of the National Doctors in Training Network, keeping members up to date on developments affecting Doctors in Training (DITs).
Monthly Circulation: 10,500
Specifi cations: 270 x 225px JPG/GIF horizontal
Price: $1,050 + GST
Medical Student e-newsletter:Keeps AMA Student members up to date on the latest events in their states, latest information on medical students, learning materials and careers advice.
Quarterly Circulation: 10,600
Specifi cations:
270 x 225px JPG/GIF horizontal
Price: $1,250 + GST
Australian Medical Association Channels(Advertising placements on AMA channels will be based on AMA’s advertising policy)
Australian MedicinePrint specifi cations and rates:A quarterly publication with 4 publications a year. 2019 publication dates are as per below. This Magazine reaches to more than 31,000 medical professionals Australia wide.
Artwork specifi cations:Preferred artwork specifi cations are as follows:
Print-ready high resolution (300dpi) on CD or via email for offset printing with all fonts embedded.
Australian Medicine can assist in the design of your advertisement for an additional cost.
Please contact Ardi Kachru on 02 6270 5402 or [email protected] if you wish to take advantage of this service.
Loading:An additional loading fee of 20% applies for page placement in teh fi rst 6 pages and back cover. A loading of 15% applies for other preferred page placements including right hand side.
2019 print publication dates:
Volume Issue Date Booking Deadline
Material Deadline
31.04 18 Mar 2019 25 Feb 2019 4 Mar 2019
31.08 17 June 2019 27 May 2019 3 Jun 2019
31.12 16 Sept 2019 26 Aug 2019 2 Sept 2019
31.15 9 Dec 2019 18 Nov 2019 25 Nov 2019
2019 advertising rates:
Size $A Casual
$A x 3 Issues
$A x 6 Issues
$A x 12 Issues
Double page spread
6,000 5,400 4,900 4,400
Full page 3,500 3,100 2,800 2,500
Half page horizontal
2,500 2,200 1,900 1,700
Third page vertical 1,300 1,100 950 850
Quarter page 900 800 720 650
* All rates are exclusive of GST
Display advert sizes:
Size (width x height) Size (mm)
Double page spread (+5mm bleed) 420 x 275
Full page (+5mm bleed) 210 x 275
Half page horizontal 180 x 110
Third page horizontal 180 x 75
Third page vertical 60 x 225
Quarter page 86 x 110
Terms and Conditions:
• All adverting will be subject to an approval process
• All prices are GST exclusive
• Prices outlined in the kit does not include Agency Commission
Commissions;
• Advertising restrictions do apply as exclusivity contracts with suppliers are in agreement
• All advertising is subject to the discretion of the editor and publications committee
• Packages are available on request, discounts applied to packages are subject to the volume of booking
• Advertising options outside the opportunities mentioned in this document are POA and may have unique deadlines and terms
• All bookings confi rmed in writing are non-refundable
• Payment of invoices are due within 14 business days of issue
Printed ArtworkSpecifi cations:• Must be supplied as high-resolution PDF fi les in
CMYK colour mode with no RGB, spot or PMS colours.
• All images must be high-resolution (at least 300dpi @ 100%), converted to CMYK colour mode and embedded within the PDF.
• No responsibility will be taken for print colour and quality reproduction if these specifi cations are not met.
• All fonts must be embedded in the PDF or converted to outlines.
• Double page and full-page ads require no crop marks, 5mm bleed and 10mm margin.
• No type should be smaller than 6 points.
DISCLAIMER:
While the doctorportal Learning team will do everything possible to ensure advertising material is reproduced as intended, the responsibility is fi rmly with the client/advertiser to supply advertising material according to our specifi cations.
Contacts
Extended Opportunities:doctorportal Learning has range of other opportunities that can help you reach a wider audience. Our Sponsorship and Marketing team can assist in tailoring a proposal to meet your marketing objectives and budget. Please contact:
Senior Manager, Commercial
Fiona Shipman
M: +61 439 583 704
Manager, Marketing & Commercial
Ardi Kachru
(02) 62705402
Advertising Conditions
