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The Awen Group, 2012
Wednesday, November 28, 2012
Presented by
The art of
The Awen Group, 2012
Wednesday, November 28, 2012
The number one challengeof any business...
Gain new customers and keep repeat business.
The Awen Group, 2012
Wednesday, November 28, 2012
One big solution...
The Awen Group, 2012
Wednesday, November 28, 2012
The Awen Group, 2012
This is engagement
Wednesday, November 28, 2012
Three types of customers
AdvocatesApatheticsAssassins
The Awen Group, 2012
Wednesday, November 28, 2012
Assassins
There are two types:
1. People who will never do business with you.
2. People who will never do business with you AND will talk bad about you.
The Awen Group, 2012
Wednesday, November 28, 2012
Apatheticsaka - Fence Riders
Tend to remain loyal to you as long as it is convenient and you meet their basic
expectations.
Only do business with you on their terms.
The Awen Group, 2012
Wednesday, November 28, 2012
AdvocatesWilling to go out of their way to
use your product or service.
They areyour best salespeopleby promoting your services
within theirspheres of influence.
The Awen Group, 2012
Wednesday, November 28, 2012
Your current customers are your advocates.
Hope is not a strategy!The Awen Group, 2012
Wednesday, November 28, 2012
Apatheticsaka - Fence Riders
The Awen Group, 2012
Wednesday, November 28, 2012
Take the Apathetics and turn them into
Advocates
The Awen Group, 2012
Oh look! A travel sweepstakes! Let’s
enter to win.
Wednesday, November 28, 2012
Rise above the ordinary in small (or large) ways that
your customers!The Awen Group, 2012
Wednesday, November 28, 2012
Start engaging....
The Awen Group, 2012
Wednesday, November 28, 2012
Does your website have what it takes to keep a potential client engaged?
• Appearance
• Content
• Functionality
• Website usability
The Awen Group, 2012
Wednesday, November 28, 2012
Appearance of your websiteGood use of colors.
Text that’s easily read
Meaningful graphics
Quality photography
Simple clean design
The Awen Group, 2012
Wednesday, November 28, 2012
• Relevant and currentinformation
• Short, organized copy
• Speak to your visitors
• No broken links
Content
The Awen Group, 2012
Wednesday, November 28, 2012
The goal is to make content...
• Useful• Usable
• Purposeful• Profitable
Business Stuff
User Stuff
The Awen Group, 2012
Wednesday, November 28, 2012
Functionality• Each component works quickly and correctly• Error free copy
The Awen Group, 2012
Wednesday, November 28, 2012
• Simplicity• Fast-loading pages• Minimal scroll• Consistent layout• Prominent, logical navigation• Descriptive link text• Cross-platform/ browser compatibility• Screen Resolution
Usability
The Awen Group, 2012
Wednesday, November 28, 2012
Customers can be outside your doorslooking up reviews, prices, your website, your facebook
page, your competitor’s facebook page, etc.
The Awen Group, 2012
Wednesday, November 28, 2012
Two Big Components
The Awen Group, 2012
Wednesday, November 28, 2012
The Awen Group, 2012
Get your story out...connect
Wednesday, November 28, 2012
The Awen Group, 2012
Wednesday, November 28, 2012
We trust comments and reviews(even from strangers)
...not marketing.
Looks like Mable Joneshad a blast zip-lining!We need to try it!
The Awen Group, 2012
Wednesday, November 28, 2012
36%trust advertising in
various forms 81%trust recommendations
or online opinions
2012 Neilson Global Trust Advertising + Brand Messages
The Awen Group, 2012
Wednesday, November 28, 2012
AdvocatesWilling to go out of their way to
use your product or service.
They areyour best salespeople
by promoting your services with their spheres of influence.
The Awen Group, 2012
Wednesday, November 28, 2012
Your customers’ friends are your next best prospects
Your engaged customers will talk about you to their entire network. Their followers will talk about you to their followers.Ron Cates, Constant Contact
The Awen Group, 2012
Wednesday, November 28, 2012
Wednesday, November 28, 2012
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The Awen Group, 2012
Wednesday, November 28, 2012
The Awen Group, 2012
Wednesday, November 28, 2012
234average number of friends per Facebook userFacebook, S-1filling, 4.23.2012
The Awen Group, 2012
Wednesday, November 28, 2012
3 things*One thing you can do to rise above the ordinary
One way that you can entice people to connect with you
One idea for a social post or e-mail that might drive engagement
WOW:
CONNECT:
ENGAGE:
The Awen Group, 2012
*Do them todayWednesday, November 28, 2012