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engagement e
persuasione. Desig
n,
1,012,643 UX PROFESSIONALS ON LINKEDIN IN DEC 2012
“Cos’é la User Experience?"
Inflazione
Inflazione della UX: 1
Inflazione della UX: 2
Engagement
“Design is applied social sciences”
flow
flow
M. Csikszentmihalyi
Parafrasando JJG: UXD e’ il design di tutti gli aspetti di un sistema in vista dell’interazione con gli utenti, con lo scopo del loro piacere d’uso-
non coinvolgente?
UX
action
perception
cogn
itio
n emotion
Human
action
perception
cogn
itio
n emotion
UXD = Umanesimo Digitale
C’é un lato oscuro?
“Right now, there are lots of people who’ve only been calling themselves a UX designer for a year or two at most. But when you actually unpack their skillset, they’re not really UX designers, they’re just using it as a label. And that is having a negative effect on the perception of user experience.” – -Andy Budd (Clearleft)
UX Design e film making
Persuasione
Influenza ubiquitaria
Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University
Influenza
Reciprocity
Commitment and Consistency
social proof
Liking
Authority and trust
Scarcity
persuasione, in or out?
“UX is about making people's life better"
…non condivideva i nostri stessi obiettivi….
Dark patterns
DISCUSSION
THE END