Engagement with AIESEC
Alaa AlDoh
Questions• How would AIESEC be different, if every person who
ever applied to an AIESEC Programme would have a chance to contribute to it’s development?
• Why don’t we get these 144,000+ young individuals in AIESEC?
• How can we get them to experience AIESEC?
Our target audiences
• I’m a young person and...– I don’t know AIESEC– I don’t know AIESEC but I’m engaged with
its essence through other organizations– I know AIESEC, I applied but I wasn’t
selected.– I know AIESEC and I haven’t applied
because…
What is Engagement? Levels of engagement
• Involvement• Interaction• Intimacy• Influence
Become a Promoter
Engagement with AIESEC
An opportunity for a young person to get introduced and interact with AIESEC, without having joined or experienced one of AIESEC’s ELD programmes.
To engage more young people with AIESEC, our purpose and our values.
Engagement with AIESECPrinciples
Individuals become aware of and experience the following in this phase:
The WHY, HOW and WHAT of AIESEC AIESEC’s values The value propositions of AIESEC’s value based
platform Participate in activities that facilitate learning as
well as contribute to AIESEC
The AIESEC Experience
• Exchange experiences• Leadership experiences• Global Learning
Environment
WHAT
Individual discovery
Team Experiences
Mentoring
Conferences and SeminarsVirtual Spaces
Learning Circles
The AIESEC Global Learning Environment
Youth Alliances
Content driven virtual spaces
Associate Membership
Youth EmpowermentThemes
Multipliers
AIESEC Brand enhancement
Financial Sustainability
1. Short term event/project volunteering
2. Specific need-based association
3. Youth Leaders Council
Enhance programme participants satisfaction
ELD programmes recruitment
Youth Alliances
Content driven virtual spaces
Associate Membership
AIESEC Brand enhancement
Financial Sustainability
1. Youth to Leadership
2. Youth to Global Issues
3. Story telling
4. Young individuals and leaders generating projects for positive impact
5. Crowd-sourcing and C Crowd-funding
ELD Showcasing impact
TMP/TLP recruitment
Youth Alliances
Content driven virtual spaces
Youth Empowerment
GCDP – Scalability and health
TMP/TLP recruitment
In your group
Is this Engagement?If not, what is missing for it to be considered an engagement activity?
Am I Engaged if I…• I am a student who hangs around with AIESEC interns• I liked the AIESEC Fanpage• My best friend is in AIESEC• I attended one of AIESEC’s LEADERSHIP Training seminars as an external delegate• I am supporting one LC build their website and I only meet with them once a
month• I am offering to host interns in an empty room in my house to practice my
Spanish language better• I am arranging cultural trips for interns around my city• I watched a virtual LEAD talk for AIESEC• I visited the “Room of Colombia” in the virtual AIESEC Global village and had a
discussion with a Colombian about my country• I am only supporting in hosting conferences as a part time OC member• I read one of AIESEC’s Stories online and re-tweeted it
What engagement activities do I want/would like to pilot in my
entity?
Focus on value for individuals and not organizations
Follow AIESEC’s brand experience guidelines
Aim at introducing AIESEC to more young people
EwA activities should support your entity’s performance, health and impact
Maintain a careful balance of resources and focus between ELD programmes and EwA activities.
Engagement with AIESECThings to remember