Date post: | 07-May-2015 |
Category: |
Health & Medicine |
Upload: | enroll-america |
View: | 2,433 times |
Download: | 3 times |
© 2013 Enroll America | EnrollAmerica.org
Engaging Community Colleges in Outreach and Enrollment
Wednesday February 26, 2014
© 2013 Enroll America | EnrollAmerica.org 2
Moderator: Rachael Klarman, National Youth Engagement Director, Enroll America Presenters: Amy Lin, National Organizing Director, Young Invincibles Meghan Blickman, Pennsylvania Organizing Director, Enroll America
SPEAKERS
© 2013 Enroll America | EnrollAmerica.org 3
AGENDA
I. Capitalizing on Your Strengths
II. Why Target Community Colleges? III. How to Engage Community Colleges
III. Tips on Monitoring & Evaluation
IV. Q&A
© 2013 Enroll America | EnrollAmerica.org
I. Capitalizing on Your Strengths
4
© 2013 Enroll America | EnrollAmerica.org
What Has Worked Well So Far?
5
• 33 days until the end of open enrollment
• This is the time to: ü Focus on what you do WELL ü Build on what you have done so far ü Leverage relationships with your network ü NOT the time to invest a lot of resources in doing something totally new
IDENTIFY what has worked
Make plans to REPEAT these
strategies
But AMPLIFY for the next five weeks
© 2013 Enroll America | EnrollAmerica.org
II. Why Target Community Colleges
6
© 2013 Enroll America | EnrollAmerica.org 7
Why Target Community Colleges?
• Demographic make-up of community college • Few offer student health plans • Community colleges are every where
• Since they are present in most communities that makes them a great way to conduct outreach in rural communities
© 2013 Enroll America | EnrollAmerica.org 8
• Four-year colleges often require students to show proof of adequate insurance.
• Students are more likely to be covered through their parents insurance.
Why Not Four-Year Colleges?
© 2013 Enroll America | EnrollAmerica.org 9
Community Colleges have a compelling interest in helping their students get covered. • A recent study on college completion suggests that
having health insurance would help students complete their degrees.
• Many community colleges already make an effort to connect students to programs such as STAMP or TANF benefits.
What’s In It For Community Colleges?
© 2013 Enroll America | EnrollAmerica.org 10
• There are 6 campuses in Northern VA • To set up events, Young Invincibles Navigators
contacted the school’s: • Administration – Dean and Director of student
activities and services • Faculty of relevant classes (social sciences, health) • Student life coordinators
• We have conducted outreach, education, tabling, and enrollment at every campus and the surrounding area
Northern Virginia Community College (NOVA)
© 2013 Enroll America | EnrollAmerica.org 11
• Table set up most of the day at a regular time every week in a busy location
• Hand out educational materials and information to
anyone walking by • DC In-person assisters are there to enroll students
immediately
University of DC Community College (UDC CC)
© 2013 Enroll America | EnrollAmerica.org 12
II. How to Engage Community Colleges
© 2013 Enroll America | EnrollAmerica.org 13
• Northampton Community College • Partnership with Benefits Access Program • School identifies uninsured students • Tabling and information Sessions
• Allegheny Community College • Partnership with administration • Focused on enrollment events
• Carnegie Mellon University • Partnership with administration, but managed by students. • Emphasizes enrollment of part time employees.
Overview of Pennsylvania Outreach
© 2013 Enroll America | EnrollAmerica.org 14
Other Community College Events
• Miami Dade Community College
• More than 500 students served
• City Colleges of Chicago • Enrollment events planned in
every campus • At the first event, 225 student
attended; almost half went all the way through the enrollment process
© 2013 Enroll America | EnrollAmerica.org 15
ü The Dean of Student Affairs ü President’s Office ü Student Health Clinic ü Organization that connects students to financial benefits
Who to Talk to at Community Colleges
© 2013 Enroll America | EnrollAmerica.org 16
• Host and promote enrollment events • Send information to students • Allow your organization to table on campus
What to Ask
© 2013 Enroll America | EnrollAmerica.org 17
Enlist the school’s help promoting the event. ü School-wide email that includes RSVP link ü Social media ü Campus newspaper/radio
Tips for Hosting Successful Events
© 2013 Enroll America | EnrollAmerica.org 18
• 1:10 assister to consumer ratio
• Make sure to have assisters who can assist consumers in Spanish
• Have Navigators give a brief presentation before they have students create accounts and look through their options.
Have Navigators and/or CACs Present
© 2013 Enroll America | EnrollAmerica.org
III. Tips on Monitoring & Evaluation
19
© 2013 Enroll America | EnrollAmerica.org
Develop an Evaluation Plan Before You Implement
20
• Identify which outreach strategies and partners reach the most consumers
• Basis for future funding requests Why evaluate?
• How will you know if your strategy was effective? • What outcomes will you be measuring?
Things to consider…
• How did consumers hear about your organization? • How did they get your phone number? • How did they come to attend a particular enrollment event? • How many consumers created an account? Successfully enrolled?
Suggested Questions:
Collect information that will help you build a better system for next year: When do you ‘lose’ consumers? What helps get consumers ready to buy insurance? How many times do you talk to a consumer before they sign up? What are the barriers/ questions people have?
© 2013 Enroll America | EnrollAmerica.org 21
How to Engage Faith Communities in Outreach Monday, March 3, 2014 at 4:00 p.m. ET Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motivate Consumers Tuesday, March 4, 2014 at 4:00 p.m. ET Conducting Effective Enrollment Events and How to Get More Support Wednesday, March 5, 2014 at 4:00 p.m. ET
Future Webinars in this Series
© 2013 Enroll America | EnrollAmerica.org 22
IV. Q&A