Date post: | 24-Dec-2015 |
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Caveats
• E-Newsletters aren’t a silver bullet• You’re only as good as your list• Communication has to be strategic and focused• Communication must be consistent
Legal Concerns
• CAN-SPAM Act: Not required for religious organizations, but…• Must ask to be added• Must honor unsubscribes
Why E-Newsletters?
• Cost• Reach• Rich Media• Highest response rates• Analytics: If you can’t measure it, it doesn’t exist!
Newsletter Strategy
• What is your goal?
• Must be consistent in:• Tone and voice• Content• Timing
• Newsletter is a spoke: Website is the hub
Best Practices
• Remember your goals• Draft your content• Create Good Content: Timely, Useful, Educational, Complete• Content has to be readable• Pay attention to your subject line• Images/Rich Media• Calls to Action: Don’t assume!
Best Practices: Part Two
• Consistent Schedule• Measure: A/B testing and Analytics• Link to your website and social media• Offer opportunities for engagement• Optimize delivery time• Use responsive design
Resources
• MailChimp-Free for 2000 contacts/12,000 emails per month• MadMimi- Free for 2500 contacts/12,500 emails per month• MailChimp Guide • CAN SPAM Compliance