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Engaging Families and Community Residents in Data-Driven Work
www.dcpni.org@dcpni
Isaac D. CastilloDirector of Data and Evaluation
@Isaac_outcomesPromise Neighborhood National Network Conference
June 24, 2014
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Today’s Panelists
Kenya McKeeverKenilworth-Parkside resident
Samantha GreenbergData and Evaluation Specialist
DC Promise Neighborhood Initiative
@eval_revolution
April WilliamsDirector of Education Programs
and Family AdvancementDC Promise Neighborhood
Initiative
Sharita SlaytonCommunity Liaison
DC Promise Neighborhood Initiative
and Kenilworth-Parkside resident
June 2014 DC Promise Neighborhood Initiative
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DCPNI’s Neighborhood Survey
Use Neighborhood Survey as an community engagement activity• Started planning Neighborhood Survey in April
2013. • Began survey administration in October 2013. • Analyzed data in January 2014. • Publicly released findings in February 2014.
June 2014 DC Promise Neighborhood Initiative
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Engaging Families and Residents in Four Steps
How did residents and families engage in the neighborhood survey? 1. Inform survey questions.2. Participate in data collection.3. Interpret and understand data. 4. Help DCPNI create/modify programs based
on data.
June 2014 DC Promise Neighborhood Initiative
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Community Skepticism of Data
• Residents and families (and most people) are initially skeptical of data.
• Residents felt DCPNI had focused only on the negative data points.
• History of skepticism of government-like entities.
• DCPNI was (and still is) new.
June 2014 DC Promise Neighborhood Initiative
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Families and Residents Can Help Identify Data Collection Topics
• While creating neighborhood surveys, asked families / residents:– What concerns you about the community /
schools? – Are there problems that no one is talking about? – Are there strengths in the community that no one
is talking about? • Formal and informal listening.
June 2014 DC Promise Neighborhood Initiative
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What Did Families / Residents Say?
• Topics that were identified (anecdotally) as important by families / residents: – Food insecurity / hunger / lack of grocery access– Crime / perceptions of crime– Use of former recreation center grounds– School safety – commute to and from school
June 2014 DC Promise Neighborhood Initiative
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How Did We Use Feedback?
• Created questions on neighborhood survey to measure issues identified by families/residents.
• These issues were not required / covered by GPRA indicators or Guidance Document.
• True reflection of community interests.
June 2014 DC Promise Neighborhood Initiative
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Families and Residents Participating in Data Collection
June 2014 DC Promise Neighborhood Initiative
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Community residents:• Familiar with neighborhood• Have relationships with survey takers• Knowledgeable about community history and assets
Why Use Residents to Help with Data Collection?
June 2014 DC Promise Neighborhood Initiative
DC Promise Neighborhood Initiative 11June 2014
Survey Administration Teams:
Kenilworth-Parkside
Community Resident
• Navigated the neighborhood• Greeted person at door• Introduced survey• Documented households visited • Handled incentives
• Consent process• Asked survey questions• Documented answers on tablet• Handled technology
Two Person Teams and Roles
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Kenilworth-Parkside
Community Resident
Advantages of Two-person Teams• Increased likelihood of “open doors”• Decreased # of survey days needed• Easy navigation of community• Division of labor• Two people available to answer questions• Balance between confidentiality and trust• Increased safety
June 2014 DC Promise Neighborhood Initiative
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Challenges of Two-person Teams
• Massive recruiting and hiring efforts • DCPNI staff capacity• Difficult to ensure fidelity • Downtime during surveys• Answering questions about survey when
approached on street
Kenilworth-Parkside
Community Resident
June 2014 DC Promise Neighborhood Initiative
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Prioritize cultural sensitivity
• Survey questions tested with community
• Community feedback encouraged throughout
• Survey administrators participated in focus group
• Concerns from community members noted for next survey
June 2014 DC Promise Neighborhood Initiative
DC Promise Neighborhood Initiative 15
Sharing Data with Families and Residents
June 2014
DC Promise Neighborhood Initiative 16
Sharing Data Involves Multiple Approaches
• Data for normal people.• Publications / printed materials. • Presentations during existing community
meetings. • DCPNI hosted meetings and ‘data-walks’
June 2014
DC Promise Neighborhood Initiative 17
Use Publications / Printed Materials
• Variety of easy to understand materials. – I Heart Data booklet
• Use of data visualization techniques. • Focus on sharing a few data points (prioritize)
that are easy to understand.
June 2014
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Example: Educational Attainment
• 70% of K-P residents have a high school education or higher
• 88% in DC
June 2014 DC Promise Neighborhood Initiative
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Example: Food Insecurity in Kenilworth-Parkside
49% of Kenilworth-Parkside households have run out of food or money to buy food in the past 12 months.
June 2014 DC Promise Neighborhood Initiative
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Example: Grocery Shopping HabitsOne Way Travel Time to Get Groceries
5.7% of K-P residents travel 45+ minutes ONE WAY for
groceriesJune 2014 DC Promise Neighborhood Initiative
DC Promise Neighborhood Initiative 21
Example using Residents
• Can also use residents themselves in community meetings.
• Let’s use chronic absenteeism as an example – I need ten volunteers……
• Have the volunteers stand up and come to front of room.
June 2014
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Chronic Absenteeism in Kenilworth-Parkside SchoolsAverage school in the United States:
10% of students are chronically absent
In Kenilworth-Parkside schools: 31% of students are chronically absent
June 2014 DC Promise Neighborhood Initiative
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Using Residents and Data to Inform Programming
June 2014 DC Promise Neighborhood Initiative
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DCPNI’s Work to Address Food Insecurity
June 2014 DC Promise Neighborhood Initiative
• Managed monthly Capital Area Food Bank Family Markets at Neval Thomas ES (avg. 4,000 lbs. of food distributed at each event)
• Summer food site• Arcadia Mobile Food Market
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DCPNI’s Work to Address Chronic Absenteeism
June 2014 DC Promise Neighborhood Initiative
• DCPNI created the Everyday Counts Initiative in partnership with: – City Year– East River Family Strengthening Collaborative– Thomas ES leadership/principals
• Everyday Counts focused on three different approaches:– Changing the culture around attendance at Neval Thomas ES– February perfect attendance initiative with City Year– Attendance Ambassadors conducting outreach to parents
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Today’s Panelists
Kenya McKeeverKenilworth-Parkside resident
Samantha GreenbergData and Evaluation Specialist
DC Promise Neighborhood Initiative
@eval_revolution
April WilliamsDirector of Education Programs
and Family AdvancementDC Promise Neighborhood
Initiative
Sharita SlaytonCommunity Liaison
DC Promise Neighborhood Initiative
and Kenilworth-Parkside resident
June 2014 DC Promise Neighborhood Initiative
