Date post: | 09-Apr-2017 |
Category: |
Marketing |
Upload: | darren-barefoot |
View: | 36 times |
Download: | 0 times |
Engaging the World: The Paris Climate Talks
Julie Szabo & Darren Barefoot
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COP 15COP 20COP 21
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Comparing COPs
What should the tweet be?
meth·od·ol·o·gyA two-pronged marketing & engagement approach
Heartbeats• Website/blog content• Email updates & asks• Events, rallies,
protests• Press releases• Online advertising• Social media updates
Remarkables• Cut through “noise”
• Tell stories that inspire
• Offer an insider’s
perspective
• Make an emotional
connection
• Make you look twice
“Safe is risky and risky is safe.”
– Seth Godin
Engaging the Media
Engaging the Public
Engaging Attendees
“Learning and innovation go hand-in-hand. The arrogance of success is to think that what you did yesterday will be sufficient for
tomorrow.” – William Pollard
bit.ly/CapuletBTH
Thanks for listening!