Engaging with Enterprise Social Media as a Learning Professional

DevLearn Pre-Conference WorkshopNovember 1, 2011

Brandon Carson brandonc@yahoo-inc.comMichelle Lentz michelleslentz@yahoo.com

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Objectives

You will learn the following:

• the most common social tools entering the workplace

• how the power of social media can be used for both good and evil within the workplace

• how to design a cohesive, practical collaborative learning strategy

• how to create a social media policy in an organization and where existing policy may fit

• how to drive engagement to solve issues that are similar to those faced by other organizations when using social media

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Facilitators Brandon CarsonMichelle Lentz

Michelle Lentzmichelleslentz@yahoo.comhttp://www.write-tech.com

Twitter: @michellelentzLinkedIn: michelleslentz

Brandon Carsonbrandonc@yahoo-inc.com

http://blog.clsllc.comTwitter: @shemp65

LinkedIn: brandoncarson

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Agenda

• Introduction

• Build a Social Technology Business Case for L&D

• Develop Your Collaborative Learning Design Strategy

• Implement Collaborative Learning Technology

• Wrap-up

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Logistics

Workshop Materials

Printed materials for your workshop will be distributed at the Conference Registration Desk.If you are missing workshop materials, please check with the Registration Desk.

Slides, workbook, and resources can also be downloaded at http://blog.totallearner.com

BreaksMorning Beverage Break: 10:00a – 10:30a in the Starvine Foyer Lunch: 12:00p – served in Juniper 1Afternoon Beverage Break: 2:30p – 3:00p in the Starvine Foyer

OtherComputers and items of value should not be left unattended at anytime.There will always be someone at the Registration Desk. If you have any problems during the day, they will be available to assist you.

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Introduction Collaborate

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Social Utilities Across Learning

TODAY

• Just over 10% of companies are using social utilities in their learning functions.

PREDICTION

• More than 87% predict they will be using them within the next 3 years.

Data from “The 2020 Workplace,” Jeannie Meister and Karie Wilyerd

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Blocking Social Media in the Enterprise

TODAY

• More than 31% of companies block social media in the workplace.

PREDICTION

• Companies will create private sites, but eventually open to all sites while enforcing solid social media guidelines.

TODAY data from Robert Half International, 2011PREDICTION from Meister, Willyerd

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Microsharing in the Workplace

TODAY

• Enterprise microsharing is slowly moving toward achieving its full potential since buyers do not understand the value proposition. It currently takes a time investment to truly understand Twitter and similar microsharing tools.

PREDICTIONS

• Enterprise microsharing adoption is gated by Twitter adoption. As more people use Twitter, more people may use a twitter-clone in the workplace.

• Microsharing becomes a more common feature of enterprise tools, but not a stand alone tool itself.

TODAY and PREDICTIONS from Gil Yehuda, http://www.gilyehuda.com

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Social Media and Collaborative Learning Budgets

TODAY

• Organizations spend 5% of their learning budgets to support “informal learning,” 15% on mentoring programs, and 80% on formal learning.

PREDICTION

• Companies will spend more their budgets to support informal learning: from 5% to 35%, changing mentoring from 15% to 25%, and reducing formal learning budgets from 80% to 40%.

TODAY and PREDICTION from Meister, Willyerd

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The Shift to Always On Ubiquitous connectivity

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Activity Social Media Jeopardy

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Building Your Business Case

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Why do you need social technologies?

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Understanding Your Audience

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The Engaged LearnerGraphic from Anders Gronstedt

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Organizational Readiness Are you prepared?

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Case Study Suffering the Consequences of Social Media

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Activity Is your organization ready?

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Develop a Social Media Policy

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Collaborative Environments & Policy

EMChttp://www.youtube.com/watch?v=ah8aHIsAJfc&

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Activity Create your CLE business case

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Develop a Collaborative Learning Strategy

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CLE Design Model

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Tips for Designing a CLE

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Case Study Sales Learning Community on Jive

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Case Study Yahoo! Engage

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Activity Outline your CLE

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Exploring Collaborative Learning Technologies

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Activity Determine your technology features

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Debunking Myths Myths and ROI

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Activity Define your implementation plan

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Activity Workshop review

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Wrap-up http://blog.totallearner.com

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Images All Sourced Under Creative Commons Licenses

• Slide 6, Collaboration: Flickr user luxamart http://www.flickr.com/photos/lumaxart/2137737248/sizes/l/in/photostream/

• Slide 11, Always On: Flickr user somegeekintn http://www.flickr.com/photos/somegeekintn/4132999610/sizes/l/in/photostream/

• Slide 14, Why?: Flickr user Leo Reynolds http://www.flickr.com/photos/lwr/12364944/

• Slide 17, Change: Flickr user David Reese http://www.flickr.com/photos/spursfan_ace/2328879637/

• Slide 18, Truth or Consequences: Flickr user einalem http://www.flickr.com/photos/einalem/2446885789/sizes/o/in/photostream/

• Slide 24, Post-It Notes: Flickr user Jacob Botter http://www.flickr.com/photos/jakecaptive/49915119/

• Slide 26, Design: Flickr user David Salafia http://www.flickr.com/photos/djs1021/101948321/sizes/o/in/photostream/

• Slide 30, Movie theatre: Flickr user CP http://www.flickr.com/photos/techbirmingham/76169852/sizes/l/in/photostream/

• Slide 32, Pegasus: Flickr user Foglienere http://www.flickr.com/photos/37709691@N05/6147150254/sizes/l/in/photostream/

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