Customer Insight WorkshopCustomer Insight WorkshopEngaging with Young PeopleEngaging with Young People1010THTH March 2011 March 2011

Patrick Goodison, Area Development Patrick Goodison, Area Development Officer, Knowsley Council. Officer, Knowsley Council.

David Ayre, Advisory Officer, Knowsley David Ayre, Advisory Officer, Knowsley CouncilCouncil

What we intend to cover:

The area and its issues. Introduction to our project. How we have used Customer Insight. Progress and key learning. Next steps.

SBV – What the future holds

New supermarket

LibraryNeighbourhood Centre/Youth Facility

Improved landscaping and outside public areas

Extended health centre

School/Children’s Centre/Health Facility

Gain a deeper understanding of young peoples

aspirations, values and behaviours.

Use the information gathered to inform services,

shape activities and stimulate behavioural change.

Develop an engagement and support programme.

Increase opportunities for young people to get

involved and have their say.

Improve relationships.

Develop a community mentor training programme.

Involve local community groups in the delivery of

activities for young people.

Prepare young people for the new facilities (opening

between Sept 11 – April 12)

Increase skills amongst young people and raise

aspirations.

Objectives for Youth ProjectObjectives for Youth Project

Main Project Areas Main Project Areas

STAGE 1

Ethnographic Research -

ESRO

STAGE 3

Engagement Programme

to be Developed

STAGE 2

Consultation with Young People

Customer Insight

“We must be relentlessly customer-focused. Many people want a single point of contact for a range of services. The public are not interested in whether their needs are met by Department X or Agency Y, they just want a good, joined-up service where X and Y talk to each other and share the information the public have provided. We should strive to meet this demand.”

Sir Gus O’Donnell, Cabinet Secretary

What tools have we used?

What difference will they make?

Questions?Questions?