Date post: | 14-Jul-2015 |
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Engineering Joy through Design
Image Credit: Creative Commons | Flickr | Rhino Neal
Reynhardt Uys
World IA Day | Feb 2015 Johannesburg
It’s all about positive change!
For more information about us:
Facebook.com/bsgafrica @bsgafrica bit.ly/BSGCompanyLinkedIn www.bsg.co.za
Proudly sponsored by:
Reynhardt Uys
Rey has 12 years of experience in South Africa focused on delivering digital experiences and building design capability.
Associate Consultant at BSG
Specialising in Customer and User Experience
PS: Rey would rather watch paint dry, than use Whatsapp.
Emotions were once fluffy and scary things.
Image Credit: Creative Commons | Flickr | Noa Liberman-Plashkes
Image Credit: Smashing Magazine | Shell Greenier
Don Norman’s Theory of Emotional Design
Plutchik’s Theory of Emotion - Wheel
But through great work done by clever people, we have practical models to use in design…
Image Credit: Blogger | Monica Lu
INFORMATION ARCHITECTURE
I.A.
User
Content Context
Organisation Navigation
Labelling Structure
Image Credit: http://www.markopalski.com/
Journey
Motivation
Persuasion
Engagement
Image Credit: http://hintarea.com/
Was… Now also…
It starts with having a clear objective… What is it that you are trying to impact?
Just a moment?
Build an experience?
Create behavior change?
Convince me to click register
Journey through an online shop
Help me change my life
Frame of Reference
Key Motivators
Target Outcomes
Compelling
Messages
Design Elements
Also critical to know your audience… Who is it that you are trying to impact?
Image Credit: http://blog.blackboard.com/student-recruitment-strategies-find-your-target-student
Needs to focus on the cognitive and emotional views
And how the experience flows...
Image Credit: http://uxmastery.com Rail Europe Experience Map, by Adaptive Path
Flow of tasks as well as flow of target emotional outcomes
Our brains love pictures of people and smiling faces. Mirror neurons help replicate the feeling of happiness.
Your Karma
Turn that frown upside down! Overcome negative emotion risk through reflective nostalgia.
Image Credit: New Launches
Architecting change… SuperBetter by Jane McGonigal Making yourself better, through applied emotional science.
Overall concept is based in gamification and motivates the user to do small, but related, things in real and digital life, that lead up to the “EPIC win” that s/he sets at the beginning of the journey.
Optimal level of challenge, feedback loops, feel good strategies, community support
Integrates the functional, cognitive processes of setting up goals, task management, tracking changes, communicating around progress etc. with the emotional design focused on motivation for the user to succeed in an EPIC win!
Known Motivators & Blocks
Architected Flows
Usable Designs
Known Users
With emotional design incorporated at the level of:
A Joyful Moment
A Delightful Journey
A Life-Changing Experience