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Engineering Services Forum - Tech Mahindra & Sensedriver

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© 2015 Information Services Group, Inc. All Rights Reserved. Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc. November 2015 ISG Smartalks™ Engineering Services Forum Realizing the Engineering Services Potential Tech Mahindra & SenseDriver Presentation #ISGSmartalks @ISG_News
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Page 1: Engineering Services Forum -  Tech Mahindra & Sensedriver

© 2015 Information Services Group, Inc. All Rights Reserved. Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc.

November 2015

ISG Smartalks™ Engineering Services ForumRealizing the Engineering Services PotentialTech Mahindra & SenseDriver Presentation

#ISGSmartalks @ISG_News

Page 2: Engineering Services Forum -  Tech Mahindra & Sensedriver

© 2015 Information Services Group, Inc. All Rights Reserved. Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc.

19 November 2015

Hielke YtsmaHead, Connected Vehicle Europe from Tech MahindraShyam DesiganChief Business Development Officer from SenseDriver Technologies

Building Nextgen Infotainment & Telematics Systems

#ISGSmartalks @ISG_News

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© 2015 Information Services Group, Inc. All Rights Reserved 3

Connected WorldNovelty or logical next step

IT & CE

Automotive

Home

Energy &Industry

◘ 3.2 billion USB◘ 50,000 units a month (NEST)◘ $1.4 billion by 2020

◘ Partnerships are key◘ Competition is fierce

◘ Grid efficiency through data◘ 500 GB data per gas turbine◘ Self-regulating wind turbines◘ Predictive behaviour

© 2015 Information Services Group, Inc. All Rights Reserved 3

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Connected AutomotiveTraditional VS New Entrants

New EntrantsTraditional

◘ Mobility needs are changing◘ Re-urbanisation at large scale

o By 2050, two thirds of the world population – 6.2 billion people – may live in urban lives

◘ Flexibility and Individualism◘ Environmental consciousness◘ Pay-per-use◘ Changing brand awareness –

status symbol◘ No (financial) legacy – assets

◘ Complex logistics◘ Asset intensive◘ Legacy – Unions◘ Mass versus Lean◘ Re-finance business Y-o-Y

Company Assets (B USD)

R&D (B USD)

Turnover (B USD) R&D % of TO No. Employees

Volkswagen Group

425 17,4 268 6,5 590.000

Microsoft 175 11,9 93 12,8 128.000

Google 131 10,9 65 16,8 53.600© 2015 Information Services Group, Inc. All Rights Reserved 4

Page 5: Engineering Services Forum -  Tech Mahindra & Sensedriver

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Disruptive Market TrendsConvergence of Automotive, Technology and Telecom

Shared MobilityCar sharing and ride sharing capturing young, urban consumers

Non-traditional EntrantsMajor tech and telecomcompanies are investing in advanced automotive solutions

ConnectivityV2V and V2X changesvehicle usage andtransportation systems

Automated DrivingADAS developing to semi or full autonomous vehiclesPowertrain

ElectrificationxEVs are required to meet future emissions and economy regulations

Value ChainTransforming nature of Product Development and Sales – continuous and collaborative

Digital ExperienceNew customer touch pointsenabled by technology

The convergence of technologies in connected vehicles will result in new market realities. The traditional auto value chain must change to meet greater customer ‘needs’.

© 2015 Information Services Group, Inc. All Rights Reserved 5

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Next Generation of MobilityNext Gen Connected Car - Portfolio

◘ Location Based Services◘ Driver Behavior Analytics◘ Tracking & Security◘ B-call◘ E-Call◘ Smart, Remote Activation◘ Vehicle Health Monitoring◘ Prognostics

◘ Hands free car kit◘ Connected Navigation◘ Rear Seat Entertainment

TELEMATICS

IVI

◘ Wearables integration/media sharing

◘ Homelink◘ Voice recognition & Text-

to-speech

HUD - SenseDriver

◘ Automatic parking/PAS◘ 360 view camera◘ Forward Collision warning◘ Driver fatigue detection◘ Lane departure warning◘ Traffic sign recognition◘ Blind spot monitoring◘ Driver distraction

prevention

Key Enablers of the Connected Car

◘ Safety and security development processes

◘ In-vehicle infotainment solutions◘ Smart data analytics◘ Predictive maintenance tools◘ App development support

Copyright © 2015 Tech Mahindra. All rights reserved.© 2015 Information Services Group, Inc. All Rights Reserved 6

ADAS

Page 7: Engineering Services Forum -  Tech Mahindra & Sensedriver

© 2015 Information Services Group, Inc. All Rights Reserved 7

Trends in Connected VehicleCooperative Systems

© 2015 Information Services Group, Inc. All Rights Reserved 7

Connected Vehicle features of the FutureThe next generation of features will: Bring together networked subsystems to cooperate Grow in numbers and sub-features Active participation of 3rd parties (non Automotive

Industry related Differ in growth due to demand, legislative

mandates or regional differences

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© 2015 Information Services Group, Inc. All Rights Reserved 8

In-vehicle trendsMore in one is the strong trends

ADASECU

InstrumentCluster Center StackHUD

Side ViewCamera (L)Side View

Camera (R)

Night Vision Camera

CAN

In-Cabin Camera

Surround ViewCameras

Rear View Camera

Rear View Display Mirror

InfotainmentECU

Gigabit Ethernet

Side View Display (L) Side View Display (R)

Instrument Display◘ Driver access◘ Driver assist◘ Car health Information and Analysis◘ Safety alerts◘ Navigation

Heads Up Display◘ Augmented reality◘ Car health information◘ Critical vehicle parameters

Center Console◘ Driver access◘ Non-driving assist features – mirror-link ◘ Passenger access◘ Entertainment, games, cloud connectivity

© 2015 Information Services Group, Inc. All Rights Reserved 8

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SENSEHUD by SenseDriverProduct USPs

◘ SENSEHUD INCORPORATES OUR MOBILE SDK INTO A HEADS-UP DISPLAY UNIT WITH POWERFUL FEATURES

◘ Our Mobile SDK allows SenseHUD to:– Get feature-rich full turn-by-turn GPS

navigation– Fully-customized the monochromatic UI– Deliver unique voice-commands for POI

search, music, texting and other capabilities

© 2015 Information Services Group, Inc. All Rights Reserved 9

Page 10: Engineering Services Forum -  Tech Mahindra & Sensedriver

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SenseDriverUnique partnership with TechM

Tools/SDKs:◘ Telenav / Skobbler maps◘ Google Voice for android◘ Nuance for iOS Voice

recognition

Current Involvement:◘ Mechanical Design◘ Application development for

Android and iOS ◘ Hardware design and validation◘ Backend development (e-

Commerce Web Development)

Pipeline◘ Driver Diagnostics◘ Parking & traffic notifications◘ Natural Language

commands

© 2015 Information Services Group, Inc. All Rights Reserved 10

Page 11: Engineering Services Forum -  Tech Mahindra & Sensedriver

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Connected AutomotiveChanging world – changing roles – changing business models

+◘ Automotive grade hardware◘ OTA updates of firmware and software◘ Line-fit and aftermarket solution◘ Robust for mature and emerging countries◘ Flexible

◘ Global deployable IT infrastructure◘ Device management◘ Driver ID management◘ Back-end integration capabilities ◘ Hardware agnostic◘ Strong BI and Big Data/Smart Data analysis tools◘ Data access control (i.e. OEM, Tier 1, dealer, etc.)

◘ Global, but local◘ Cost effective◘ Secure and Solid

◘ Enriched real-time vehicle data will be shown

◘ Data is pushed to the smartphone app

◘ Driver distraction prevention is key

◘ Smart city data integration. Usage of Singapore Smart City data integration?

◘ Gamification◘ Peer-group social activities◘ Sharing routes, cool places

and blogs. The app and the vehicle are part of the (social) life of the customer.

◘ Vehicles were the road to freedom, now freedom entered a new dimension.

In-vehicle “non distracting”

Outside the vehicle “social experience”

Customer DealerBrand awarness

Aftersales & Service Continues loop of salesReal-time vehicle data:◘ Enables pro-active

service appointments◘ Remote diagnostics◘ Workshop steering (JIT of parts)

Smartphone App:◘ Direct support of

customer◘ Communication portal

Real-time data:◘ Provides information how

the vehicle is driven usage trends

◘ Provided information about the condition of the vehicle for sales activities pro-active sales calls

◘ Increased, direct communication with the dealer will boost loyalty and brand awareness.

OEMMarketing R & D

Trends:◘ Capture customer

changes◘ Brand demands and

expectations◘ Deep understanding of

target groups◘ Flexible global

optimizations

Immediate:◘ Marketing efforts:◘ Channels◘ Message & Feedback

Immediate:◘ Improve quality and

efficiency◘ Notify Tier 1 issues (cost

effective)◘ Execute smart recall,

maintenance and service

Trends:◘ Development focus

areas◘ Personalization

possibilities, based on target groups

Tier 1

Immediate:◘ Continues quality

improvement◘ Perform enhanced

RCA in case of defects

◘ Direct sales of wear and tear parts

Trends:◘ Implement usage

feed-back in R&D◘ Connected

Engineering

R & D

Local Global3rd Party

© 2015 Information Services Group, Inc. All Rights Reserved 11

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Connected Vehicle Business Case – Cross Vertical Approach

Mar

keti

ng

Rese

arch

& D

evel

opm

ent

Serv

ice

War

rant

y

IT

Conn

ecte

d Ca

r

Business units

Cost

(€)

Internal Business Case:◘ Re-location of internal budget◘ Minimize additional

investments ◘ Define new business models

rather than increase budget

© 2015 Information Services Group, Inc. All Rights Reserved 12

Page 13: Engineering Services Forum -  Tech Mahindra & Sensedriver

© 2015 Information Services Group, Inc. All Rights Reserved 13

Design theConnected Worldwith the expertise of Tech Mahindra

Embrace the future of mobility

Hielke Ytsma – Head Connected Vehicle Europe+31 6 2526 2810 | [email protected]

© 2015 Information Services Group, Inc. All Rights Reserved 13

Page 14: Engineering Services Forum -  Tech Mahindra & Sensedriver

Debrief and answer questions as to how this information can support your business.Using today’s concepts to generate tomorrow’s outcomes:

Build agility - greater speed to market Scale with quality Structure the optimal target operating model to increase

performance Source for expertise and skills Identify new revenue streams Drive profit improvement

Schedule a half day workshop with ISG Engineering Services.

Contact Sally Centella or your ISG Account Executive to schedule your [email protected] | +1 847 361 3278

Page 15: Engineering Services Forum -  Tech Mahindra & Sensedriver

www.isg-one.com

Information Services Group is a leading technology insights, market intelligence and advisory services company, serving more than 500 clients around the world to help them achieve operational excellence. ISG supports private and public sector organizations to transform and optimize their operational environments through research, benchmarking, consulting and managed services, with a focus on information technology, business process transformation, program management services and enterprise resource planning. Clients look to ISG for unique insights and innovative solutions for leveraging technology, the deepest data source in the industry, and more than five decades of experience of global leadership in information and advisory services. Based in Stamford, Conn., the company has more than 800 employees and operates in 21 countries.

imagine your future™

Contact us!Sally Centella

+1 847 361 3278Sally.Centella@isg-

one.com

Thank you for being part of the Imagine Your Future workshop!


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