Date post: | 18-Jul-2015 |
Category: |
Marketing |
Upload: | washington-intelligence-bureau |
View: | 37 times |
Download: | 1 times |
Engineering The Perfect Direct Mail CampaignDevelop campaigns for maximum impact. Get to know your target market before sending your first mailer.
A Strong Message...and creative design are the biggest challenges in a direct mail campaign.
Use direct mail in combination with otherforms of marketing formaximum impact.
You’ve got ¾ of a second to capture your reader’s attention and inspire them to read on.
image courtesy of www.keywebconcepts.com
Do...
Reference offers for educational content like ebooks, whitepapers, case studies, and more.
image courtesy of www.appflood.com
Do...
Set up landing pages and email capture forms in association with your direct mail campaign.
image courtesy of www.instantshift.com
Don’t...
● Try to sell on the first mailing.
● Have more than one call to action.
● Use long and complex messaging.
● Use industry terms or buzz words.
Washington Intelligence Bureau Inc. | 4128 Pepsi Place | Chantilly, VA 20151
Phone: (703) 817.1308Fax: (703) 817.1675www.wibmail.com