English Language Arts

Crane & Crespo 2009

Persuasion

Do Now

  Number your papers from 1-4.

Begin working on short answer when teacher reveals the questions. You will have 3 minutes to write.

  For each question select either A, B, C, or D and write you answer by the corresponding number.

Crane & Crespo 2009

Quiz

A.

1. “The Heartbeat of America, is today’s _________.”

B.

C.

D.

Crane & Crespo 2009

Quiz

 2. “They’re GRRRRRRRRRRReat!”

A.

B.

C.

D.

Crane & Crespo 2009

Quiz

 3. “Easy, Breezy, Beautiful ___________ .”

A.

B.

C.

D.

Crane & Crespo 2009

Quiz

4. “Mmmm, Mmmm Good…”

Crane & Crespo 2009

A.

C.

D.

B.

Questions

Crane & Crespo 2009

  Think of a commercial you have recently seen that inspired you to go out and buy that product.

Questions

Crane & Crespo 2009

  Think of a commercial you have recently seen that inspired you to go out and buy that product.

Questions

Crane & Crespo 2009

What in the commercial made you buy it?

What did you think the product was going to do for you?

Were you pleased or disappointed with your purchase, or not sure yet?

Answers

Crane & Crespo 2009

1. “The Heartbeat of America,

is today’s _________.”C.

 2. “They’re GRRRRRRRRRReat!”

B.

 3. “Easy, Breezy, Beautiful ___________ .” A.

4. “Mmmm, Mmmm Good…” D.

Propaganda Techniques

Crane & Crespo 2009

  Who do advertisers target when using Propaganda Techniques? Consumers

  What is a consumer? Consumers are people who buy things.

  What are Propaganda Techniques? Propaganda Techniques are used by advertisers to persuade consumers to buy goods, services, and/or ideas.

Propaganda Techniques

Crane & Crespo 2009

Seven Propaganda Techniques

(Tricks of the Trade)

Propaganda Techniques

Crane & Crespo 2009

Name Calling

  Creates fear or arouses prejudice.   Uses negative words or bad names to

create a bad opinion about a group, beliefs, or institutions they are

against.  Uses sarcasm and/or ridicules

without providing evidence for both sides.

Propaganda Techniques

Crane & Crespo 2009

Glittering Generalities

  Uses vague statements (slogans or catchphrases)

  Uses language associated with values and beliefs without giving support or reason for the claim.

  Appeals to audience emotions of honor, glory, love of country, desire for peace, freedom,or playing on family values.

  The impression you are left with is good and favorable.

Propaganda Techniques

Crane & Crespo 2009

Transfer

  Plays on approval of something we respect and hold sacred.

  Uses images that we feel we must accept.

  Uses symbols to stir our emotions (a waving flag) and win our approval.

Propaganda Techniques

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Testimonial

  Often uses celebrity endorsements who gives their stamp of approval.

  Tells audience to follow their example and use the product or believe in the cause.

Propaganda Techniques

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Plain Folks

  Convinces audience that the person/people in the commercial are everyday people like you.

  They want you to trust the person and believe your best interest is at heart .

  Uses ordinary language and situations so audience identifies with person in ad.

Propaganda Techniques

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Bandwagon

  Everyone is doing it!

  Plays on feelings of loneliness and isolation .

  Makes you feel that if you don’t join, you will be left out. If you are already using this product, that makes you a winner: so, keep using it.

  Do or use this or life will pass you by.

Propaganda Techniques

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Card Stacking

  Makes the best case for the product, and makes the worst case for the alternative.

  Only uses facts that support their product and tries to convince audience that this product is the only solution .

  Hardest technique to detect because not all information is given.

  Audience has to make an informed decision and has to decide what information is

missing to help them reach a decision.

Propaganda Techniques

Crane & Crespo 2009

Discussion : Determine the Techniques

  Kelly Clarkson: (Proactive) http://www.youtube.com/watch?v=024I8ESxvV0

  Snuggie : http://www.youtube.com/watch?v=2xZp-GLMMJ0

  Tobacco Commercial : http://www.youtube.com/watch?v=gJTCWtcAews&feature=PlayList&p=002B80B45461A2E9&index=3&playnext=3&playnext_from=PL

Propaganda Techniques

Crane & Crespo 2009

  Marines Commercial : http://www.youtube.com/watch?v=UwY67LYzH7Q

  ITT Tech Commercial : http://www.youtube.com/watch?v=Cy9KfjVZZJE

  Diet Pepsi Commercial (30 sec.): http://www.youtube.com/watch?v=w7PuQy10_BM

  Chevy Commercial : http://www.youtube.com/watch?v=HYThjgJZFwo

Propaganda on Print Ads

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Propaganda on Print Ads

Crane & Crespo 2009

  Partner up.  Study the ads you are given carefully.  Determine the Propaganda

Techniques used.  Identify what the ad is trying to sell.

Write down your names and all your answers on paper. 

  This will be your exit slip out of class.

Propaganda on Print Ads

Crane & Crespo 2009

Work Cited

  McDonald, Andy and Lene Palmer. Response-Ible Rhetorics: Propaganda Techniques. 15 December 2003. George Mason University. 03 April 2009

<http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html> PowerPoint created by Irma Crespo

English Language Arts

Crane & Crespo 2009

Thank you!