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Investment presentation
Investment presentation
contents
offer
business review
market review
product
what is Nanobilet all about?Nanobilet makes buying and selling tickets smooth and efficient
We are proud to intriduce 5 of our favorite features:
• Launch sales from your website with our nanowidget• Event promotion using our toolbar: partner networks, promocodes, Email and SMS mailing Realtime promo channels analytics Effortless ticket checking at the event Automated paperwork
•••
introduction
Positioning
So far
Our business model
Our unique market proposition
Mission
Team
11 months from the start and we have served more than 100 event organizers and transactions worth over 8 500 000 rubles
8 dedicated guys – experienced event industry pros and super tech savy specialists
We are building Amadeus for event market
Constantly setting highest standard of quality for our partners and their clients
We are focused on buildings a single system for event tickets booking
We charge 7-15% commission from each transaction
customer issuesExisting purchasing mechanics are outdated
Customers spend a lot of time on ordering, calls and getting ticketsInconvenient purchasing procedure
Limited purchasing opportunity for regional customers
Customers travel to other cities to get tickets or buy them at the event for a higher price
Lost ticket can not be restoredTickets get lost
Customer has to come to ticket operator’s office and submit a requestComplicated returns procedure
It’s hard to find particular tickets due to the fact that different ticket operators have different quotes Today there is no solution for this problem
Our team is building a single system for event tickets booking
Return procedure is automated and can be done remotely
E-ticket is always available at customers personal account
Purchase available from anywhere in the world
Purchase in a few clicks
Nanobilet’s solutionCurrents solutionCustomer issues
organizers issiuesCurrent solution is not effective
Small and middle sized organizers have a hard time setting up tickets issuing and sales
Manual issuing and sales
Price discounts for regional customersSelling to regional customers
Sales analytics with traditional operators is a black box
Estimating promo chanells efficiency is complicated
Budgets are optimized using iterative approachAdvertising budget allocation
Developing own system of ticket control and payment processingLaunching sales from organizer’s
website
Manual allocation of quotes between ticket operators
Lower sales due to lack of single system for event tickets booking
Instant launch of automated sales process
Purchase available from anywhere in the world
Realtime sales analytics and management
Realtime promo analytics allow optimize budget straight away
Widget placement takes less then 5 minutes
Our team is building a single system for event tickets booking
Nanobilet’s solutionCurrent solutionsOrganizers’ issues
extra advantages
Implemented:
• Tools for viral marketing: automated promotion via discount promocodes• Design kit for creating vecor scheme of event halls• Adaptive design for smartphones and tablets• Digitalized paperwork• Tools for starting organizer’s own promo campaign
• Billing
Scheduled:
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•
•
•
•
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Ticket sales via social networks
Mobile apps for customers and partners(iOS and Android)
Interfaces for Email and SMS marketing using customer database
Further development of API
Referal system and gamification
Further development of viral promotion tools
Single system for event tickets booking
contents
offer
business review
market review
product
ticket marketOur target markets for today are Russia and CIS
In 2010 cultural and entertainment events in Russia were attented by more then 155 mln people**
1 bln usd cinema (450 000 shows per year)*
1 bln usd concerts and parties*
Annual growth of ticket sales market is 11%Ticket market value in Russia is already worth 5 bln usd
1 bln usd other events* 1 bln usd
sports*
Only 5% of this volume is contributed by online salesRocket growth of e-tickets expected
1.5 bln usd theatre*
Global market is estimated to be worth 155 bln usd
* According to research company «Express-Obzor»** According to the marketing department of the company «Euroset»
ticket market in Russia Information contributes by RMA
4500 concert organizers;
10000 venues that hold events (50% are museums);
One of te largest organizers is state runned Moscow State Philharmonic;Stable growth for the last ten years
Moscow venues picture*Moscow
Regions
200 cinemas - average check 820 rub
300 theatres - average check 2610 rub
S.-Petersburg
350 clubs - average check 3410 rub
1200 sports sites - average check 320 rub
*Data provided by PayOnline 2013
competitionOnline players
Tickets check app Viral promo tools
Discount promocodes
Mobile website /app
Seated tickets Promo analytics
competitionOffline players
Tickets check app Viral promo tools
Discount promocodes
Mobile website /app
Seated tickets Promo analytics
success storiesForeign players
Tikcketfly.com - 4.1 mln tickets sold, 26 000 events, 37 mln usd investments within 4 years, last year revenue growth 57%
Eventbrite.com – 115+ mln tickets sold (1 mln tickets weekly sales) , investments - $140 mln.
Ticketmaster.com - 120 mln tickets sold last year, 8+ bln usd turnover. run operations in 20 countries. over 11 000 clients and 3 000 employers
contents
offer
business review
market review
product
operation scheme
Organizer logs in via our website, fills in the info about his event and company details and sends event for moderation
Our manager checks event and company details and prepares an agency contract (in case when public offer cant be used)
Our sales dep. engage new clients to use Nanobilet’s platform
pattern of interaction with the organizers
After the event is finished organizer applies for fund withdrawal via his personal account. Nanobilet transfers revenue from ticket sales minus 7-15% comission
Manager teaches functional service, monitors placement of widgets and makes recommendations to advance through partners
Organizer or our employee meet visitors at the entrance and check the tickets
monetization
SaaS with comission from sales volume
Transactional
• 7-15% comission from sales volume
7-15% Service(Potential)
• Monthly subscription for extra features
• Fixed comission for every ticket
DIY EVENT MANAGEMENT
what we have achieved
First eleven months turnover exceeded 8.5 mln rubAverage ticket price= 1265 rub.
Average check= 2083 rub.
ARPPU = 84 rub.
150 clients
696 events
PeriodDecember, January, February
March, April, May
Tickets
1160
1884
1816
1910
6770
Revenue
1 797 227
Visiotors
61657
52263
67063
79182
260165
Conversion,%
1,9
3,6
2,7
2,4
2,6
2 125 9972 822 1851 815 9778 561 386
June, July, AugustSeptember, October, November
Total
team
CMO
CTOCEO
Egor Egerev5 years of experience contracting with top russian ticket operators7 years of experience holding musical events
Andrei Beletskiy10 years of creating and maintaining successful commercial Internet projects using modern back end and front end technologies,5years of development in Python.
DesignerCFO
,
Ekaterina Parhomenko5 лет years as CFO and deputy CFO at QIWI CIS.АССА diploma on IFRS
Kate Mircha7 years in marketing and PR.From 2009 till 2012 - head of PRat Arena Moscow and Stadium Live.From 2012 г. manages GYPSY’s PR campaign
partners
marketingCustomer acquisition channels
Partners acquisition: Customer acquisition:
PPC advertisingBlogging
SЕОPartner network
E-mail and SMS marketing
Event brandingHolding events for potential clients on event organization topics
Referal programms“Word of mouth”
“Word of mouth”Email newsletters with market analytics
Exclusive ticket distributionSales dept.
strategyOur focus for today
• Acquiring new clients
• Extending partner network – fan clubs, social network groups, content websited• Communicating with existing clients in order to find unfulfilled needs• Developing tools for automated promotion in social networks
• Prepayment for top clients
StrategyThe concept of developmentNanobilet integrates several groups of customers. Each group can benefit from the platform if all groups are connected to it. We believe that the crucial element in this ecosystem are event organizers.
Product mechanics:• Event organizer add events to the platform • Event organizers manage discounts, promos and bonuses for ticket purchase• Event page on organizer’s website is modified automatically • Information is distributed between tested partners connected to the platform which have access to all tickets• New partners can propose their own terms to event organizers and vice versa• Customers see all empty seats regardless to where they buy the ticket • Each group of clients is deals with others on a single contract base
* - ticket operatorsinteraction via API and partner interfaces
organization
Social networks
Network of offices
CPA model
Content resources
TO network
Organizer’s website
facts and forecastMarket volume $5blnOperational revenues $500 mlnAverage market growth 11%
turnover $35 000 000tickets 830 000operational revenue $3 600 000
Nanobilet’s IRR 35%turnover $10 800 000tickets 250 000 штoperational revenue $1 080 000
turnover $3 242 000
tickets 75 000 шт operational revenue $324 200
turnover $86 500
tickets 2000 шт operational revenue $8650
contents
offer
business review
market review
product
why now?
• E-tickets are expected to contribute 30% to total volume by 2014 (now 5%) (conservative forecasts)
• Software of top ticket operators has been developed 10+ years ago and no longer can fulfill market demand
• Event organizers tend to switch to e-tickets and more advanced platforms
• Favorable macro situation - e-commerce expected to grow 30% YoY until 2015 (Morgan Stanley research)
• Premises of favorable legal regulation changes
investment offer
We are looking for:$1,5М to be investment in company development.
Terms:First tranche - $500К,KPIs fulfillment: second tranche - $1М
Exit strategy:Strategy partner buy outIPOConservative forecast of investments recoupment in 3 years
Financial plan and detailed Road Map can be presented on demand.
