BARSTERSTEO VI VIEN

HIRENDRAN SIVAGANAMJACQUELYN VANESSA

CHONG ZHAO LUNTEO KUO CHIENNG KIM WINGCHOO ZI ZHAOJONATHAN LIM

WE DRINKWE CHILLWE PARTY

REPEAT!!

BARS

BAR CHOOSEN LUNA BAR IN KUALA LUMPUR

BAR CHOOSEN HONG KONG BAR IN PENANG

DESCRIPTION OF THE BUSINESSES

HONG KONG BAR IN PENANGFOUNDER

MR. TAN CHO KHEN AND MDM. YEOH SZE HOON

CURRENTMS. JENNY

1980

LOCATION HONG KONG BAR IN PENANG

● Located off Chulia Street in George Town, Penang.

● 5 minutes walk from Continental Hotel

● Classic rustic ambiance

● The Hong Kong Bar is ran by the Tan siblings, Mr. Peter Tan and Ms Jenny Tan occasionally with the help of a part time employee

● Serves a wide variety of alcoholic beverages as well as non-alcoholic beverages.

HONG KONG BAR, PENANG

They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States of America, and New Zealand.

They have a wide variety of customers, mainly foreigners from different countries.

- Australia -United Kingdom -United States of America - New Zealand

● Very competitive especially with bars along the same road.

● The Hong Kong Bar has the benefit of legacy and old reputation to bring in customers.

● It’s walls are decorated with photos, articles, badges, trinkets and plates.

LUNA BAR IN KUALA LUMPURFOUNDER

MR. LIM KWONG HING

CURRENTLYMR. ROSLAN

2004

LOCATION

LUNA BAR IN KUALA LUMPUR

● Founded in 2004 - Mr. Lim Kwong Hing● 1st rooftop bar in Kuala Lumpur (On

Pacific Regency hotel’s 34th floor) ● Serves drinks and food● Has a fine-dining restaurant - Cristallo

di Luna● View of Petronas Twin Towers and the

Kuala Lumpur Tower can be seen● Interior - DJ booth, indoor swimming

pool

LUNA BAR, KUALA LUMPUR

http://www.youtube.com/watch?v=cuQs8IkoxJE

HISTORY

HONG KONG BAR IN PENANG

HONG KONG BAR

:Discover in year 1980 in Penang

:Founder Mr Tan Cho Khen and Mdm Yeoh Sze Hoon

:Burn down in year 2004

: History tradition in this bar. The military badges

gLUNA BAR

:Discover in 2004

: Founder by Mr Lim Kwong Hing

: Popular since year of establish

: Additional of fusion restaurant

: Well-known in tourism destination

BAR ANALYSIS

BAR ANALYSIS( HONG KONG BAR )

-Hong Kong Bar is an old fashioned bar.

-They promote in a way of friendly and patient service.

Top 3 Competitors

Reggae Bar Coco Island Bar Gwen Houze Bar

BAR ANALYSIS( LUNA BAR )

-Lunar Bar a modern bar.

-They are promoted in way of discount, free drink, enjoyable environment.

Top 3 Competitors

Marini’s On 57 Bar Airy And Sexy Sky Bar Mai Bar

SUSTAINABILITY

SUSTAINABILITY (HONG KONG BAR)

- Hong kong bar survived in this field about 30 years ago.

-Price of drinks is very fair and no

extra charge.

-Hong kong bar is a Classic bar and is famous for their friendly service.

SUSTAINABILITY (HONG KONG BAR)

- Popular among the dispatched soldiers.

-Wall fully hung with metal badges.

-Hong kong bar is located heart of the city.

SUSTAINABILITY (HONG KONG BAR)

-Owner will take pictures of visitors and sign their autographs in a photobook.

- Run an honest, simple , Penang homely treatment

-Opening hour start from morning until

midnight.

The photos of visitors

SUSTAINABILITY (LUNA BAR)

- The stylish and trendy setting of the bar is popular amongst the younger generation.

-Besides that, Luna bar is located at the rooftop of Pacific Regency hotel where hotel guests can enjoy a few drinks during their visit to the hotel.

SUSTAINABILITY (LUNA BAR)

-Promote by offering discounts and an enjoyable atmosphere.

- A fusion concept fine dining restaurant, Cristallo di Luna, is located just next to the open air bar for customers to dine-in.

SUSTAINABILITY (LUNA BAR)

- invites famous DJ to spin , magicians and so on.

-having a lot of events such as gold party, white

bikini party.

- offering 360 views of of the Twin Towers, and

occasionally a number of local celebrities.

STUNNING VIEWS OF LUNA BAR

COMPARISON

COMPARISON

Location Heart of the city

Target Customers Foreigners

Motives Provide a comfortable setting for customers to enjoy a drink

Transportation Travel by car

Type of beverage alcoholic and non alcoholic drinks

SIMILARITIES

Differences Hong Kong Bar Luna Bar

Food services Provides alcoholic and non

alcoholic drinks

Provide fine-dining food, snacks,

alcoholic and non alcoholic drinks

Music system Does not have a music system

installed in the bar

Have a good music system installed in

the bar. (Also has a DJ booth for

invited DJs to spin on the turntable.)

Interior

design

Has a rustic interior design with

faded walls

Has a modern interior design filled

with classy equipment and fancy

furnitures

DIFFERENCES HONG KONG BAR LUNA BAR

Entertainment Does not provide any

entertainment for guests

Provides a swimming pool for guests, as well as a stage

and DJ booth that will be used during events by performers

Space Very cramped with seats along the bar counter

Very spacious and there is a wide walkway for guests to

walk through and sofas surrounding the swimming pool

Number of Staff Only have 1 to 2 staff

members, which are the

owners of the bar

Have more than 20 staff members that are divided into

different jobs and responsibilities

Price of product Cheaper More expensive

WHO IS MORE COMMERCIALLY SUCCESSFUL?

LUNA BAR! NUMBER OF CUSTOMERS SPACE OF INTERIOR

PROFIT GAINED

BARRIERS TO ENTRY ❖ It is relatively difficult to be recognized in this industry for

beginners that have to start from scratch. ❖ Reason is because they will face many obstacles

➔ LARGE CAPITAL A large sum of money is needed to start a goods producing business. Needed to pay for assets such as:❖ Space Rental ❖ Bar Equipment

➔ UNIQUENESS

A bar has to be UNIQUE and EXTRAORDINARY to attract customers. ❖ Has to exceed other competitors attractions. ❖ May cost more money (location, decorations)

➔ LOCATION, LOCATION, LOCATION

Location of the bar is very crucial. Importance of location: ❖ Domestic environment ❖ Economic environment

➔ AMBIANCE❖ Must provide an

entertaining ambiance. ❖ Failure to accomplish this

mood will result in a bad business.

MONOPOLISTIC COMPETITIVE

➢ Is a market structure where many businesses sell products that are similar BUT NOT IDENTICAL.

➔ CHARACTERISTICS OF A MONOPOLISTIC COMPETITION

❖ Many producers and consumers in the market ❖ No business has total control over the market price❖ No interaction between firms

BOTH THESE BARS HAVE MONOPOLISTIC COMPETITIVE CHARACTERISTICS

HONG KONG BAR PENANG LUNA BAR KL

STRATEGIES❖ Set the prices of their products based on the demand curve❖ Products are priced so that customers will continue purchasing their products.❖ They use major advertising such as promotions and events.

Recommendation

Hot Environment in the bar

Customers prefer a placecomplete with air-conditioning

Recommendation (Hong Kong Bar)

Recommendation (Hong Kong Bar)

Need to upgrade from current look

Renovate to a more modern style.

Recommendation (Hong Kong Bar)

Regularity of drinks available in the menu

Adding more new drinks to the menu

Recommendation (Hong Kong Bar)

Lack of staff in the bar

Hire more staff

Recommendation (Luna Bar)

Lack of seats available

Increase the number ofseats for the customers

Recommendation (Luna Bar)

Poor sound system

Invest in a good quality sound system

Recommendation (Luna Bar)

Drinks are too pricey

Reduce the price of the drinks