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English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation in Natural and Built Environment (FNBE)
English 2 (ENGL 0205)
English project 2- Comparative Report
FNBE April Intake 2013
Group Members:
Wong Voon Yin (0315151)
Chia Wee Min (0315186)
Yap Wei Tyng (0314058)
Edwin Ho Khai Vun (0314846)
1Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
CONTENT
Page
1. Key Summary…………………………………………………… 3-4
2. Research Report
(a) Description of History of trade………………………………. 5
(b) Description of Business……………………………………… 6-8
(c) Comparative Analysis………………………………………. 9-11
3. Recommendation ……………………………………………….. 12
4. Bibliography…………………………………………………….. 13
5. References……………………………………………………...... 14
6. Appendices………………………………………………………15-30
2Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Key Summary
Group Discussion
After understanding the requirements and information for this assignment, we have few times of
group discussion to make sure that every group members understand their work and update their
progress of this assignment. Through these few times of discussion, we have finalized some
important details, information and learning outcomes in this project. Firstly, we decided few
places that are suitable and met the requirement for this assignment to do our interview. Next, we
do a lot of research about Chinese Traditional Medicine and the brief history of the places we
decided to interview. Third, we select a suitable time for all of us including the owner of the shop
to agree and do interview. We went the place by 1 car. To ensure the interview flow was
smoothly done, we divided our jobs equally. Lastly, we have a discussion about the problem of
every individual of us face in this assignment and try our best to solve it.
Interview Chinese Medicine Shop
We have chosen Keen Hing Enterprise, Kien Fatt Medical Store and Eu Yan Sang Medical store
to interview. Before we visit their shop to interview them, we get their permission from the
owner of the medicine shop. First, we introduce ourselves and tell them where are we from and
the reasons we interview them. In every interview, we will record it and written down every
single important details and information. During the interview, we will also take some pictures
during our interview and pictures about the shop. After finish interview, we requested to take a
group picture.
3Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Conclusion
Through the methods of interviewing, references and meetings, we are able to understand the
business’ flow. In this research report, we will write down every researches and our interview
result to show our understanding. After interviewing them, we also find out their history
background of the business and some history that was briefly writes online. We are able to
support our statements through references. After several meetings and minute meeting, we
divided our work well and finished them on time successfully.
Interview Questions:
1. What’s the company / shop name?
2. What does the name means / represents?
3. What are the number of branches and number of employees of this shop?
4. What are the main products or services sold in this shop?
5. When was the business started? How it started?
6. Who is the founder of this shop?
7. What are the motives of starting the business?
8. What is your current development? Analysis data.
9. What is the estimation of the number of customers daily?
10. Who are your competitors in this area?
11. What are the strategies of competing with your competitors?
12. Do you feel easy to get into the market? Why?
13. How often do you release a new product?
14. Does the pricing decisions strongly affected by your competitors?
15. What are your future plans?
4Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
The History of Trade
Traditional Chinese Medicine (TCM), which is the essence of the Chinese culture
heritage, has a long history of more than 2,000 years. Traditional Chinese medicine sharing the
common concept which have been develop by China, and based on tradition. Traditional Chinese
medical including herbal medicine, massage (Tui Na), exercise (Qigong) and dietary therapy.
Traditional Chinese medicine is rooted in the ancient philosophy of Taoism and dates back more
than 2,500 years. The Han dynasty (206 B. C. – A. D.220), which is considered the most glorious
epoch in Chinese medical history, was rendered especially memorable by the fact that during this
period there lived Zhang Zhongjing, Hua Tuo and others, the greatest physicians of China. Much
stress was laid upon direct observation, thus placing medicine on a more scientific basis.
Traditional Chinese medicine appear were the people started to discover and learned the
properties of each plant by tasting them, thus discovering the use of herbs as drugs. Since then
medicine flourished. Traditional systems of medicine also exist in other East and South Asian
countries, including Japan (where the traditional herbal medicine is called Kampo) (Buck. C,
2003) and Korea. Some of these systems have been influenced by traditional Chinese medicine
and are similar to it in some ways, but each has developed distinctive features of its own.
The knowledge of Traditional Chinese Medicine are wide, for example the body places
little emphasis on anatomical structures, acupuncture, yin and yang and more. In this case, Keen
Hing Enterprise run their business by only selling traditional Chinese herbs. They do not help
customers to do therapies or diagnosis.
Normally, one batch of medicinal is prepared as a decoction of about 9 to 18 substances.
Some of these are considered as main herbs, some as additional herbs. One of the Chinese herbal
medicine is Abrus Herb. The main herb of Abrus Herb is Prunella. Then will add others herbs
like chrysanthemum, Plum-leaved Holly, mint and more. This herbal medicine is for releasing
heat, diuretic, and detoxication.
5Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Description of Business
Keen Hing Enterprise
Keen Hing Enterprise is a Chinese herbal medical shop. Keen Hing Enterprise began in
year 1966s. The founder of Keen Hing Enterprise was Low Hing the owner’s father. Mr. Low
Hing was from Tang Shan, China. After came to Malaya, he started a herbal medical shop. The
motive of started this shop was purely personal interest and help others who are sick. The current
owner started to follow his father doing business when he was young. After his father pass away,
he take over his father’s job, continue to sell herb.
The current location of Keen Hing Enterprise is now in Petaling Street. This medical
shop is supervise by the owner himself and his wife. The main product of this business is
traditional Chinese herbal medicine. For example, Chinese herbal tea, ginseng, Luo Han Guo and
also Chinese ointment. As the business grow and the changes of the economy of pass five years,
they change their strategy of running the business. They started to add more products, selling
some Chinese sausage, seafood like sea cucumber, dried scallop, oyster and more. The estimated
customers per day is between 100 to 200 person. Those customers are old customers, youngster,
and traveler.
There are 3 competitors near Petaling Street. Their method to compete with others
competitors are try to maintain the current business, price adjustment, and have connection with
old customers. They set their selling price according to the marketing demand, like if the market
need more product, they will increase the price up to 20 to 30 percent and vice versa.
There are no branches of this medical shop. According to the owner, he does not has a
thought of expand his shop. As the Chinese proverb goes by Laozi, “There is no crime greater
than having too many desires; There is no disaster greater than not being content; There is no
misfortune greater than being covetous. Hence in being content, one will always have enough.”
6Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Kien Fatt Pharmacy
Kien Fatt Medical Store is a medical store that combines Chinese traditional herbal
medicine and western medicine. Besides in selling herbal and medicines only, Kien Fatt was also
a clinic. They also have a doctoring service. Kien Fatt Medical Store was started in year 1942.
The founder of Kien Fatt Medical Store was Ng Chee Yat’s father that was came from China. Ng
Chee Yat’s father was a doctor and also a businessman in China. When he arrives Malaysia, he
start to treat patient everywhere to earn money for his family. After having enough money, he
started a medical store to earn more money for their family members to survive. After he pass
away, his son Ng Chee Yat inherit his job as a businessman and a doctor.
Ng Chee Yat was a professor in Royal Apothecary and he has a master grade in business.
The current location of Kien Fatt Medical Center is now in Petaling Street. This medical store is
supervise by the owner Ng Chee Yat himself. The main product of this business is traditional
Chinese herbal medicine and Western medicines. At the very beginning point, this shop was only
selling traditional Chinese herbal medicines. Due to competitors in the Petaling street Keen Hing
Enterprise, he decides to rearrange his medical store and enlarge it so it can fit more medicines
for his store. Due to the owner Ng Chee Yat was a professional in western medicines, instead of
just doing Chinese herbal medicines, he also selling western medicines so that he is able to
attract more customers instead of only Chinese customers. However, he thinks that customers’
amount still very less so he decided to have doctoring service in his shop. It was also an
advantage for him as there was no clinic in Petaling Street.
There are 3 competitors that were also selling Chinese herbal medicine near Petaling
Street. So, to ensure that their customers amount won’t decrease, they do as much business and
services as they can. They also have close connection with the old customers so that they will
introduce new customers to visit their medical store. They also set their price reasonably so that
customers will satisfy in their pricing and services given.There are no branches of this medical
store as the owner said that one store is more than enough. However, according to the owner, his
future plan for this store was to open a Academy of Traditional Chinese Medicine to teach more
people about medicine and Chinese traditional herbal medicines so that they are able to inherit
his wonderful skills to another generations.
7Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Eu Yang Sang
Eu Yang Shang started its business in 1873 by Eu Kong who had left his hometown in
Guang Dong province China, and moved to Malaya to find his fortune. After he came to Malaya,
he settled down in Gopeng, Perak. The first shop opens named "Yan Sang", in Gopeng, Perak in
1879. ("Eu Yan Sang - About Us", 2014) The name was made up of "Yan" and "Sang", which
means benevolent, kind or humane in the Cantonese dialect, while the latter represents birth, life
and livehood. "Yan Sang" literally means caring for mankind. ("Eu Yan Sang : Caring For
Mankind",2014) Meanwhile, Eu Kong's son, Eu Tong grew up and inherited into the family's
business and established himself in Malaya and Singapore. After that, he also expanded Eu Yan
Sang's business to Hong Kong and China.
The main products of Eu Yan Sang are Chinese herbs, Chinese Proprietary Medicines, as
well as health foods and supplements, it offers more than 300 products under the Eu Yan Sang
brand name and over 1,000 different types of Chinese herbs and other medicinal products. ("Eu
Yan Sang :Superior TCM Products", 2014)
It is normal for a business company to release a new product. As for Eu Yan Sang also
releases new products every three months to keep up with their competitors. Today, Eu Yan
Sang have over 90 branches around Malaysia, and about 290 branches worldwide. The branch
outlet that we went for the interview is located at SS15/3d at Subang Jaya. The chief retailer of
this branch shop is Mr. Lee Chee Tail. According to Mr. Lee, 5 employees are working in this
branch, where every branches have different number of employees. The estimated current
number of customers are 20 person daily. It is hard to tell, because there are different amount of
customers every day.
The motive of this starting the business is let people to love their body and taking care of
their health. Eu Yan Sang often hold a talk event or a campaign around places to places to help
people and also promote the business.
8Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Comparative Analysis of the Businesses' Competitive Traits
Comparison
Shop Name Keen Hing Kien Fatt Eu Yan Sang
9Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Founder and
History
Keen Hing Enterprise was
started in year 1966. The
founder of Keen Hing
Enterprise, Low Hing
came from Tang Shan,
China and after he came
to Malaya, he started to
run Keen Hing Enterprise
and his motifs of starting
this business are his
personal interest towards
traditional chinese
medicine and his
intentions to help sick
people.
Keen Hing Enterprise was
strated in year 1942. The
founder of Kien Fatt
Enterprise
Eu Yan Sang was started
in year 1879. It all began
in 1873 when the founder,
Eu Yan Kong left his
hometown of Foshan, a
village in Guangdong
province of China to seek
his fortune in Malaya. He
first settled down in small
mining town of Gopeng,
Perak. He introduced
traditional Chinese herbal
remedies to nurse the tin
nine workers health after
noticing the tin mine
workers depended on
opium to alleviate their
pain. This lead to the first
Yan Sang shop which
“Yan Sang” represent
birth, life or livelihood.
Comparison
Shop Name Keen Hing Kien Fatt Eu Yan Sang
Location
Keen Hing Enterprise is
located at Petaling street.
Kien Fatt Enterprise is also
located at Petaling street,
Eu Yan Sang is located at
SS15, Subang Jaya facing
10Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Its location is near the
entrance of the street and
it is quite strategic place
to run a business. Keen
Hing Enterprise had
moved once before finally
settled down at current
location. Keen Hing
Enterprise’s previous
location was also at
Petaling street but it is few
streets away from current
location.
but its location is at the
middle of the Petalling
street near the intersection
of the two main streets.
Kien Fatt Enterprise’s
location can be more
strategic than Keen Hing
Enterprise because the
crowd are all gathered at
the intersection point of
Petaling street. Unlike
Keen Hing Enterprise,
Kien Fatt Enterprise never
moved its location. For the
past 72 years, it had been
there till now.
the main road. But, I think
it is not so strategic
although it is facing the
main road. First, beside of
this shop is now currently
doing some construction
and the shop is too small to
be seen.
Comparison
Shop Name Keen Hing Kien Fatt Eu Yan Sang
Number of Although Keen Hing Same goes for Kien Fatt Eu Yan Sang, from a 11
Group Members: Wong Voon Yin, Chia Wee Min, Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Branches
Enterprise had operated
this business for 48 years
and going to continue this
business, but Keen Hing
Enterprise does not have
any intentions of
expanding this business.
So there is no branch for
Keen Hing Enterprise.
Enterprise. After a long 72
years business till now,
although the owner of Kien
Fatt is going to continue
operating this business but
he also does not have the
intentions of expending his
business nor opening a new
branch.
small, homegrown
business to a public listed
company now owns 90
branches around Malaysia
and had expended this
business to Hong Kong,
China, Macau and
Singapore and about 290
branches worldwide.
Number of
competitors
For Keen Hing Enterprise,
previously it has 3
competitors, but currently
it has only 1 competitor
which is Kien Fatt
Enterprise.
For Kien Fatt Enterprise, it
also only has 1 competitor
which is Keen Hing
Enterprise, but the owner
said that it does not bother
him anyway just focusing
in his business.
For Eu Yan Sang at SS15,
Subang Jaya, there are 2
competitors for them.
Estimation
numbers of
customers
and their
target of
market
Keen Hing Enterprise’s
estimation numbers of
customers is
approximately 100 to 200
customers daily and their
targeted market is their
old customers.
For Kien Fatt Enterprise,
their estimation numbers of
customers is also around
100 to 200 customers and
their targeted market is
also their old customers.
For Eu Yan Snag, their
estimations numbers of
customers is around 10 to
20 customers daily and
their targeted market are
divided into 3 groups, aged
between 22 to 30 , 35 to 45
and lastly 60 and above.
Recommendation
Keen Hing Enterprise is the only business that sustained the tradition of the traditional
Chinese medicine shop. For traditional shop like Keen Hing, they do less advertising compared
12Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
to the modern shop. So, For Keen Hing Enterprise, the owner should do more advertising to
promote their products and thus increase their sales directly. They should rely on the internet to
make free advertisement such as Facebook page, Twitter, and blog. This platform is very useful
for advertising and promoting products. Other than that, Keen Hing Enterprise should maintain
their products’ quality so that the customers will not be running away and their old customers
will spread the good of Keen Hing in return and this is also another type of advertising and this is
also the best way of advertising.
As for Kien Fatt Enterprise, because of its business characteristic which is a combination
of western and tradition, I would recommend that Kien Fatt Enterprise would widen the range of
products so that the sales will increase as the area has only two traditional medicine shops.
Making its business different from other can be n advantage for the business. Other than that, is
to differentiate the products from rival for example packaging and labelling and should add in
some service like customer care service and health care service.
Lastly is Eu Yan Sang Enterprise. For this Eu Yan Sang Subang branches that we had
interview, promotions and advertisement is not a problem for them as their headquarter will be
responsible of this, but some recommendation for this shop is to expand the shop a bit bigger so
that it is more visible for customers and easier for customer to find it. Eu Yan Sang should also
maintain their good customer services so that the customer will be happy while they are buying
their products and leave with a smile putting on their face and the sales and the reputation of En
Yan Sang will increase.
Bibliography
BIBLIOGRAPHY Business Case Studies LLP. (n.d.). The Times 100 Business Case Studies. Retrieved February 6, 2013, from Strategy Theory:
13Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
http://businesscasestudies.co.uk/business-theory/strategy/business-strategy.html#axzz2sl7E9TZS
Fang, J. (2012, March 12). Singapore General Hospital, SingHealth. Retrieved February 6, 2014, from Newsroom:
http://www.sgh.com.sg/about-us/newsroom/News- Articles-Reports/Pages/moreresearchinTCM.aspx
Hall & Madden Business Story - Business Insider. (2013, January 11). Retrieved January 11, 2014, from http://www.businessinsider.com/hall-
and- madden-business-story-2013-1 Six Strategies to Compete In Business | Shep Hyken. (2011). Retrieved January 11, 2014,
from http://www.hyken.com/marketing/six-strategies-to-compete-in-business/
Small Is Beautiful - How to Compete with Bigger Competitors. (2011). Retrieved January 11, 2014, from
http://www.is4profit.com/business- advice/business-strategy/small-is- beautiful-how-to-compete-with-bigger- competitors.html
References
14Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Yishan Wu. Science Popularization of TCM. (2004). Traditional Chinese Medicine Could Make "Health for One" True. China: TCM.
Eu Yan Sang - About Us. (2014). Retrieved from http://www.euyansang.com/index.php/eu-yan-sang
Eu Yan Sang : Caring For Mankind. (2014). Retrieved from http://www.euyansang.com.my/About/frmAbout.aspx...
Eu Yan Sang :Superior TCM Products. (2014). Retrieved from http://www.euyansang.com.my/About/frmAbout.aspx...
Eu Yan Sang. (n.d.). Eu Yan Sang. Retrieved February 6, 2014, from http://www.euyansang.com/index.php/eu-yan-sang/history
Personal interview in person
Structure: Lou Hing. (2014, February 3). Personal interview
Personal interview in person
Structure: Ng Chee Yat. (2014, January 16). Personal interview
Persona interview in person
Structure: Lee Chee Tail. (2014, January 16). Personal interview
Appendices
15Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
APPENDIX 1: Interview Questions
Background
1. What's the company/shop name? What does it mean/represents?
2. What are the number of branches and number of employees of this shop?
3. What are your main product or services sold?
4. When was the business started? How it started?
5. Who are the founders of this shop?
6. What are the motives of starting the business?
7. What is your current development?
Analysis of Data
1. What are the estimation of the number of customers daily?
2. Who are your competitors?
3. What are the strategies of competing with your competitors?
4. Do you feel easy or hard to enter this market?
5. How often do you release a new product?
6. Does the pricing decisions strongly affected by your competitors?
Recommendations
1. What are your future plans?
2. Could you suggest a few ways to sustain the business?
APPENDIX 2: Interview Notes
16Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Shop Name: Keen Hing Enterprise
Date: 16th January 2014
Time: 2.00PM to 2.30PM
1. What’s the company / shop name?
Keen Hing Enterprise
2. What does the name means / represents?
None
3. What are the number of branches and number of employees of this shop?
This is our only shop. Our previous shop was at Petaling Street too, but not here, it was
down across the street from here. A few years ago, we just moved here.
4. What are the main products or services sold in this shop?
We sell Chinese traditional medicine, sea weed, dried seafood, and more.
5. When was the business started?
Our business started since year 1966.
6. Who is the founder of this shop?
Keen Hing, my father was the founder of this shop.
7. What are the motives of starting the business?
The motive of started this shop was purely personal interest and help others who are sick.
17Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
8. What is your current development?
As the business grow and the changes of the economy of pass five years, they change
their strategy of running the business. They started to add more products.
9. What is the estimation of the number of customers daily?
The estimated customers per day is between 100 to 200 person. Those customers are old
customers, youngster, and traveler.
10. Who are your competitors in this area?
Kien Fatt Pharmacy.
11. What are the strategies of competing with your competitors?
Our method to compete with others competitors are try to maintain the current business,
price adjustment, and have connection with old customers.
12. How often do you release a new product?
Yes. About once a year.
13. Does the pricing decisions strongly affected by your competitors?
Yes, so we set our selling price according to the marketing demand, like if the market
need more product, and increase the price up to 20 to 30 percent and vice versa.
14. What are your future plans?
We currently does not has a thought of expand his shop.
18Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Shop Name: Kien Fatt Pharmacy
Date: 16th January 2014
Time: 2.40PM to 3.00PM
1. What’s the company / shop name?
Kien Fatt Medical Centre
2. What does the name means / represents?
None
3. What are the number of branches and number of employees of this shop?
This is our only shop.
4. What are the main products or services sold in this shop?
We sell Chinese traditional medicine and also western medicine. We also have doctoring
service in this shop.
5. When was the business started?
Year 1942.
6. Who is the founder of this shop?
Ng Chee Yat’s father.
7. What are the motives of starting the business?
To earn money and survive in this community.
8. What is your current development?
Not much business of customers that seeking doctoring service as Chinese New Year is
approaching but many customers approach to buy material to make soap or Chinese
traditional dishes.
19Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
9. What is the estimation of the number of customers daily?
About 50 person daily.
10. Who are your competitors in this area?
Keen Hing Enterprise
11. What are the strategies of competing with your competitors?
Do as much business as we can and promote our wonderful service and products.
12. How often do you release a new product?
No new product produce, as medicines are all the same.
13. Does the pricing decisions strongly affected by your competitors?
It related in how much benefits we wanted to earn in every products.
14. What are your future plans?
No future plans, just hope to have more customers.
20Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Shop Name: Eu Yan Sang
Date: 3rd February 2014
Time: 11.40AM to 12.20PM
1. What’s the company / shop name?
Yu Ren Sheng
2. What does the name means / represents?
Because the founder’s name called Yu Guang. So Yu means the founder’s surname, Ren’s
meaning in Chinese was kind- heart. Sheng means born. Overall meaning was to be kind-
heart to every man-kind.
3. What are the number of branches and number of employees of this shop?
There are 90 branches including us. This is only in Malaysia. There are 5 employees in
this shop.
4. What are the main products or services sold in this shop?
Our main product is health product such as bird-nest.
5. When was the business started? How it started?
This business was started since year 1879. It started when Yu Guang, founder of the shop
left Fo-Shan, China and arrived Malaysia to start his own business at Gepong, Perak. He
found out that many mine workers have drugs to endure the sickness. So he wanted to
stop this culture continue so he started his business as a medicine shop.
6. Who is the founder of this shop?
Yu Guang.
7. What are the motives of starting the business?
To let people to love their body and taking care of their health. To help poor people.
21Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
8. What is your current development? Analysis data.
Age 20-30 customers getting lesser and also age 50-60 customers. However, age 35-50
and 60 above senior citizens customers amount increasing.
9. What is the estimation of the number of customers daily?
About 20 to 30 customers daily.
10. Who are your competitors in this area?
Yes, there are only two. Chong You Enterprise and Sheng Rong Enterprise.
11. What are the strategies of competing with your competitors?
Do as much business as we can. We also have some lectures about how to keep ourselves
healthy.
12. How often do you release a new product?
About 3 to 6 months.
13. Does the pricing decisions strongly affected by your competitors?
Nope, everyone branches have the same price as we only have one boss.
14. What are your future plans?
Open more branches.
22Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
APPENDIX 3: Photos
Shop Name: Keen Hing Enterprise
Date: 16th January 2014
Time: 2.00PM to 2.30PM
Photo 1. Conducting the interview. Our group and the Chief of Keen Hing Enterprise.
Photo 2. Display of the products that are available at Keen Hing's Enterprise.
23Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Shop Name: Kien Fatt Pharmacy
Date: 16th January 2014
Time: 2.40PM to 3.00PM
Photo 4. The main entrance of Kien Fatt Pharmacy.
Photo 5. This shows the crowd of the people and also the way they sells both traditional medicine (right
side) and modern medicine (left side).
24Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Shop Name: Eu Yan Sang
Date: 3rd February 2014
Time: 11.40AM to 12.20PM
Photo 6. This photo shows the main entrance of the shop of Eu Yan Sang.
Photo 7 . The chief of the shop was showing their shop details to us during the interview.
25Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Photo 8. Group photo with the employee of the shop.
26Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
APPENDIX 4: Minutes
Minutes 1 3rd January 10.00am-2.00pm Taylor's Lakeside Campus
MEETING CALLED
BY
Wong Voon Yin
TYPE OF MEETING Decision of shop and interview questions
NOTE TAKER Edwin Ho
ATTENDEES Wong Voon Yin, Nicholas Yap Wei Tyng, Edwin Ho, Chia Wee
Min
DISCUSSIONS Deciding the focused business of our report.
Confirmation of the shop for interview and the questions.
CONCLUSION 1. Decided the focused business which is Traditional Chinese
Medicine (TCM).
2. Founded a few shops at Petaling Street and SS15.
- Petaling Street - Keen Hing Enterprise, and Kien Fatt
Pharmacy.
- SS15 - Eu Yan Sang Sdn. Bhd.
3. Date of the Interview decided
- Petaling Street - 16th January 2014
- SS15 - 3rd February 2014
4. Each of us suggested interview questions and the best were
chosen and will be type out to print.
ACTION ITEM Interview Questions (printing)
Person Responsible : Wong Voon Yin
Deadline: 10th January 2014
27Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
Minutes 2 10th January 10.00am-2.00pm Taylor's Lakeside Campus
MEETING CALLED
BY
Wong Voon Yin
TYPE OF MEETING Preparation for the interview
NOTE TAKER Edwin Ho
ATTENDEES Wong Voon Yin, Nicholas Yap Wei Tyng, Edwin Ho, Chia Wee
Min
DISCUSSIONS Task distribution during the interview day.
CONCLUSION 1. Nicholas Yap will interview all the shops.
2. Wee Min will be note taker.
3. Voon Yin will do the video recording or audio recording.
4. Edwin Ho will be the photographer.
ACTION ITEM Video or Audio of interview
Person Responsible: Wong Voon Yin
Deadline: 4th February
Minutes 3 26th January 7pm Facebook Group Meeting28
Group Members: Wong Voon Yin, Chia Wee Min, Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
MEETING CALLED
BY
Wong Voon Yin
TYPE OF MEETING Job Distribution for Report
NOTE TAKER -
ATTENDEES Wong Voon Yin, Nicholas Yap Wei Tyng, Edwin Ho, Chia Wee
Min
DISCUSSIONS Task distribution for report.
1. Diving works equally to everyone.
CONCLUSION 1. Task are divided.
ACTION ITEM [VY- Voon Yin, WM- Wee Min]
(VY)*Presentation slides & report compilation
REPORT
(VY)*Artistic cover
(EDWIN)*Cover page
(EDWIN)*Table of contents
(NICHOLAS)*Key Summary
Description of the history of the trade/business
(EDWIN)
*Brief descriptions of the businesses
(EDWIN)-Keen Hing
(EDWIN)-Kien Fatt
(WM)-3rd business
*Comparative Analysis of the businesses' Competitive Traits
(WM)-Keen Hing
(WM)-Kien Fatt
29Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho
English 2 (ENGL0205) Project 2- Comparative Report FNBE April 2013
(NICHOLAS) -3rd business
(WM)*Recommendations
(NICHOLAS)*Bibliography & References
(VY)*Appendices
Deadline: 9th January
Minutes 4 6th February 10.00am-12.00pm Taylor's Lakeside Campus
MEETING CALLED
BY
Wong Voon Yin
TYPE OF MEETING Report Printing and Presentation Slides
NOTE TAKER -
ATTENDEES Wong Voon Yin, Nicholas Yap Wei Tyng, Edwin Ho, Chia Wee
Min
DISCUSSIONS Printing of the Report and Presentation slides
CONCLUSION 1. Nicholas Yap will be printing the report
2. Compilation of slides.
ACTION ITEM Printing report
Person responsible: Nicholas Yap
Deadline: 10th February
30Group Members: Wong Voon Yin, Chia Wee Min,
Yap Wei Tyng, and Edwin Ho