Date post: | 04-Apr-2016 |
Category: |
Documents |
Upload: | florent-chouzy |
View: | 224 times |
Download: | 4 times |
shelter
LE COLLECTIF SHELTER
SHELTER A BRAND BORN ON CROWDFUNDING PLATFORMS
Wood Sunglasses Made in Annecy
PressSeptember 2014
2 SHELTER | Press
CROWDFUNDING
Rooted in time, the Shelter brand was created in July 2013 following the resounding success won on the
crowdfunding platform KissKissBanBank. In 45 days, le collective raised more than 18000€ and 150 pre-or-ders for the manufacturing of pairs of sunglasses to
be delivered in two months. Challenge taken up !
KisskissBankbank
3 Press | SHELTER
GENESIS
Lulled by the rock and roll soundsfrom the 60’s and 70’s, the wooden sun-
glasses brandtakes its name from the famous Rolling Stones song« Gimme Shelter ».
Just like their unconventional idols, this collective of four childhood friends has gone
into the world of eyewear. Eager to undertake on their own terms, they created a brand combining style, expertise, local fabrication and social responsibility.
GENESIS OF A BRAND FROM ANNECY WITH DISCTINCTIVE ROCK-AND-ROLL SOUNDS.
4 SHELTER | Press
A COLLECTIVE OF COMPLEMENTARY SYNERGIES
Florentis the creative one, be-tween the sketches and the code lines, he is al-ways striving for some-thing new. Inspired, he shapes the graphic and aesthetic universe of Shelterbetween nature and modernity, design and sincerity.
Julien François Emelineone of the cabinetmak-ers of the group or “Mr the Exective director” whojokes about this ti-tle. Curiouswith an en-trepreneurial spirit, al-ways coming with more and more ideas, he likesto fuse all genres. His current challenge : developing new prod-ucts
His favourite tool of work : his cabinetmak-er ruler
the second cabinetmak-er is the wise spirit of the group.He likes to reflect on the brand’s strategic objectives. He organ-izes with great care the wood provisions which he classifies by variety and date, just like in a cellar full of vintage wines.
His favourite tool of work : his caliper
the only woman of the group brings up the feminine touch. From account management to business development, she enjoys to enlarge the visibilty of the brand and its universe among opticians and concept stores
Her favourite tool of work : Her Iphone
His favourite tool of work : his drone
5 Press | SHELTER
6 SHELTER | Press
A THOROUGH
FRENCH
MANUFACTURING
It is in their workshop, based in the city of An-
necy, they manufactured their sleek and timeless
first collection. Each frame is unisex (or gen-
derless) and made with a multilayer wooden struc-
ture the maximize the linkage between robust-ness, flexibility, lightness
and comfort.
7 Press | SHELTER
The citrus natural oils used to protect wood are eco-certified.
8 SHELTER | Press
COLLECTION SHELTER
The Shelter sunglasses are the fruit of an offbeat vi-sion of the eyewear world and are designed to arouse the curiosity of a community in search of authenticity
and tradition.Each frame is unique and has its own characteristic
associated.
9 Press | SHELTER
The Georges is the Shelter flagship style; a timeless
sleek frame that fits every face.
The Dean immerses us in the 50’s, in the retro world
of the famous actor, symbol and icon of an eternal
rebellious youth
10 SHELTER | Press
After launching the online website in February, the col-
lective started to can-vass a selective reseller network in April; each of them chosen for their independence and their passion for the profes-sion.
In 3 months, over 30 optical shops and concept-stores are al-
ready supporting the ini-tiative Shelter.
A SELECTIVE RESELLER NETWORK
The Shelter frames are provided with Carl ZEISS
Vision glasses, category 3, 100% UVA-UVB. Each pair is delivered in a fair-trade
Kysany linen case.
The Duke draws inspira-tion from the world of Yves
Saint-Laurent and hiscleverness to redefine the
codes
11 Press | SHELTER
Press Contact:
Showroom AddressAtelier Shelter:
6 zone artisanale d’aléry – 74960 CRAN GEVRIER
FRANCE
www.shelter-shoponline.com