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ELG30605 Intake March 2015
Lecturer : Mr. GopiGhantan Mylvaganam
Pastry Industry
Mr. Au Meng Kit Founder of Ming Xiang Tai
( Penang )
Mr. Alvin Loke Founder of Asian Siew Pao
( Seremban )
ASIAN SIEW PAOFounder : Mr. Alwin’s Wife
It started out as his wife’s hobby. The shop was opened in year1998.
HISTORICAL BACKGROUND
SIEW PAO( CHICKEN AND PORK FLAVOR )
EGG TART( FILLED WITH EGG CUSTARD AND BAKED)
MENU( COMES WITH VARIATION OF CHOICES)
SEREMBAN CAKEY SIEW PAO
COMPETITOR 1
ZVIEW OF THE SHOP
NEWS REPORT WRITTEN JOURNALIST
SEREMBAN EMPAYAR SIEW PAO
COMPETITOR 2
SIEW BAO TOWN CONSISTS SEA FOOD RESTAURANT
ESTIMATED PRODUCES THOUSAND SIEW PAO PER DAY
KEE MEI SIEW PAO
COMPETITOR 3
ACHIEVEMENT
• RECOGNITION TOP 3 FOR THREE CONSECUTIVE YEARS IN TRIPADVISOR APP
• CUSTOMER LOYALTY HAS MANY REGULAR CUSTOMERS THAT HAVE BEEN COMING FOR YEARS
RECOMMENDATION
PROVIDE SEATING OPEN BRANCHES
FIX AIRCONDITIONING REDUCE PRICING
USE DIFFERENT METHODS
MING XIANG TAIFOUNDER : AU MENG KIT
HISTORICAL BACKGROUND
HISTORICAL BACKGROUNDIS INSPIRED BY OWNER’S GRANDMOTHER WHO USED TO
SELL EGG TARTS ON HER TRISHAW. OPENED IN 2002
PASTRY AVAILABLE AT THE SHOP• SIEW PAO• EGG TART• PANDAN LOTUS PASTRY• SALTED EGG PASTRY• GLUTINOUS COCONUT PUFF• CRISPHY YAM PUFF
48 LAYERS EGG TART
SALTED EGG PASTRYSALTED EGG PASTRY
Six Prosperity Pastries
Salted Egg with Custard
Pidan with Coconut Jam
Chicken Floss with Lotus Paste Glutinous Rice with Coconut
Pineapple with Mango Cube Peanut with Peanut Butter Paste
OUR GROUP LEADER, THERESA TRIED TO MAKE THE EGG TART
OUR FRIEND LETTITIA WAS TRYING TO ADD THE COCONUT SANTAN AS A TOPPING
OUR GROUP LEADER AGAIN TO ADD THE EGG YORK ON THE PANDAN LOTUS PASTRY
COMPETITOR 1
Ghee Hiang
Tau Sar P'neah
COMPETITOR 2
Him Heang
ZEXAMPLES OF PASTRY PACKAGING
COMPETITOR 3
Leong Chee Kee
ACHIEVEMENT
• RECOGNITION MANY PEOPLE IN PENANG WILL KNOW ABOUT THEM
• PERSONAL SATISFACTION OWNER GETS TO PURSUE HIS PASSION AND EARN A LIVING IN HIS OWN WAY
RECOMMENDATION
RECOMMENDATION
• REDUCE PRICE OF THE PRODUCTS
• INCREASE PRODUCT VARIETY
CONCLUSION
CONCLUSION
BOTH OWNERS HAVE DIFFERENT PHILOSOPHIES IN RUNNING A BUSINESS, WHICH AFFECTS THE OUTCOMES OF BOTH BUSINESSES
GROUP MEMBERS
Theresa Thia Lettitia Lois
Ng Chuan Kai Teoh Zi Wei Tan Yan Jie
Tang Fu Hong Ng Ji Yan
END