+ All Categories
Home > Documents > Enhance and Enrich - Adding PIM to your Digital Commerce · InRiver PIM Enriched in InRiver PIM...

Enhance and Enrich - Adding PIM to your Digital Commerce · InRiver PIM Enriched in InRiver PIM...

Date post: 09-Feb-2019
Category:
Upload: trinhkiet
View: 219 times
Download: 0 times
Share this document with a friend
40
Enhance and Enrich - Adding PIM to your Digital Commerce Experiences Johan Liljeros – Avensia Johan Bostrom – inRiver David Bowen - Episerver
Transcript

Enhance and Enrich -

Adding PIM to your

Digital Commerce

Experiences

Johan Liljeros – Avensia

Johan Bostrom – inRiver

David Bowen - Episerver

This is inRiver

- Founded in 2007

- Headquartered in Malmo, Sweden

- U.S Operations in Chicago, IL

- Best of Breed PIM solution

- Partner focused software vendor

- Enterprise class .NET solution

- More than 450 certified inRiver experts

- Tight intergration to Episerver Commerce

| 3

SEARCH

EVALUATE

CONVERSION

- SEO

- Site navigation

- On site search

- Based on product content

- Categories/specs

- USP’s and Rich media

- Ratings / reviews

- Up-sell/Cross-sell

- Based on product content

- Check-out

- Payment/Invoice

- Order confirmation

- Delivery notification

- Review reminders etc.

1

2

3

| 4

Valuable

Correct

FindableDesirable

Consistent

Contextual

Relevant

| 5

* Source: Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)

2015: 54% ONLINE INFLUENCE

| 6

“Effective immediately,

we expect you to provide

high quality, web ready

content for all new items

created for sale in

Walmart Stores.”

“Remember, the quality

and completeness of

the data submitted is

the single, biggest

influence on your sales

growth and brand

loyalty.”

“This initiative will help us

expand customer facing

applications such as pick‐up‐today, gift registry,

wish list and in store

navigation.”

| 7

| 8

Purchasing/

Product Owner

Product

Marketing

Copy/Editors

Media

Management

Translations

SUPPLY ENRICHRELEASE

| 12

Mobile

Resellers/Distributors

Promotions

Print

Web

EPiServer Commerce

Marketplaces

Category

management

PLM SUPPLIERSERP

Product

marketing

Photographer

ENRICH

SUPPLY

PLAN & RELEASE

PUBLISH

PIM

PIM

PIM

PIM

| 17

1

About Avensia

• Founded 1998

• Approx. 100 e-commerce experts

• HQ in Sweden, operates in Scandinavia

• EPiServer reference site Quicksilver

• Avensia Storefront – Connecting Dynamics AX for Retail with

EPiServer on the global market via partners

• Avensia Consulting – Delivering e-Commerce solutions based on

EPiServer

Avensia “Best of breed” solution

Range of

ERP

ERP – InRiver

Connector

Epi – InRiver

Connector

InD

esig

n

Co

nn

ecto

r

Avensia “Best of breed” workflow

Basic assortment data

from ERP

Transferred to InRiver PIM

Enriched in InRiver PIM

Published to different

channels in InRiver PIM

Pushed/Fetchedby channels

Published in channels

• SKU number

• SKU name

• Basic attributes

• Images

• Movies

• Relations

• Translations

• Documents

• Categorization

• Text

• Attributes

• Via the connector

framework to different

systems such as EPiServer,

Adobe InDesign, Digital

signage, etc

Success factors in implementing true high-end e-commerce…

• Personalization

• Inspiration

• Traffic acquisition

• Conversion

• Channel awareness

This is all dependent on having the possibility to easy work

with all types of content in your solution!

BildBild

Variant/Color

E.g. ”Red”

Variant/Size

(SKU)

E.g. ”XL”

Product

E.g. Jacket

ImagesBildBildMovies

BildBildDocu-

ments

Kategori(er)Kategori(er)Categories

Kategori(er)Kategori(er)Campaigns

Kategori(er)Kategori(er)Publications

Ch

an

ne

lsThe ”basic” assortment model

Example – Coop Norway

• A Scandinavian hypermarket retailer with 1500 bm stores, 4300

employees, cooperative owned by 1,5 million members.

• A large organization with complex workflows covering multiple

departments, external agencies and a country wide network of stores in

9 different chains/concept.

• Challenge: Products, content and campaigns to 9 chains/concepts,

digital channel, print (campaign leaflets on weekly basis) and brick and

mortar stores.

• Everything integrated with SAP, InRiver PIM, EPiServer and a range of

other external sources.

BildBild

Variant/Color

E.g. ”Red”

Variant/Size

(SKU)

E.g. ”XL”

Product

E.g. Jacket

ImagesBildBildMovies

BildBildDocu-

ments

Kategori(er)Kategori(er)Categories

Kategori(er)Kategori(er)Campaigns

Kategori(er)Kategori(er)Publications

Ch

an

ne

lsThe ”basic” model

Example – Coop Norway - Campaigns

Basic SKU data

Graphics

Copy

Etc

External Agencies/

Systems

Campaign products

Campaign graphics

Campaign text

Campaign parameters

Campaign categories

Reusable blocks of content

Print

Complete

campaign content

POS

Promotion price calculation

Epi Platform

Commerce Architecture

Inventory

Pricing

Discounts

Customers Orders

InvoicesCampaigns

EPiServer Fully Managed Cloud Service

EPiServer Platform

Content Profile Catalog

Orgs

C

M

S

EPiServer Digital Experience

Se

rvic

e A

PI

Marketer Merchandiser

Commerce Manager

MA / CRM

DAM, Portal

PIM

Add-ons

Payment, Tax

Search / Merchandising

Analytics / Testing

Business SystemsContent

Catalog

Media

Invtory

Pricing

Order (Status)

Customer

Enhance & Enrich

• Catalogs

• Products

• Media

• Campaign content & ranges Epi

Consistent

Customer

Experience

Retail

Native App

Call Center

Digital

PIM • Catalog

Catalog Content

Enhance & Enrich

• Full catalog structure and

contents in Episerver

• All media imported / linked

• Relationships

• Market assortments

• Campaign Eligibility

Merchandizing Review

Enhance & Enrich

• Pricing Information

• Multiple markets

• Dated prices

• B2B volume levels

• Customer groups

Merchandizing Review

Enhance & Enrich

• Inventory Information

• Order quantities

• Weight and dimensions

• Inventory locations

• Multiple inventory types

Enhance & Enrich

Enhance & Enrich

Fall ’15 features

Questions?


Recommended