Enhance Your Diabetic Enhance Your Diabetic Brand Recall Brand Recall

NRich Software P LtdNRich Software P Ltd

In this presentationIn this presentation

• The market situation for OAD in IndiaThe market situation for OAD in India

• The fight for mind-share The fight for mind-share

• The available methods and limitationsThe available methods and limitations

• The SolutionThe Solution

Some statistics on Diabetes in Some statistics on Diabetes in IndiaIndia• 50.77 Million Indians with Diabetes Mellitus 50.77 Million Indians with Diabetes Mellitus

as of 2010as of 2010

• Another 39.47 Million Indians with Impaired Another 39.47 Million Indians with Impaired Glucose Tolerance (IGT) as of 2010Glucose Tolerance (IGT) as of 2010

(Data source: International Diabetes (Data source: International Diabetes Federation)Federation)

• Second largest Diabetic population in the Second largest Diabetic population in the World & Growing rapidlyWorld & Growing rapidly

The Oral Anti Diabetic field The Oral Anti Diabetic field in Indiain India

• Common Molecules : Metformin, Common Molecules : Metformin, Glimeperide, Glipizide, PioglitazoneGlimeperide, Glipizide, Pioglitazone

• More than 500 brands from more More than 500 brands from more than 100 companies with single or a than 100 companies with single or a combination of the moleculescombination of the molecules

• All of them are to be prescribed (Rx) All of them are to be prescribed (Rx) by Diabetologists, Physicians or GPs by Diabetologists, Physicians or GPs

The SituationThe Situation

• Many “me-too” brands clogging the Many “me-too” brands clogging the doctors’ mindsharedoctors’ mindshare

• Their market performance depend on Their market performance depend on the impression by these brands on the impression by these brands on the treating physiciansthe treating physicians

• Hardly any major differentiation Hardly any major differentiation makes it difficult for the doctors to makes it difficult for the doctors to remember themremember them

Is this situation familiar to Is this situation familiar to you?you?

Are your brands also affected Are your brands also affected by this?by this?

Do you want to capture the Do you want to capture the mindshare?mindshare?

Certainly! Even the most Certainly! Even the most powerful brands need to powerful brands need to

stay in the radar!!stay in the radar!!

The commonly available The commonly available options options

• Give brand recall aids like pens, Give brand recall aids like pens, calendars, table tops, key chains and calendars, table tops, key chains and the like as gifts to the doctorsthe like as gifts to the doctors

• Provide valuable information in the Provide valuable information in the form of newsletters and journalsform of newsletters and journals

• Give sophisticated gifts like flash Give sophisticated gifts like flash drives, blue tooth devices etc to drives, blue tooth devices etc to discerning doctorsdiscerning doctors

The limitations of these The limitations of these avenuesavenues• The physical gifts are not directly related The physical gifts are not directly related

to the profession and are market to the profession and are market commoditiescommodities

• When the doctor(s) get similar high value When the doctor(s) get similar high value gifts from multiple vendors, all the gifts from multiple vendors, all the brands lose out in the processbrands lose out in the process

• And as doctors have very little time And as doctors have very little time available, they are unable to take available, they are unable to take advantage of the knowledge-giftsadvantage of the knowledge-gifts

So, its back to square oneSo, its back to square one

Now what would excite a Now what would excite a doctor?doctor?

Something that wouldSomething that would

• Add value to his/her practice directlyAdd value to his/her practice directly

• Save time so that more patients can benefitSave time so that more patients can benefit

• Increase the loyalty factors amongst Increase the loyalty factors amongst patientspatients

• Add to the earnings through increased Add to the earnings through increased consultancy visits by patientsconsultancy visits by patients

• Help the patients by better & appropriate Help the patients by better & appropriate treatmenttreatment

In short, make their In short, make their practice more valuablepractice more valuable

Is there something that fits Is there something that fits the bill?the bill?

Yes and it is Yes and it is

DiaSof DiaSof

What is DiaSof?What is DiaSof?

A web-based software meant for A web-based software meant for DiabeticsDiabetics

so that they can stay so that they can stay

Healthier, Anywhere, AnytimeHealthier, Anywhere, Anytime

How does it deliver this How does it deliver this promise?promise?

The common issues amongst The common issues amongst Diabetics Diabetics • They do They do notnot take their tests and meet take their tests and meet

the doctor on time. the doctor on time.

• Their Their accessaccess to their medical records, to their medical records, even when maintained is even when maintained is limitedlimited

• They don’t remember their prescriptionThey don’t remember their prescription

• Their treatment is based on their last test Their treatment is based on their last test

• Statistics show that over 90% of Statistics show that over 90% of diabetics in India do not take their diabetics in India do not take their prescribed tests on timeprescribed tests on time

• Even those who do, do not consult Even those who do, do not consult with their doctor immediatelywith their doctor immediately

What is the impact?What is the impact?

• The lack of control or the low efficacy The lack of control or the low efficacy of the drugs may go unnoticed for a of the drugs may go unnoticed for a long timelong time

• The patients might develop The patients might develop complications of the eyes, kidneys, complications of the eyes, kidneys, feet & heartfeet & heart

Why do people miss Why do people miss tests?tests?

• Easy to forget especially when tests Easy to forget especially when tests are to be done every 3 months or soare to be done every 3 months or so

• Gets missed in the many daily tasks Gets missed in the many daily tasks

• Eat sweets & ice creams around the Eat sweets & ice creams around the time & do not want the tests to time & do not want the tests to show higher sugar levelsshow higher sugar levels

• There is no system to remindThere is no system to remind

The DiaSof AdvantageThe DiaSof Advantage

• Sends reminders a week earlier so Sends reminders a week earlier so that the users can schedule their that the users can schedule their tests around their trips & festivitiestests around their trips & festivities

• Alerts continue till the previous day Alerts continue till the previous day so that they can get their tests done so that they can get their tests done even at the last minuteeven at the last minute

• Alerts by email and sms so that Alerts by email and sms so that atleast one gets their attention and atleast one gets their attention and prompts them to actionprompts them to action

• Alerts contain the test names so that Alerts contain the test names so that they can do it anywhere in the they can do it anywhere in the country country

Are the Patients & their Are the Patients & their doctor concerned and doctor concerned and driven purely by the driven purely by the

results of the last test?results of the last test?

Unfortunately, yesUnfortunately, yes

• Most patients do not have even their Most patients do not have even their past results available in a file or a past results available in a file or a folder folder

• And even if they do, the doctors do And even if they do, the doctors do not have the time to analyze the past not have the time to analyze the past performance to take a considered performance to take a considered decisiondecision

The ImpactThe Impact

• The treatment is not holisticThe treatment is not holistic

• The patients tend to be “good” while The patients tend to be “good” while taking the tests forgetting that they taking the tests forgetting that they are not acting in their own interestsare not acting in their own interests

The DiaSof Graph The DiaSof Graph AdvantageAdvantage

• A picture is worth a thousand A picture is worth a thousand wordswords

• The doctor can now easily The doctor can now easily understand the control (or the lack understand the control (or the lack of it) on fasting, post prandial and of it) on fasting, post prandial and hba1c tests over timehba1c tests over time

The DiaSof Report AdvantageThe DiaSof Report Advantage

• A snapshot of the entire patient A snapshot of the entire patient history including BP, weight, history including BP, weight, medication, exercise, diet regimen medication, exercise, diet regimen along with the blood test resultsalong with the blood test results

• Invaluable both for both the doctor Invaluable both for both the doctor and the patient especially in and the patient especially in emergenciesemergencies

And do the patients And do the patients

• Always remember the details of the Always remember the details of the prescription like the full name of the prescription like the full name of the drug, the strength and the dosage?drug, the strength and the dosage?

Again the answer is NOAgain the answer is NO

The ImpactThe Impact

• Multiple visits to pharmacyMultiple visits to pharmacy

• Possible returns of drugs ordered Possible returns of drugs ordered wronglywrongly

• Stuck when the medicine runs out on Stuck when the medicine runs out on travel or tourstravel or tours

The DiaSof AdvantageThe DiaSof Advantage• Get the prescription on the mobileGet the prescription on the mobile

• The patients can simply sms it to The patients can simply sms it to their pharmacy & get it right every their pharmacy & get it right every time time

• They can now buy the correct They can now buy the correct medicines anywhere in Indiamedicines anywhere in India

What happens when What happens when patients travel?patients travel?

• They might have a medical emergency They might have a medical emergency

• The attending physician may not know The attending physician may not know their Diabetes conditiontheir Diabetes condition

• And it is not possible for patients to And it is not possible for patients to carry all their medical history & details carry all their medical history & details of their Diabetes tests everywhereof their Diabetes tests everywhere

The DiaSof AdvantageThe DiaSof Advantage

• It is now possible for patients to share It is now possible for patients to share details of their test results + Doctor details of their test results + Doctor Visits + medication + blood group + Visits + medication + blood group + allergic drugs if any, with the attending allergic drugs if any, with the attending physician physician anywhere in the worldanywhere in the world

• In a medical emergency, this can In a medical emergency, this can actually save their lifeactually save their life

And to do this, the patients need no And to do this, the patients need no PC.PC.

A mobile with internet can do the A mobile with internet can do the jobjob

At this juncture, you may At this juncture, you may wonderwonder

It is no doubt interesting It is no doubt interesting but but

What is the connection What is the connection with all these & the recall with all these & the recall of my brands amongst of my brands amongst

doctors? doctors?

Here’s howHere’s how

• The usage of DiaSof is through the The usage of DiaSof is through the payment of a very affordable annual payment of a very affordable annual subscriptionsubscription

• This annual subscription is available This annual subscription is available in the form of prepaid subscription in the form of prepaid subscription cards cards

How you can take How you can take advantage!advantage!• Give the co-branded DiaSof subscription Give the co-branded DiaSof subscription

cards to the doctors you meet.cards to the doctors you meet.• They would in turn give these cards to They would in turn give these cards to

some of their discerning patientssome of their discerning patients

(Actually, this is no different from your (Actually, this is no different from your existing practice of giving samples of existing practice of giving samples of your drugs to the doctors to be passed your drugs to the doctors to be passed on to their patients)on to their patients)

What will happen?What will happen?

The doctor benefits byThe doctor benefits by

• Giving the patient a tool to stay Healthier, Giving the patient a tool to stay Healthier, Anywhere Anytime without any charge to Anywhere Anytime without any charge to eithereither

• Getting better compliance in terms of tests Getting better compliance in terms of tests and visits and therefore more feesand visits and therefore more fees

• Spending less time per patient but giving Spending less time per patient but giving better care and treatment thanks to the better care and treatment thanks to the DiaSof reports and charts – More patients DiaSof reports and charts – More patients and more earningsand more earnings

• Attending to regular patients beyond the Attending to regular patients beyond the clinic timings by using the email links of clinic timings by using the email links of the reports and charts. Again, can give the reports and charts. Again, can give better service to patients who need the better service to patients who need the expertiseexpertise

• Bulk of the time is normally wasted in Bulk of the time is normally wasted in searching for information and this can searching for information and this can be totally saved by the DiaSof reports. be totally saved by the DiaSof reports. Better quality of life for the doctor Better quality of life for the doctor beyond his practicebeyond his practice

What has made all this What has made all this possible?possible?

DiaSof DiaSof

And who paid for this DiaSof And who paid for this DiaSof initiative?initiative?

Your Brand, of courseYour Brand, of course

The Impact The Impact

Higher brand recall, for your Higher brand recall, for your advantageadvantage

To know more,To know more,

Contact us today @ 0 Contact us today @ 0 9962229988 or 9962229988 or

care@nrichsoft.incare@nrichsoft.in

Thank you for your interest Thank you for your interest