Mainak Roy Deepak Ravishankar Enhancing Customer Experience A Case Study on Product Video Evolution
Transcript
1. Enhancing Customer ExperienceA Case Study on Product Video
EvolutionMainak RoyDeepak Ravishankar
2. Video Evolution
3. Road Ahead Essentials Build Brand for the Product SEO
Playlist Multi-Language support Trusted Links Build Trustworthy
Links Case Study Analysis Advancement Change in Approach
4. Call Log Analysis MarketingFeedbackListen to
yourAudienceAssessmentVideoEssentials
17. Audience RetentionAvg. industrystandard is 35-45%
18. Traffic SourcesGoogle, Bing, Yahoo, Baidu etcTraffic with
no referrals, for e.g. email footerSearch result from
YouTubeYouTube SuggestionViews from videos embedded on other
websites.
19. Year on Year
Analysis4500400035003000250020001500100050007060504030201002011-2012
2012-2013 2013-2014 2014-2015Avg. view duration in % Avg. views for
top videos