Enhancing engagement through

Setting the Stage for Public Trust

Seamless cohesion: Organizational Interest Council Political Interest Public Interest

Visualize goals & create common vision Develop, assess, assemble, & expedite

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Establish Trust, Emphasize Inclusiveness

Systematic Approach Internal education & self-

examination Communicating with Council Community outreach &

education

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How was this accomplished?

Prepared staff Prepared Council Built relationships Used professional

communicators Organizational alignment Created destination point

& public amenities

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“My responsibility is getting all my players playing for the name on the front of the jersey, not the one on the back.” – Source Unknown

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Communication Tools to Connect the Community

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80% of Internet users participate in community groups.

Groups like:

HOAs Boards and commissions Volunteer groups Block watches Their local government

- Pew Research Center’s Internet & American Life Project

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We become the news source!

Website set up in a news style

Featured ‘hot topics’ Examples:

Coyotes developmentsTohono O’odham Budget

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Day-to-day tools & communication

Glendaleaz.com VisitGlendale.com GlendalesGotGame.com

3 main websites

The sites average 300,000 visits a month.

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Citizen communication engagement Newsletter “The Connection”

Emailed Archived Printable Mailed

E-Bulletins (subscription emails) Neighborhood news Public safety info Employment Agendas, TV guides and regular updated material

Request for Service Compliments, complaints, FAQs Organized internal processing

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Broadcast communication: Media Center:

Live reporting location

Traditional TV: Glendale Channel 11 Council meetings Event programming News-style shows City service spotlights

Online: On-demand

video library Accessibility High-demand items

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Budget communication:

Forums: Public meetings Printed feedback forms Web Internal communication Media updates

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Web: Online feedback form & hotline (24/7) Q&A video FAQs Graphic charts Links to entire budget book Glossary of terms

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Communicating on hot topics

Coyotes Developments

• website• media • monitoring feedback

Tohono O’odham

• website• media• strategic partnerships

Transit Strike

• website• media• newsletters

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Social Media Elections Meetings Volunteer opportunities Board & Commission openings Block watch Traffic updates (Sports & Entertainment District) Severe weather (Monsoon)

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The numbers: Since 2006: 19 million visits

December 2010: 635,000 visits (Fiesta Bowl & BCS season)

YouTube videos: Watched 90,445 times

Flickr photos: Viewed 109,000 times

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Summary…

Same message, new delivery WE become the news source Electronic:

Way of life Instantaneous Transparent

Using as many communication tools as possible will connect and build trust

within your community, council & organization.

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