Enhancing your Online Presence:

How Social Media & Content Drive Business

to your Website

Social Media is…A Conversation

A new way of understanding our customers

Guided by consumersInteractiveEngagingHonest& Overwhelming at times

Over 845 million active users

--TechCrunchOver 500 million accounts

--AllTwitter

sees four billion video views every day

--TechCrunch

has 2,000 check-ins every minute

--Social Jumpstart

Over 150 million users

--Infographic Labs

What are the Benefits of Social Media?

-- Sharing / Receiving Information

-- Discovering your Target Market

-- Listening

-- Connecting

“Content is King” –Bill Gates

Written Content Newsletters & Blogs

Video Content Commercials & Video Instruction

Audio Content Podcasts & Webinars

Why do you need original content?

Your business has a voice • 57% of marketers acquired customers via blogging

The more you talk, the stronger your connection

Content boosts your social media presence

Original content improves Search Engine Optimization

• Companies that blog have 434% more indexed pages. And companies with more indexed pages generate far more leads from search. —Search Engine Journal