eni FIM Superbike World Championship GEICO Motorcycle U.S. Round

EVENT MARKETING OVERVIEW

PROMOTIONAL POSTERS

11X17

18X24

WEB BANNERS

160X600

300X250

728X90

320X50

PEPSI TRUCK BACKS

Runs June 9 – July 13

PRINT ADS

Arizona Driver – May/June Issue

Continental Tire Monterey Grand Prix powered by Mazda, Event Program May 2 - 4

Quail Motorcycle Gathering Event Program – May 17

Ultimate Motorcycling – May/June

2014 Ride Guide – Double Truck Ad. – June

SPONSOR - PRINT ADS / HOTEL ROOM KEY CARDS / PROMOTIONAL MAGNETS

Sport Rider – July 7 - 13

Road Racing World – July

GEICO Ad – Monterey Herald 7/6

Hotel Room Key Cards

28 Small Properties – 14,400 cards

SPONSOR - PRINT ADS / HOTEL ROOM KEY CARDS / PROMOTIONAL MAGNETS

RUSS BROWN MOTORCYCLE ATTORNEYS

Magnets

EVENT PROGRAM COVER AD:

Sticker:

T-SHIRTS

ON-LINE

Costco.com Site Banner

ON-LINE – PROMOTIONS

www.Jakewilson.com runs Promotion runs

6/13-6/23

AMAProRacing.com AMAProRacing.com Yamaha - Suzuki

AMAProRacing.com Harley Davidson

ON-LINE – PROMOTIONS

Yamaha Facebook

TISSOT VIP PROMOTION

TISSOT VIP PROMOTION

COSTCO CLAMSHELL

Front Back

COSTCO FLYER

Front Back

RUNS JUNE 9 – JULY 13

Bay Bridge LED Benecia Bridge LED

Berkeley LED San Francisco Outdoor

Coliseum LED San Mateo Bridge LED

OUT OF HOME BANNERS

OUT OF HOME BANNERS (CONT.)

RUNS JUNE 9 – JULY 13

Palo Alto LED

STREET BANNERS

Locations

Highway 68 (Entrance to track) Installs 5/19/14

City of Seaside (Highway 218) Installs 6/30/14

Old Monterey Business Triangles (Downtown Monterey) Installs 7/7/14

Old Monterey Business (Over the Street) Installs 7/7/14

EVENT TICKET

MEDIA RACE DOCUMENTS

PUBLIC RELATIONS GUIDE

Accreditation Map

Grandstand Map

PUBLIC RELATIONS GUIDE (CONT.)

Letterhead Operations Manual

PUBLIC RELATIONS GUIDE (CONT.)

Parking Map Press Kit

PUBLIC RELATIONS GUIDE (CONT.)

Press Review

Friday 11th July

Press Review

Friday 11th July

PUBLIC RELATIONS GUIDE (CONT.)

Press Review

Saturday 12th July

Press Review

Sunday 13th July

TRADESHOW BACKDROP

Hollister Rally July 4-6

Eni FIM Superbike World Championship GEICO Motorcycle U.S. Round - – Social Media Tent

KAWASAKI FAN PARTY & BIKE SHOW

Facebook Web Banner

Flyer

CORKSCREW E-NEWSLETTERHighlights

Date Description

1/29 SBK Banner – Second Placement

2/12 SBK/Team Hero EBR Story #2

Updated SBK Banner – Second Placement

Ducati Contest Story #3

3/12 AMA Announcement Story #2

4/9 SBK Banner – Second Placement

4/29 SBK Banner – Second Placement

5/21 World Superbike Update

6/4 World Superbike Update

SBK Super Fan Story #3

6/18 SBK Standings Story #4

Winner: Super Fan Story #6

7/2 SBK Soccer Festival Story #1

SBK Stunt Show Story #2

Fan Activities Story #3

Americans in SBK Story #4

History of SBK at MRLS Story #5

SBK Tune in Story #6

SOCIAL MEDIA ACTIVATION PLAN

Social Media Outlets:

Facebook

Thursday

Hot Wheels & High Heels – Photos

Friday

Kawasaki Press Conference

Saturday

Tune In Reminder

Sunday

Grid Shot

Overall Social Media:

Customized banner with hashtags and tags

3x3 Social media signage throughout facility

SOCIAL MEDIA ACTIVATION PLAN (CONT.)

Instagram

Monday

Event Set Up

Tuesday

Event Set Up

Wednesday

Event Set Up

Thursday

Hot Wheels & High Heels

Friday 

Kawasaki Press Conference Shot of the Day

Saturday

Shot of the Day

Sunday

Shot of the Day

SOCIAL MEDIA ACTIVATION PLAN (CONT.)

Twitter

Monday

Event Set Up

Tuesday

Event Set Up

Wednesday

Event Set up

Thursday

Hot Wheels & High Heels

Friday

Kawasaki Press Conference

Saturday

Tune In Reminder

Sunday

Race Action

SOCIAL MEDIA ACTIVATION PLAN (CONT.)

YouTube

Wednesday

Event Set Up

Thursday

Event Set Up

Friday

Vendor Profile(s)

Saturday

Vendor Profile(s)

Sunday

Vendor Profile(s)

SOCIAL MEDIA ACTIVATION PLAN (CONT.)

Hashtags/UserNames

#sbkusa#mazdaraceway

@MazdaRaceway@SBK_Official@AMAProSBK@vanceandhines@harleydavidson

RADIO

102.5FM KDON June 23 – July 1392.7FM KTOM June 23 – July 13101.1FM KION June 23 – July 13KKSF 910AM June 23 – July 13KOSF 103.7FM June 23 – July 1394.9FM KYLD June 23 – July 13RKSF iHeart Radio June 23 – July 13ROSF iHeart Radio June 23 – July 13RYLD iHeart Radio June 23 – July 13KCDU-FM June 23 – July 13KHIP-FM June 23 – July 13KPIG-FM June 23 – July 13WTMB-FM June 23 – July 1392.5FM KBRE June 23 – July 1397.9FM KIDD June 23 – July 13Live105FM June 23 – July 1399.7 KMVQ June 23 – July 13KFOX June 23 – July 1395.7 FM KGMZ June 23 – July 13KBAY-KERZ June 23 – July 13KNBR June 23 – July 13KSAN June 21 – July 11KSFO June 23 – July 13

Runs

TELEVISION

KOTR June 16 – July 13KAYU Spokane June 16 – July 13Sainte Television Group June 16 – July 13Eureka Television Group June 16 – July 13

Runs

ON-LINE

San Francisco DMA

Runs

SFGate.com June 16 – July 13SFWeekly.com June 16 – July 13KTVU.com June 16 – July 13ABCLocal.go.com June 16 – July 13SFChronicle.com June 16 – July 13NBCBayArea.com June 16 – July 13SanFrancisco.CBSLocal.com June 16 – July 13TechCrunch.com June 16 – July 13

ON-LINE (CONT.)

Runs

KGO.com June 23 – July 13KSFO.com June 23 – July 13KDON June 23 – July 13KTOM June 23 – July 13KION June 23 – July 13KYLD June 23 – July 13KKSF June 23 – July 13957thegame.com June 23 – July 13KFOX.com June 23 – July 13 Corkscrew Newsletter April 25 – July 131077thebone.com June 21 – July 11

leaderboard1077thebone.com July 1st, July 8th

Homepage TakeoverThe Ride Guide Online July 1stMotorcycle Superstore.com Placed by GeicoRoad Racing World.com Placed by GeicoNext Moto Champion.com Placed by GeicoBonnier magazine group websites Placed by Geico

ON-LINE (CONT.)

Retargeted Website Runs

Likes.com May 5 – July 13Real Solitaire Free for iPad – Android May 5 – July 13Adsenseformobileapps.com May 5 – July 13Usatoday.com May 5 – July 13 zillow.com May 5 – July 13Modamob.com May 5 – July 13Dailymotion.com May 5 – July 13Sfgate.com May 5 – July 13Blogspot.com May 5 – July 13Yelp.com May 5 – July 13Answers.com May 5 – July 13Phinmobile.com May 5 – July 13Eithusan.com May 5 – July 13Dailymail.co.uk/news May 5 – July 13Itunes.apple.com May 5 – July 13Weather.com May 5 – July 13Ebay.com May 5 – July 13Mg8.biz May 5 – July 13Match.com May 5 – July 13

ON-LINE (CONT.)

Motorcycle Websites Runs

Ducati.ms June 2 – July 13Gixxer.com June 2 – July 13R1-Forum.com June 2 – July 13600RR.net June 2 – July 13ZX-10R.net June 2 – July 13Triumph675.net June 2 – July 13 S1000Rforum.com June 2 – July 13 Motorcycle.com (Mobile) June 2 – July 13 Motorcycle.com June 2 – July 13

MEDIA EVENTS

Thursday, July 10

Hot Wheels and High Heels Location: Premier Pit Row Suites. Details: Professional business women from Monterey County will experience an educational insight into the eni FIM Superbike World Championship racing from the perspective of a professional rider, through a brief presentation, rider Q&A sessions and hands on experience. Time: 11:30 a.m. – 1:30 p.m.

MEDIA EVENTS (CONT.)

Friday, July 11

Kawasaki Press ConferenceLocation: Adjacent of Media CenterDetails: 30th Anniversary of Kawasaki NinjaTime: 12:00 p.m.

Superpole Press ConferenceLocation: Adjacent of Media CenterDetails: World Superbike Pole Position WinnersTime: 1:45 p.m. – 2:15 p.m.

AMA Pro Vance & Hines Harley-Davidson Press ConferenceLocation: Adjacent of Media CenterDetails: Race result Press ConferenceTime: 4:05 p.m.

Saturday, July 12

MEDIA EVENTS (CONT.)

Sunday, July 13

World Superbike Press ConferenceLocation: Adjacent to Media CenterDetails: Race 1 Press Conference Time: 12:15 p.m. – 12:45 p.m.

World Superbike Press ConferenceLocation: Adjacent to Media CenterDetails: World Superbike US Round ChampionsTime: 4:00 p.m. – 4:30 p.m.

AMA Pro SuperBike Press ConferenceLocation: Adjacent of Media CenterDetails: Results of AMA Pro Superbike RaceTime: 5:30 p.m. – 6:00 p.m.

EVENT ACTIVITIES

Friday, July 11

Land Rover ExperienceLocation: MarketplaceDetails: Take a test drive on the hill of the Land Rover Experience. This is one test drive you won’t get anywhere else.Time: 8:00 a.m. – 5:00 p.m.

Go-Kart TrackLocation: PaddockDetails: Here is your chance to race around a track with your friends and really prove who the best driver is. For 5 laps it cost $10.00 and for 12 laps it cost $20.00. Time: 10:00 a.m. – 4:00 p.m.

EVENT ACTIVITIES (CONT.)

Friday, July 11 (cont.)

Kawasaki Ninj 30th AnniversaryLocation: Track LapsDetails: Kawasaki will be doing a parade lap for the 30th anniversary of the Kawasaki Ninja. The bike was originally unveiled at Mazda Raceway Laguna Seca 30 years agoTime: 12:30 p.m. – 12:40 p.m.

Saturday, July 12

Land Rover ExperienceLocation: MarketplaceDetails: Take a test drive on the hill of the Land Rover Experience. This is one test drive you won’t get anywhere else.Time: 8:00 a.m. – 5:00 p.m.

EVENT ACTIVITIES (CONT.)

Saturday, July 12 (cont.)

Go-Kart TrackLocation: PaddockDetails: Here is your chance to race around a track with your friends and really prove who the best driver is. For 5 laps it cost $10.00 and for 12 laps it cost $20.00.Time: 10:00 a.m. – 4:00 p.m.

Experience Monterey presented by Yancey’s Fancy CheeseLocation: MarketplaceDetails: Enjoy complimentary samples from Yancey’s Fancy Cheese, chocolate samples from Lula’s, balsalmic vinegars and olive oils from Mediterraneo Imports, and wine tasting from Monterey County Wineries.Time: 11:00 p.m. – 5:00 p.m.

EVENT ACTIVITIES (CONT.)

Sunday, July 13

Land Rover ExperienceLocation: MarketplaceDetails: Take a test drive on the hill of the Land Rover Experience. This is one test drive you won’t get anywhere else.Time: 8:00 a.m. – 5:00 p.m.

Saturday, July 12 (cont.)

Kawasaki Fan Party & Bike ShowLocation: MarketplaceDetails: All Kawasaki bike owners are invited to enter their bikes for the best Race Replica Ninja, Custom Ninja, and Vintage Kawasaki motorcycle. Bike enthusiasts are invited to vote and enjoy themselves with music, movies, food and drinks.Time: 4:00 p.m. – 8:00 p.m. (Competition time: 4:00 p.m. – 7:00 p.m.)

EVENT ACTIVITIES (CONT.)

Sunday, July 13 (cont.)

Go-Kart TrackLocation: PaddockDetails: Here is your chance to race around a track with your friends and really prove who the best driver is. For 5 laps it cost $10.00 and for 12 laps it cost $20.00.Time: 10:00 a.m. – 4:00 p.m.

Pre-Race Entertainment – BD Entertainment DrummersLocation: Starting GridDetails: Pre-race entertainment performed by the BD Entertainment Drummers. They have previously performed for the San Francisco 49ers and NBA All-Star game. Time: 10:45 a.m.

National Anthem Singer: Jessica JohnsonLocation: Starting GridTime: 10:45 a.m.

EVENT ACTIVITIES (CONT.)

Sunday, July 13 (cont.)

Experience Monterey presented by Yancey’s Fancy CheeseLocation: MarketplaceDetails: Enjoy complimentary samples from Yancey’s Fancy Cheese, chocolate samples from Lula’s, balsalmic vinegars and olive oils from Mediterraneo Imports, and wine tasting from Monterey County Wineries.Time: 11:00 p.m. – 5:00 p.m.

AMA Autograph Sessions All ClassesLocation: Paddock – Team TransportersDetails: Meet and receive autographs from all the AMA riders and teams in the AMA paddock.Time: 12:00 p.m. – 12:45 p.m.

EVENT ACTIVITIES (CONT.)

Sunday, July 13 (cont.)

Track InvasionLocation: Pit Lane PaddockDetails: Join the World Superbike podium festivities! All spectators with a paddock pass are invited on track to congratulate the winners. Time: 12:45 p.m. – 1:00 p.m. and 3:45 pm – 4:00 p.m.

FIELD MARKETING EVENTS

Event: Good Old Days ParadeDate: April 5, 2014Location: Pacific GroveTime: 10 a.m. – 5 p.m.

Event: Toyota Grand Prix Long BeachDate: April 11-13, 2014Location: Long BeachTime: 8 a.m. – 6 p.m.

Event: All Chamber MixerDate: May 1, 2014Location: Mazda Raceway Laguna Seca, Red Bull Energy CenterTime: 5:30 p.m. – 7:30 p.m.

Event: Quail Motorcycle GatheringDate: May 17, 2014Location: The QuailTime: 10 a.m. – 3 p.m.

Event: Dianese MotoGP Viewing PartyDate: June 15, 2014Location: Dianese Store in San FranciscoTime: 12:00 p.m. – 3 p.m.

FIELD MARKETING EVENTS

Event: Dianese MotoGP Viewing PartyDate: June 28, 2014Location: Dianese Store in San FranciscoTime: 12:00 p.m. – 3:00 p.m.

Event: City of Monterey 4th of July ParadeDate: July 4, 2014Location: Downtown MontereyTime: 9 a.m.

Event: Hollister RallyDate: July 4-6, 2012Location: HollisterTime: 11 a.m. – 7 p.m.

Event: Sacramento Bike NightDate: July 9, 2014Location: SacramentoTime: 5 p.m. – 7 p.m.

MEDIA ALERTS

"Laguna Seca" +raceway on KION (CBS) - Monterey, CA07/11/2014 17:04:53

Central Coast News (News)... of enthusiasts in town to watch the world superbike championship at mazada raceway laguna seca. 29:34 these officers that are doing extra enforcement that's their primary goal is to make ... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA07/11/2014 17:20:59

Action News at 5 (News)... at 6....also at 6 tonight superbikes at laguna seca may chown was at the track today and shell have a report rom mazda raceway.. ... Mazda Raceway on KION (CBS) - Monterey, CA07/11/2014 18:05:25

Central Coast News (News)... year. and this weekend, it's just as hot a topic at mazda raceway laguna seca.2:43seeing your head rotating 360 without a body attached it was pretty cool tooa cool experience, but arthur carrizales says he ... Mazda Raceway on KSBW (NBC) - Monterey, CA07/11/2014 18:11:49

Action News at 6 (News)... championship series rolls into mazda raceway laguna seca tonight. this is the ninth stop in the series ... and the only u-s ... Mazda Raceway on KION (CBS) - Monterey, CA07/11/2014 23:14:55

Central Coast News (News)... valley - is showing off a new helmet this weekend at mazda raceway laguna seca-- during its superbike world championship. the "bell" motorcycle helmet is designed to custom-fit a rider's head. ...

Mazda Raceway on KSBW (NBC) - Monterey, CA07/11/2014 23:16:05

Action News at 11 (News)... championship series is here...at mazda raceway laguna seca. this is the ninth stop in the series ... and the only u-s appearance on the ...

MEDIA ALERTS (CONT.)

"Laguna Seca" +track on KSBW (NBC) - Monterey, CA07/12/2014 18:04:21

Action News at 6 (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. right now firefighters in shasta ... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA07/12/2014 23:00:26

Action News at 11 (News)... the superbike world championship: hits mazda raceway laguna seca. kicking off california rodeo salinas... more than a ... Mazda Raceway on KSBW (NBC) - Monterey, CA07/12/2014 23:02:15

Action News at 11 (News)... central coast this weekend. mazda raceway laguna seca hosted thousands of motorbike fans for the superbike world ... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA07/12/2014 23:03:39

Action News at 11 (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. dogs barking nats an update now to a ... Mazda Raceway on KION (CBS) - Monterey, CA07/12/2014 23:08:58

Central Coast News (News)... tracks! a national company will show off a new helmet this weekend at mazda raceway laguna seca. this weekend is the world superbike championship. the "bell" motorcycle helmet is ...

MEDIA ALERTS (CONT.)

Mazda Raceway on KSBW (NBC) - Monterey, CA07/13/2014 07:00:17

Action News Weekend Sunrise (News)... the superbike world championship: hits mazda raceway laguna seca. kicking off california rodeo salinas... more than a ... Mazda Raceway on KSBW (NBC) - Monterey, CA07/13/2014 07:03:23

Action News Weekend Sunrise (News)... central coast this weekend. mazda raceway laguna seca hosted thousands of motorbike fans for the superbike world ... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA07/13/2014 07:04:41

Action News Weekend Sunrise (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. #### an update now to a ... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA07/13/2014 08:00:51

Action News Weekend Sunrise (News)... the superbike world championship: hits mazda raceway laguna seca. kicking off california rodeo salinas... more than a ... Mazda Raceway on KSBW (NBC) - Monterey, CA07/13/2014 08:03:55

Action News Weekend Sunrise (News)... central coast this weekend. mazda raceway laguna seca hosted thousands of motorbike fans for the superbike world ... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA07/13/2014 08:05:17

Action News Weekend Sunrise (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. #### an update now to a ... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA07/13/2014 18:00:49

MEDIA ALERTS (CONT.)

Action News at 6 (News)... fifteen thousand people visiting mazda raceway laguna seca this weekend for the championship bike races. action news ... "Laguna Seca" +racing on KION (CBS) - Monterey, CA07/13/2014 23:00:40

Central Coast News (News)... bikers made their way to the world superbike championship at laguna seca this weekend, these motorcycle officers geared up for a full force crackdown on riders "we're really not going to tolerate ... Mazda Raceway on KSBW (NBC) - Monterey, CA07/13/2014 23:00:47

Action News at 11 (News)... fifteen thousand people visiting mazda raceway laguna seca this weekend for the championship bike races. action news ... "Laguna Seca" +track on KION (CBS) - Monterey, CA07/14/2014 05:12:37

Wake Up Central Coast (News)... bikers made their way to the world superbike championship at laguna seca this weekend, these motorcycle officers geared up for a full force crackdown on riders "we're really not going to tolerate ... Mazda Raceway on KSBW (NBC) - Monterey, CA07/14/2014 05:36:15

Action News @ 5:30AM (News)... fifteen thousand people packed mazda raceway laguna seca this weekend for the championship bike races. action news ... "Laguna Seca" +track on KION (CBS) - Monterey, CA07/14/2014 06:18:18

Wake Up Central Coast (News)... bikers made their way to the world superbike championship at laguna seca this weekend, these motorcycle officers geared up for a full force crackdown on riders "we're really not going ... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA07/14/2014 06:36:02

Action News Sunrise (News)... fifteen thousand people packed mazda raceway laguna seca this weekend for the championship bike races. action news ...