37
Innovating 4 Development, Rome, 25-26 January 2011 Álvaro de Oliveira 1 ENoLL in Brazil International Cooperation President of the European Network of Living Labs INNOVATING 4 DEVELOPMENT
| Date post: | 10-May-2015 |
| Category: |
Documents |
| Upload: | european-network-of-living-labs-enoll |
| View: | 915 times |
| Download: | 3 times |
Innovating 4 Development, Rome, 25-26 January 2011
Álvaro de Oliveira
1
ENoLL in Brazil International Cooperation
President of the European Network of Living Labs
INNOVATING 4 DEVELOPMENT
Innovating 4 Development, Rome, 25-26 January 2011
Overview
• Brazil an emerging economy
• European Network of Living Labs (ENoLL) • ENoLL Ac>vi>es in Brazil and Results • EU – Brazil Living Labs Collabora>on
• Emerging Living Labs in Brazil • Brazilian Network of Living Labs • EU – Brazil Coopera>on through
• Conclusions • Conclusions
2
Innovating 4 Development, Rome, 25-26 January 2011
Position of Brazil in the Global Market
Stable democracy Open economy Ambi>ous investments in infrastructures Impressive improvements in the educa>on system Intellectual Property protec>on Measures for social integra>on leading to a fair society First in the ranking for environment protec>on policies Stable currency. Low infla>on rate. Fiscal benefits High foreign investment Growth in 2010: 8,5% 4,3 million jobs created in the last four years Brazil lent 10 billion USD to IMF in 2010
3
Innovating 4 Development, Rome, 25-26 January 2011
Low Income Population decrease:
20 million
Employment increase: 11 million
Middle Class Increase: 32 million
Minimun Wage Raise:
60%
Total Population: 198 million
Brazil Socio-Economic Indicators
4
Innovating 4 Development, Rome, 25-26 January 2011
Image of Brazil in Europe
• Brazilian chronic economic crisis belong to the past • Brazilian economy never been so strong as in the present • Brazilian lent 10 billion USD to IMF for aiding countries in
economic trouble • Brazil is experience a strong trust climate • Recent decisions with global na>onal and global impact
complement the results of President “Lula” policies, turning Brazil into a more fair and just country.
5
High self-esteem of the Brazilian citizens for their country and belief in the success of its social and economic project, in a global environment of a new order in which Brazil plays a leading role.
Innovating 4 Development, Rome, 25-26 January 2011
EU - Brazil Cooperation Framework
• Brazil is a Strategic Partner of the EU • Brazil and European cultures have common origins. Diaspora effects on European roots communi>es.
• Brazil is one of the fastest growing economies. Huge market opportuni>es.
• Brazil is driving the socio-‐economic growth by strong poli>cal support to Innova>on.
6
Innovating 4 Development, Rome, 25-26 January 2011
EU - Brazil RDI Cooperation
7
Collabora>on Aatude: • Social innova>on as a driver of economic development Entrepneurship.
• Crea>vity, collabora>on, open innova>on, emo>onal aatude and experimenta>on are intrinsic to Brazilian culture.
• Enormous Brazilian self-‐esteem for their country and strong belief in the new social-‐economic environment in the context of a new interna>onal order where Brazil is carving a leading role.
Coopera>on Framework • RDI Framework Agreement signed in 2006
• Energy Agreement signed in July 2007
• Biofuels Joint Programme started in 2009
• ICT Joint Programme planned to start in 2010 Brazil
EU
Innovating 4 Development, Rome, 25-26 January 2011
Brazilian Open Innovation Culture
8
Brazilian Culture Living Labs Values
Criativity. Entrepreneurship. Support for novelty and differentiation.
Experimentation. New business models.
Emotional attitude. Engagement. Performance leverage. Productivity.
Open Society. Network development. Value creation.
Collaboration. Solidarity. Social Networks.
Achieving together. Co-creation satisfaction.
Strong open source eGovernment.
Open service creation leverage.
Innovating 4 Development, Rome, 25-26 January 2011
Top Down Methodology to Increase EU-Brazil Cooperation in the Innovation Domain
• Documents of strategy to the DG Info of the European Commission demonstra>ng the strategic role of Brazil as a partner for the EU.
• Scien>fic publica>ons and conference presenta>ons, namely at the Innova>on Conference in 2008 and 2009 organised by CKIR in Helsinki.
• Discussion panels in conferences (e-‐Challenges, ICE, European Commission events, etc.) dedicated to present and discuss the EU-‐Brazil coopera>on in the domain of innova>on focused in Living Labs.
• Promote awareness and mo>vate Brazilian State governments to the Living Labs methodology.
• Promote awareness and mo>vate Brazilian Federal Government to the Living Labs methodology.
• Steering Commihee of the European Commission for the scien>fic and technological coopera>on nego>a>on.
• Prepara>on of the EU-‐Brazil Conference for the Innova>on and Living Labs.
9
Innovating 4 Development, Rome, 25-26 January 2011
Bottom Up Methodology to Create and Operationalise Living Labs in Brazil
• Informa>on dissemina>on and awareness. Fostering the interest to the ENoLL Community membership
• Dissemina>on Workshops in several Brazilian ci>es. • Workshops to support the defini>on of the Living Lab
concept: partnership crea>on, strategic objec>ves, Federal and State policies opportuni>es, etc.
• Mentoring aiming at the prepara>on of the Living Lab eco-‐systems. Workshoips, thema>c and ins>tu>onal mee>ngs
• Mee>ngs with the main stakeholders at academic, research, enterprise, federal and state governments, municipali>es, associa>ons and NGO’s, etc.
10
Innovating 4 Development, Rome, 25-26 January 2011
ENoLL Activities in Brazil
11
EU-‐Brazil LLs Conference, Campinas, SP, October 2010 (t.b.c.)
Digital Niterói, Niteroi, Rio de Janeiro, RJ, December 2008
Brazilian Living Labs: 1. LL awareness, Brazilian LL
par>cipants on European Events (EU Lyon 08, Helsinki 08, EU Portugal 07, EU Slovenia 08, Brussels 08, etc)
2. Brazilian Living Labs and ENoLL
3. Emerging Living Labs
4. Brazilian Living Labs Network
Federal Government Mee>ngs on Living Labs, Brasília, November 9th 2009
Workshop on Living Labs, Manaus, July 2008
Workshop on Innova>on and Living Labs, Manaus, September 2009
Workshop on Innova>on and Living Labs, Manaus, October 2008
Living Labs Energy Efficiency, Escelsa, Vitória, ES, December 2009
Espirito Santo Living Lab Workshop, Vitoria, ES, July 31th 2009
Espirito Santo Living Lab Workshop, Vitoria, ES, June 2009
Living Labs Workshop -‐ UFES, Vitória, ES, December 2009
Living Labs Workshop, Espírito Santo, ES, September 28th 2009.
Federal Government and EU Commission Workshop on Living Labs, Brasília, September 2008
Innova>on and Living Labs Workshop, São Paulo, SP September 2008
Smart Ci>es, São Paulo, SP, December 2009
Living Labs for Interna>onal Coopera>on. FIAM, Manaus, November 26th 2009
Living Labs Workshop, Belém, Pará, 30/Nov/2009
Workshop LLs, Vitoria, ES, April 24th 2009
Interna>onal Forum for Technology and Innova>on, Vitoria, ES, November 2008
Energy Living Labs Workshop, EDP Inovação, São Paulo, SP, December 2009
Innovating 4 Development, Rome, 25-26 January 2011
ENoLL in Brazil - Results
12
3rd Call Amazon Living Lab -‐ Fundação Feitosa (Manaus, Amazonas) Espirito Santo Cidadania Digital (Vitoria, Espirito Santo) Living Lab INdT -‐ Well Being and Wealth Care LL (Manaus, Amazonas) Inova Unicamp Innova>on Agency Living Lab (Campinas, São Paulo)
4th Call Amazonas Living Lab (Manaus, Amazonas)
BBILL (Belo Horizonte, Minas Gerais)
EDP/Brasil Living Lab (São Paulo, São Paulo)
Group Inter-‐Ac>on Living Lab (Manaus, Amazonas)
Habitat Living Lab (Vitoria, Espirito Santo) Rio Living Lab (Rio de Janeiro, Rio de Janeiro)
Innovating 4 Development, Rome, 25-26 January 2011
European Network of Living Labs (ENoLL)
13
Innovating 4 Development, Rome, 25-26 January 2011
Brazilian Network of Living Labs
14
• Sustainable Energy and Energy Efficiency • Environment Technologies. Sustainability • Biotechnology. Biodiversity • Enviroment Technologies • Natural Products Tradi>onal Prac>ces • Social Innova>on. Inclusion
Innovating 4 Development, Rome, 25-26 January 2011
Advantages of Living Labs for Brazil
• Co-‐crea>on adjusted to the market needs • Na>onal and Interna>onal Partnerships • Easier access to New Technologies and Best Prac>ces
• Access to New Markets
15
More Efficient Innovation System
Innovating 4 Development, Rome, 25-26 January 2011
Rio de Janeiro Living Lab
16
Innovating 4 Development, Rome, 25-26 January 2011
Amazonia Living Lab
17
Innovating 4 Development, Rome, 25-26 January 2011
Digital Citizenship (Cidadania Living Lab)
18
Innovating 4 Development, Rome, 25-26 January 2011
Emerging Living Labs in Brazil (Services Domain)
• Well Being and Health
• Social Innova>on • Technology Enhanced Learning
• Crea>ve industries • Digital Inclusion
• E-‐Commerce. E-‐Business
• Personal Safety and Property Protec>on • Thema>c Tourism (e.g.: Eco -‐Tourism)
• Communica>ons Convergence Platorm Services • Souware and Related Services
19
Innovating 4 Development, Rome, 25-26 January 2011
Emerging Living Labs in Brazil (Technological Domain)
• Energy .Oil supply chain
• Renewable Energies. Energy Efficiency. Smart Grid • Future Internet. Internet of Things
• Materials Technologies. Nanotechnologies. • Biotechnologies. Gene>cs
• Automo>ve industry
• Civil aircrau industry • Environment Technologies. Biodiversity
• Agrifood. Natural Products. Tradi>onal Prac>ces
20
Innovating 4 Development, Rome, 25-26 January 2011
Europe – Brazil Living Labs Collaboration (APOLLON Project)
21
ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other
equipments and services) and adding value by technology transfer from Amsterdam.
Innovating 4 Development, Rome, 25-26 January 2011
Europe – Brazil Energy Living Labs Collaboration
22
ENoLL has stimulated an Energy Efficiency Living Lab led by ISA in Portugal and partnerships have been negotiated with the Energy Efficiency Living Labs of Vitória and the EDP Inovação Living Lab
in São Paulo.
Innovating 4 Development, Rome, 25-26 January 2011
EU - Brazil Energy Living Labs Collaboration
23
Innovating 4 Development, Rome, 25-26 January 2011
Funding for Living Labs
• ICT Programme – ICT Technologies Research, Methodologies and Processes.
• CIP Programme – Technologies Applica>on . Pilot Projects.
• PCP Programme (Pre-‐Commercial Procurement of Innova>on) – New Funding Instrument (2010).
• Europe – Brazil Joint Calls (2010-‐11)
24
Innovating 4 Development, Rome, 25-26 January 2011
Europe – Brazil Joint Calls (ICT)
• Microelectronics (Embedded systems) • Future Internet. Internet of Things • Experimenta>on Environments
• Test Beds. • Living Labs
• FP7 ICT Work Programme 2011-‐12 • eInfrastructure (Coopera>on within GEANT)
25
Innovating 4 Development, Rome, 25-26 January 2011
Conclusions
26
• Brazil culture can enable the co-‐crea>ve innova>on environment of Living Labs.
• The Brazilian Network of Living Labs has reached a cri>cal mass of 10 Living Labs, the largest outside Europe. At least another 10 are emerging for the next call.
• Brazil is a natural and strategic partner of EU for historical, social, economical and technological reasons.
• Creativity, experimentation, emotion, social innovation, happiness and well being are intrinsic to the Brazilian culture and also drive the Living Labs user-driven innovation. • Living Labs methodologies and ENoLL provide a powerful opportunity to accelerate the Innovation Strategy in Brazil and reinforce new bridges of collaboration with Europe. That’s part of our mission.
Innovating 4 Development, Rome, 25-26 January 2011
Thank You
Álvaro de Oliveira [email protected]
Phone: +351 21 486 67 84 Mobile: +351 91 666 66 66
Skype: alvaroduarteoliveira Address: Alfamicro Alameda da Guia, 192-‐A 2750-‐368 Cascais PORTUGAL
27
Innovating 4 Development, Rome, 25-26 January 2011
What is a Living Lab?
• A Living Lab is a user-‐driven open innova>on eco-‐system.
• Real living environment, where the user (ci>zen, resident, worker, student, visitor, customer) lives, works, studies, plays and entertains. In this real environment the user co-‐creates, experiments and tests new ideas, products and services.
• In the tradi>onal research environment scien>sts and researchers are engaged in the development of new technologies, products and services to meet perceived market needs which many >mes don’t materialize or are not met by technology pushed solu>ons.
28
Innovating 4 Development, Rome, 25-26 January 2011
Living Labs Eco-system
29
Living Lab
Enterprises
Local, Regional and Na>onal Government
Univeris>es and Research Ins>tutes
Funding and Financing
RDI Stakeholders Facilita>on User Communi>es
Innovating 4 Development, Rome, 25-26 January 2011
User Communities in Living Labs
30
Comunidade Virtual
Comunidade de Usuários User Communi>es
Innovating 4 Development, Rome, 25-26 January 2011
Driving changing factors of Living Labs
• Internet is at the heart of the open co-‐crea>on
• Platorms and open connec>vity are key facilitators • Living Labs are ci>zen/user oriented environments,
promo>ng innova>on and pioneering new markets
• Open innova>on is the soul of compe>>veness (Social networks, open source)
• Emergence of new services • Ecological sustainability
awareness enabling consumer
behaviour transforma>on
31
Innovating 4 Development, Rome, 25-26 January 2011
Advantages of Living Labs
Stronger collaboraXon between public authori>es, research centers, businesses and user communi>es
Flexible and adapXve design process rooted in real-‐life experience with increased chances of succeeding with new products. Shorter lead >me from concept to market
AcceleraXon of innovaXon. Increased produc>vity of the RDI ac>vi>es. Includes the wider socio-‐economic and socio-‐insXtuXonal factors, enablers of sustainable development
Not only the “immediate” or direct factors, rela>onships, func>onali>es or impacts of the “object” under LL-‐experimental RDI, but indirect impacts, externali>es and poten>al side effects.
Facilita>on of the development of human capital
32
Innovating 4 Development, Rome, 25-26 January 2011
ENoLL Work Groups
33
ENoLL Strategy and Operation Work Group
ENoLL Policy Coordination Work Group
Future Internet, Living Labs and
Social Innovation Convergence Work
Group
Foreign Affairs Ambassadors
Thematic Domains Living Labs Work Group
Health Health Care (e- Prevention)
Wellbeing Energy. Environment
Media. Creativity Regions Rural and Territories
Living Labs SMEs, Entrepreneurship and
Manufacturing Social Inclusion
Mobility
Innovating 4 Development, Rome, 25-26 January 2011
ENoLL Foreign Affairs Ambassadors
34
Foreign Affairs Ambassadors Amsterdam (Africa-‐ Daan Velthauz) Helsinki (Asia-‐ Jarmo Eskelinen)
Lisbon (North and South America-‐ Álvaro Oliveira) Ljubljana (Central and Eastern Europe,
Euro-‐Med -‐ Joze Gricar)
Innovating 4 Development, Rome, 25-26 January 2011
Brazil Socio-Economic Indicators
0 500
1000 1500 2000
1988 1998 2008
GDP (Billion USD)
15%
25%
35%
1988 1998 2008
External Debt (% of GDP)
0 50
100 150 200
1988 1998 2008
Exports (Billion USD)
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
1988 2002 2006 2010
Annual Income Per Capita (USD)
35
Innovating 4 Development, Rome, 25-26 January 2011
Brazil Partnerships
• R&D costs can be compe>>ve with India and China because produc>vity is higher.Policies encourage local added value from innova>on.
• Best prac>ce partnerships involve local exper>se (ICT Energy, biothecnologies, etc.)
• Open nego>a>on process. Reliable partnerships.
36
Innovating 4 Development, Rome, 25-26 January 2011
Conclusions (1/2)
37
• Living Labs are a pillar of the European Innova>on System. The Policy is supported by the European Commission and EU Presidencies and is in line with the Europe 2020 Strategy and the Europe Digital Agenda.
• Evolu>on and social changes. Sustainable Urban Well Being trends are emerging driven by the direct par>cipa>ons of the ci>ziens and applica>ons of Future Intenet Technologies (Smart CiXes).
• Regions and territories are increasingly becoming dynamic Living Enviroments requiring the capacity to develop enable and adapt to fast technological, societal and cultural changes. Living Lab collabora>on methodologies can be the answer to adress these challenges in the context of Smart Regions.
