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2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Profitably acquire and retain on-the-go local customers using innovative and practical mobile & digital solutions
Consumers are mobile. How will you reach, engage, & retain them?
Mobile AdvertisingMobile, Social & Digital CommerceSocial Marketing & Engagement
Loyalty & RewardsScheduling & Appointment ManagementMobile & Digital Presence Management
Agency partner in providing mobile & digital customer acquisition, engagement, and retention solutions to their advertiser clients
Services for national/regional brands with local stores or local businesses:◦ Customer Acquisition
Geo-location and targeted mobile advertising Mobile & digital commerce
◦ Customer Engagement Social media – acquire likes, followers, checkin’s Conversations – reviews and feedback Continuous interactions – mobile, text & email
◦ Customer Retention Loyalty & rewards Scheduling & appointment management
Uses targeted mobile media & digital solutions to increase sales and profitability of physical stores:◦ Experts in targeted & performance mobile media and driving secondary actions
that are measurable Leverage and partner with best-in-class companies to provide results
oriented and integrated CRM solutions
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Executive Summary
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
The Company
Mobile customer acquisition & retention solutions company
Drive sales and customer retention at the local store level via mobile media & digital solutions
Mobile media reach via ad networks and applications~ 105 million uniques per month~ 6 billion impressions per month100% location and 100% smartphone or GPS enabled
tablets Mobile consumer actions and solutions – call, drive-
to, schedule, join loyalty program, social media share, redeem or buy
Founded by 20 year mobile/tech industry veteran
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
About Enov8 Mobile
Your agency’s mobile and digital solutions partnerMobile ecosystem and technology expertsLongstanding direct relationships with leading
mobile advertising networks and mobile application publishers - better pricing, placement, and access
Unearthing, screening, and market testing new, innovative mobile & digital companies and ideas that are market ready
Providing your agency with mobile domain knowledge depth
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Value Proposition - Agency
Drive secondary actions by consumers that lead to customer acquisition and increased sales performance for local stores via mobile media and devices
Increase customer engagement and retention through innovative mobile & digital solutions that are integrated to support CRM objectives
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Value Proposition - Advertiser
Shared commissions on media purchases Commission or discount on monthly
recurring digital solutions revenues Discounted rates (based on
referral/business volume) for professional services for mobile campaigns and digital solutions
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Business Model with Agencies
Acquire Customers Reach on-the-go consumers near you
◦ Qualified leads◦ With intent to buy now
Mobile & digital presence◦ Get listed & found
Engage Customers Promote via social media
◦ Encourage consumers to share, review, discuss, and recommend
Retain Customers Manage loyalty and rewards or scheduling &
appointment management programs◦ Keep customers coming back
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
What We Do
Customer Acquisition◦ Advertising - paid media, influence at point of decision
Qualified buyers near your business ready to buy◦ Demand Generation/Deals - prepaid sales, no upfront cost
Sell unsold/hard to sell inventory, increase sales during off peak seasons, days & times
◦ Discovery Manage, synchronize, & optimize your business listings across top 35+ sites
Customer Retention◦ Loyalty and Rewards – incentivize and reward repeat visits, improve
ROI◦ Scheduling & Appointment Management – reduce no shows, up sell
Customer Engagement◦ Social/Viral interactions – amplify your brand exposure◦ Continuous interactions – mobile/text & email
Easy, Effective, Efficient◦ Automated – set it up and let it run◦ Self service or outsourced as a client/professional service◦ Synergy – services are complementary & integrated to deliver results
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
How Advertisers Benefit
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Products & Services
Mobile Marketing◦ Sales promotions◦ Product awareness campaigns◦ Social marketing
Mobile and e-Commerce Loyalty & Rewards
◦ Engagement strategies through mobile devices, email, and social media
Scheduling & Appointments
Mobile & Digital Presence◦ Management & optimization
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
By Providing...
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Customer Acquisition
Location & relevance through mobile search & display Leading mobile location based ad networks Mobile location based applications & publishers
Pinpoint Targeting Location “Near your store” – DMA, Zip code, Lat/Long PLUS
Relevance Category – restaurant, lawyer, doctor, car/automobile, etc. Keyword – Chinese/Italian, injury lawyer, pediatrician Competition – BMW, Lexus, Mercedes Day Part – breakfast, lunch, dinner Weather – conditions (rain, snow, sunny), temperature, humidity, pollen count & forecasts
Results in secondary actions that lead to sales Generate calls Drive/walk to your store Schedule a test drive or an appointment Join your loyalty and rewards program Like/share your brand or offer, review, or checkin via social media Redeem an offer or coupon Buy a deal
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Sales & Call to Action Solutions
Location◦ DMA, zip-code,
lat/long Intent
◦ Category, keyword, competitor
Behavior◦ Time of day,
weather, device Reach
◦ ~ 105 million
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Mobile Marketing – Pinpoint Targeting
Search & Display Targeting
◦ Geo-location◦ Keyword
Behavior◦ Time of day
Clicks on, banners, to call and to maps, ranged from 4x-15x industry standards
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Mobile Marketing – Example
Delivered relevance-targeted offer based on customer location and search preference
CTR and Click-to-call rates 10X industry standard
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Some Campaign Results
Premium Brands
Click-Through Rates CTRs
Click-to-Call Rate
Quick-Serve Restaurant - “QSR”
2.38% 15.42%
Luxury Automotive
1.79% 6.46%
Travel 3.19% 12.57%
Retail 1.97% 7.36%
Demand Generation◦ Guaranteed sales/revenue
High ROI & Low Risk◦ No upfront cost
Awareness or trial of new products & services
Targeted◦ New or weak markets, or
off peak demand Reach
◦ ~100 million (mobile & desktop)
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Commerce & Deals
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Customer Retention
Business branded program SaaS – no upfront investment 100% automated, card-less – no paper Launches in minutes – easy to setup Email, text, or QR code scan enrolls user -
self serve = no EE involvement Customer profile – valuable demo data
◦ Email, phone #, birthday, anniversary, location Rewards – flexible engagement
methods◦ Sign-up, visit, b-day, anniversary, referrals,
monthly/weekly Feedback on visits – customer
satisfaction or dissatisfaction Analytics & daily reporting – how is my
business doing? Standalone or complementary program –
low risk to try
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Loyalty & Rewards
Online appointment scheduling – user self serve
Software as a service – no upfront investment
Easily integrates into your website, mobile site, offers, directory listings, and advertising - increase your fill rate
Robust tools for schedule management, client management, email marketing, and more – saves you valuable time
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Scheduling & Appointments
Business◦ Saves valuable time◦ Reduces no shows
thru auto reminders◦ Increases ROI on
deals thru up sell ◦ Funnel deal/lower
margin customers to slower days/times
Customers◦ Avoid phone tag◦ 24/7 convenience◦ Find appt that best
fits their schedule◦ Email & SMS
reminders
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Scheduling Benefits
Convert your Free Wi-Fi into a social marketing program◦ Your message is posted on users walls and in
their streams◦ 125x – 235x message amplification per
visitor Engage & get more Facebook “Likes” &
Twitter “Followers” Get demographic data & know the social
impact of your customers Secure & centrally managed Wi-Fi 24/7 monitoring via NOC Easy to set up & manage Dashboard reports and analytics
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Social Router
Get found & listed on the top local, search, & mobile sites & applications◦ Synchronize and enhance your
business listings Auto-update Add photos, videos, promotions
◦ Improves discovery Category Keywords
◦ Dynamic listings and offers◦ Reach 150+ million uniques per
month2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights
reserved
Mobile & Digital Presence
Professional Services◦ Mobile strategy planning &
development◦ Mobile campaign development◦ Mobile creative for campaigns◦ Mobile web landing page design &
development◦ Mobile device/media market research◦ Mobile & social media audits◦ Hardware setup, installation and
remote management
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Professional Services
Agency partner for your clients with local stores who seek:◦ Customer acquisition, engagement, and retention solutions via
targeted and performance mobile media marketing, deals, social marketing, or loyalty and rewards programs
Envo8 Mobile can create or tactically implement integrated mobile media campaigns and solutions that will drive customers into your client’s local store and keep them coming back◦ Mobile media campaigns◦ Mobile & digital commerce◦ Digital loyalty & rewards◦ Digital scheduling & appointment management◦ Mobile & digital presence
Meeting to discuss partnership/collaboration Pick a test/trial client?
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Summary & Next Steps
Damon MillerCEO / [email protected]+1 415-200-6955www.enov8mobile.com
2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
Thank You