There’s a term called the mental movie. It usually begins with the client’s very first contact to your business
through email, visiting your website or even calling you through phone. A client’s mental movie is basically
pictures that are forming inside their heads that usually are coming from their expectations. The words they hear from your salesmen, the voice they hear from the phone and the stuff they see on your website as well as other forms of marketing pieces. With the style of marketing you have, you’re actually starting to help in creating a
mental movie before they even meet you or step in front of your door. That’s the wonder of enriching client
experience through online training program.
Your main goal upon every contact of your client is to help them in creating a very
satisfactory mental picture. It should come in accordance with actual client experience. The moment you have created this mental picture
in their mind, you should do everything you can to support it and then in the long run, reach
more than what they’re expecting. In the mind of your client, they are like reading different
scripts, you will act as the director here and you are to perform the scripts that your clients are
reading for perfection.
Have you read some books and then later they have made it into a movie? More often, you feel disappointed
because the movie you watched didn’t fit what you have imagined it to be. It happens most of the time.
What’s being perceived by the mind simply couldn’t be fathomed by human works. Sometimes, no matter how you try to make things right, some clients won’t just be satisfied and this shouldn’t affect you especially if more
clients are happy with what you do as compared to those who aren’t. People who are discontented with your works no matter how hard you try aren’t your
target market. Don’t rely too much on pleasing these people since they aren’t worth your time and effort.
Enriching client experience through creative ideas and meeting their expectations will make them stay and will come back for more. There are lots of ways on
how you can handle this and one is through an online training program. There are also some private firms that offer such activities. The bottom line is that as a business owner, it’s important to do everything you can to make your clients feel at home and attracted
regardless of what you are offering. From simple store to huge deals, it should be your role to create ideas to make them feel comfortable and at ease. Great client experience will lead to a more fruitful future later on.