Enriching the Aviation Week Intelligence Network

October 19, 2010

Mike LavittDirector, Editorial & Online Production

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How Aviation Week Used To Present Its Brands

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AWIN: Paid Premium Content In 2010

• Brands are still important

• Market-focused Channels are vital

• The real value is how we integrate and link content

• Helping our customers find the information they need

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Content Agility & Digital Transformation

Text Mining is one of the core technologies in Aviation Week’s digital transformation strategy

Content enrichment is used to enhance content agility across McGraw-Hill’s Information & Media segment

• Reducing manual tagging and categorization

• Increasing efficiency and consistency

• Linking domain specific content

• Mining semi-structured and un-structured content

• Increasing website stickiness and customer retention

• Improving navigation and information discovery with deeper meta data

• Enabling topic pages and providing richer customer experiences.

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How We Use TEMIS To Enrich AWIN Content

Entities are classified in two broad classes:

• Organizations

• Programs

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Organization Links Go To Database Listings

World Aerospace Database

• 21,000 organizations

• 69,000 personnel

• 150,000 products and services

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Program Links Go To Program Profile Pages

F-35 Joint Strike Fighter Program:

• 2,900+ Articles

• 300+ Suppliers

• System Specifications

Coming In 2011:

• Fleet Listings

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How We Did It On AWIN

• Luxid® Information Analytics can tell you what organizations are mentioned most frequently.

• Set reasonable expectations

• Leveraged two internal resources and TEMIS expert to build Skill Cartridge™

• Need adequate resourcing to build rules using regular expressions and variants

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What’s Next?

• Develop taxonomies that will build greater value

• Mine our own content to find and update organizational data

• Add more people to database and make them easier to find

• Use Luxid® to expand on the 60 aircraft/engine programs we now track

• Your ideas …

Credit: MARK GREENBERG/VIRGIN GALACTIC

Thank you.

Michael O. LavittDirector, Editorial & Online ProductionAviation Week2 Penn PlazaNew York, NY 10011(212) 904-6782mlavitt@aviationweek.com