Date post: | 24-Jul-2015 |
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Presentations & Public Speaking |
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ABOUT ME
§ Name: Jan Jaap Nijemeisland
§ Working in internet sector since 2000
§ Own companies
§ ilse media / Sanoma
§ Telegraaf Media Group
§ V&D (.nl)
§ Enrise
ABOUT iBEACONS
LOCATION AND DIRECTION DELIVERS INTERACTION WITH CONTENT
INTERACTIE 1
INTERACTIE 2
INTERACTIE 3
ABOUT iBEACONS
LOCATION AND DIRECTION: OPTIONS
§ Moving towards
§ Being at
§ Moving away from
Possibly with multiple (grouped) iBeacons, or in combination of
§ Different kinds of ibeacons
§ What do they broadcast?
§ What to keep in mind
ABOUT iBEACONS
TYPES AND DETAILS
IBEACONS - SOME EXAMPLES
An overview of some beacons; all different and still a quite limited set of suppliers
BEACON BASICS
§ Based on BLE > Bluetooth Low Energy § Battery can last upto 3 years § Distance: approx. 60 meters, also upto 450 meters § Costs: €20 to €50 per piece
BEACON BASICS - WHAT INFORMATION
§ ‘UUID’: Unique number, mostly set per brand, but adjustable § ‘Major’ value (mostly for group) § ‘Minor’ value (to make things truly unique)
§ ‘RSSI’: which is signal strength (to define distance)
§ Batterylevel (non standaard) § Temperature (non standaard) § possible additional values through extra sensors (very
specific)
BEACON BASICS - WHAT INFORMATION
§ App / SmartPhone enriches this information § Timenotations § GPS/location information § Beaconhostory through earlier signals § Paths/routes/direction § Type of phone § (and you can connect user profiles - but do we
want this?)
BEACON BASICS - KEEP IN MIND
§ Distance preferably will be mentioned in general terms: § Far (more than 10 meters) § Close (1-10 meters) § Near (some centimeters)
§ Interference § Walls § People (organic material) § Other signals (Wifi, other bluetooth, GSM)
§ This influences the exactness of the values received
KLM GUIDED NAVIGATION
§ Guiding the passenger to the gate
§ Estimation of walk time based on the beacon you pass
§ Time left adjusts passing one beacon to another
§ Well appreciated by transfer passengers
§ All monuments of Amersfoort
§ Notification at approaching location
§ Mark as favorite
§ Share with friends and followers
§ Overview of visited monuments
§ iBeacon in your suitcase
§ Notification on approach of suitcase on luggage belt
§ All types iBeacons can be used
§ Keep an eye on multiple suitcases
§ Buy your LuggoBeacon(s) in the webshop
§ Suitcase-radar shows distance to suitcase
§ What do we want to know?
§ How do we show this?
§ What is relevant?
ABOUT iBEACONS
PROCESSING AND SHOWING DATA
WHAT IS THE MOST INTERESTING
You want to know what happens with and around your beacons
§ How often and when the are being read § What notifications are being showed based on the beacon signals § How often are notifications opened § How long do people stay near a beacon (dwell time)
SENSIMITY WILL BRING:
§ iBeaconmanagement
§ Contentmanagement en -assigning
§ iBeaconanalysis en -statistics
§ iBeacon configuratie app
§ API (programming-interface)
§ SDK (Software Development Kit)
§ Apps (when applicable)
Contact us for more information on Sensimity
For pricing, options, roadmap, ideas, suggestions
[email protected] / [email protected]
+31(0)885553300
SENSIMITY