ENROLLMENT MANAGEMENT & MARKETING

SEM FORUM UPDATEOCTOBER, 9TH 2012

ENROLLMENT MANAGEMENT & MARKETING

Fall 2012 Enrollment Update

Strategic Enrollment Management Planning (SEM)

UNO 2020 – Current Initiatives

Noel-Levitz Assessment Recommendations

SEM FORUM UPDATE

ENROLLMENT MANAGEMENT & MARKETING

UNO FALL 2012 ENROLLMENT

Total Enrollment UNO

2011 14,712

2012 14,786

Percent Change

0.5%

ENROLLMENT MANAGEMENT & MARKETING

FALL 2012 NU SYSTEM ENROLLMENT

Total UNO UNL UNMC UNK

2011 14,712 24,593 3,626 7,100

2012 14,786 24,207 3,655 7,199

Percent Change

0.5% -1.6% 0.8% 1.4%

ENROLLMENT MANAGEMENT & MARKETING

UNO FALL 2012 NEW STUDENTS

UNO Freshman Transfer/Adult Graduate

1,764 1,188 680

Percent Change

-1.2% 9.5% 4.0%

ENROLLMENT MANAGEMENT & MARKETING

Notable Achievements Overall undergraduate yield (5%)

• Freshman Yield (3%)

• Transfer Yield (8%)

Iowa MAP undergraduate student enrollment (11%)

International undergraduate student enrollment (19%)

Minority undergraduate student enrollment (12%)

UNO Fall 2012 New Students

ENROLLMENT MANAGEMENT & MARKETING

Noel-Levitz February 6th 2012 Enrollment Management Executive Committee

Enrollment Management Data Indicators ping.unomaha.edu

SEM PLANNING

ENROLLMENT MANAGEMENT & MARKETING

Long-Term SEM Planning Identify and address short term action items Website, marketing, community college transfer

Annual Recruitment and Retention Planning Concurrent Feed into Long-Term SEM Planning

REVISED SEM APPROACH

ENROLLMENT MANAGEMENT & MARKETING

Recruitment Network (Pelema Morrice/Dan Garcia) September 2012 - Assessment Visit October 2012 - Planning Retreat November 2012 - Capstone/Strategy Refinement January 2013 - Recruitment Plan

Retention Network (Dan Shipp/Dave Trites) September 2012 - Assessment Visit

October 2012 - Planning Retreat

November 2012 - Capstone/Strategy Refinement

January 2013 - Retention Plan

RECRUITMENT & RETENTION PLANNING TIMELINE

• Academic Plans

• Marketing Plan

• Retention Plan (January 2013)

• Recruitment Plan (January 2013)

Target new student

Enrollment goals or new market

penetrationPPRC/G

Start, Grow, Maintain, Eliminate programs

Linking internal and external

communications

Strategic Enrollment Plan

ENROLLMENT MANAGEMENT & MARKETING

4 COMPONENTS OF SEM PLAN

ENROLLMENT MANAGEMENT & MARKETING

Organizational Changes

Enrollment Management - Student Affairs Marketing Unit Business Intelligence Unit Dr. Dan Shipp (Associate Vice Chancellor, Student Affairs)

Admissions New Admissions Application Talisma (Prospective Student CRM) New Communication Plan Telecounseling Program

UNO 2020 Current Initiatives

ENROLLMENT MANAGEMENT & MARKETING

Marketing

unomaha.edu web redesign Lipman Hearne

• University of Miami• University of Texas, Arlington

Virtual Tour BEAMAV.com

Business Intelligence/Institutional Effectiveness Enrollment Reporting Enrollment Listserve Admissions Dashboards

UNO 2020 Current Initiatives

ENROLLMENT MANAGEMENT & MARKETING

Admissions

Increase local market share college bound students Expand recruitment efforts beyond local region Improve staffing levels – 3 times below average Move to goal driven environment Develop strategic financial aid plan Utilization of predictive modeling/data-driven strategies

Noel-Levitz Assessment Recommendations

ENROLLMENT MANAGEMENT & MARKETING

Retention

Enhance Freshman year experience Expand advising best practices currently on campus Expand orientation offerings to sophomore/junior Develop early alert infrastructure to increase retention Develop coordinated advising to collaborate with colleges Move to data-driven retention environment

Noel-Levitz Assessment Recommendations