UnSummit4
06 | 26 | 2010
Ensuring Relevance With Good Design
Who Are You?
What is Relevance?
What You Do
Features
Attributes
Personality
Wants
Needs
Target Audience
Why be Relevant?
Cognition Affect
How we thinkcannot be separated
from how we feel.
Aesthetics & the Brain
How does product personality affect user experience?
Design affects perceived credibility.
Fogg, Soohoo, & Danielson. Stanford University, 2002.
Brand awareness affects evaluation of performance.
Jansen, Zhang, & Zhang. CHI, 2007.
Emotion influences product interaction.
Spillers. Experience Dynamics, 2005.
How to be Relevant
Legitimate
Important
Thank You
CircadianMN.com
@CircadianMN