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MALARKODI1000821280
KOK KUAN YEONG1000922599
SHAMLEEN1000820491
SANTHINIYA - 1000821021
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L
Meaning of our company logo
- Green leaf represent environmental free.
- Green sun represent globally free.
- Green color represent as a green product.
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COMPANY BACKGROUND
SunGreen Solar company focus in finding new
types of solar portable charger which will help
the public to charge, cell phones,mp3 and Ipod
with sun power, Not only that but this type of
charger is user friendly meanwhile it is easy to
bring everywhere we go.
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INTRODUCTION
Solar panels is system device that can traceand charge power to digital device throughsun.
Unlimited power energy and environmentalfree
Clean and environmentally safe unlike fossil
fuels.Charge cellphone,mp3 & 4,I pod and I phone.
Anytime, anywhere easy and save.
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Vision , Mission & Objective
Fantastic opportunity for each and everyone to
fulfil the true potential.
Reducing the impact on the environment.
Help people to save the most of their energy.
Standards of customer satisfaction and
efficiency.
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ORGANIZATIONAL STRUCTURECEO
(Ms Malarkodi)
ADMIN & FINANCE MRKT & IT PRD(T),Design & TECH
MANAGER MANAGER MANAGER
(Mr. Shamleen) (Mr. Kok) (Ms Santiya)
STAFF STAFF STAFF STAFF STAFF STAFF STAFF STAFF STAFF
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Marketing plan
We have employed the Marketing Mix i.e. Product, Price,
Promotion and Place. These, as mentioned above, are commonly
referred to as the 4 Ps of marketing. Optimizing the marketing mix
is the company responsibility of our strategy.
Product
Price
Place
Promotion
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PROMOTION
Marketing mix
Advertising
Sales Promotion Sponsorship deals
Direct marketing
Personal Selling Public Relations
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Market & Industry analysis
Demand
Market strategies
Competitors analysis
PEST analysis
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COMPETITORS ANALYSIS
Competitors
company
Product
strategies
Pricing
strategies
Distribution
strategies
Promotion
strategies
Solio High High High High
DinoDirect Low Medium Low Low
Sunflower High High Medium High
KeyStone Medium High Medium Medium
I Sol-Plus Medium High Medium High
Landportsolar Medium Medium Medium Low
Kiwi choice High High Medium High
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PEST ANALYSIS
Political - SIRIM (Law & Regulations)
Economy - Market demand and Trends
Social-
21ST century, trend & everybody needs
Technology - Advanced and intentions to give new,
flexible & Environmental free.
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SWOT ANALYSIS
Strength- Meet Emergency & High efficiency
Weakness - Difficult to charge during winter season
Opportunities - Attract customers & high market share
Threat - Earn low profit margin & competitors
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SunGreen Solar Product Design( sunflower company product used for example design)
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PRODUCTION PLAN
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OPERATION PLAN
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FINANCIAL STATEMENT
Start-up funding
Pro forma income statement for SunGreen solar
Pro forma cash flow statement (yearly) for SunGreen
Solar Ltd
Sales Forecast for the SunGreen Solar
Return on Investment (ROI)
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SURVEY METHOD(For Estimate production cost and sales)
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Start-up funding
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Pro forma income statement for SunGreen solar
Profit and Loss 31 december 2010 Projected 2011 Projected 2012Net sales RM 1,345,997.00 RM 1,963,326.00 RM 2,484,192.00
Cost of Goods Sold RM 415,554.00 RM 643,678.00 RM 856,492.00
Gross Margin RM 930,443.00 RM 1,319,648.00 RM 1,627,700.00
Operating Expenses:
Total Sales and Marketing
Expenses RM 157,066.00 RM 289,490.00 RM 331,200.00
Total General and Administrative
Expenses RM 291,357.00 RM 456,239.00 RM 538,654.00
Total Operating Expenses RM 448,423.00 RM 745,729.00 RM 869,854.00
Income before income taxes RM 482,020.00 RM 573,919.00 RM 757,846.00
Income tax expenses RM 3,200.00 RM 5,452.00 RM 7,719.00
Net profit RM 478,820.00 RM 568,467.00 RM 750,127.00
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Pro forma cash flow statement (yearly)
for SunGreen Solar Ltd
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Sales Forecast for the SunGreen Solar
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Return on Investment (ROI)
ROI Year 2010 = 478820.00 x 100
500,000.00
= 95.7%
ROI Year 2011 = 568467.00 x 100500,00.00
= 113.6%
ROI Year 2012 = 750,127.00 x 100500,000.00
= 150%
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CONCLUSION
Its a good business plan and the product can
be attracted by many customers from different
generations of life.
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WEB PAGE(further more details please log on our blogs)
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