ENT300 - BUSINESS PLAN

7/25/2019 ENT300 - BUSINESS PLAN

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1.0 INTRODUCTION

The company name is Home Maju Sdn. Bhd. and our nature of the business is mainly on

building services maintenances for plumbing and painting services with decoration consultation.

Our company are founded by our General Manager !ur Mir"a #anish Bin !or $"i"i. Home

Maju Sdn Bhd are speciali"ed in civil engineering.

Our main office are at !o.%& 'alan 'aya Taman Maju 'aya ()%)) 'ohor Bahru 'ohor

#arul Ta*"im. The date for Home Maju Sdn Bhd business commencement is +, 'une +)-.

Our mainly factors for selecting this business is to provide the best plumbing to the client.

/e will give the satisfaction to our client. /e will ensure the wor0 1uality are guaranteed. Some

of the entrepreneur are not ta0ing this chance to open the building services so we ta0e this

chance to open this building service to serve the community based on the survey ta0en.

Household family are demanding this services where at home there will be the pipe problem and

lac0 of people who don*t have the idea to paint the wall.

2or the future prospects of the business we plan to e3pand our services outside of the

'ohor and open up the franchise to strengthen up the business. /e will also ensure the 1uality of

our services is increased time by time.


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-.- PURPOSE

The purpose for the business plan is to ensure our business is greatly established in civil

industry. The plumbing services that we provide will help the household family to solve their

problems regarding the pipe problems. $lso we can provide the painting services with

decoration consultation which help the household family to decide the color to paint the room.

This business plan will guide us to ensure the 1uality of our wor0s is good and our targets

for each month are achieved. 4n order to achieve the target of the business plan we have greatly

do the observation about this business. This is to ensure the problems could be solve with the

best way that we can do.

/ith this business plan our financial also will be safe and we can have a target profit for

each month. /ith every each month profit we can target for the ne3t franchises that we can open

outside the 'ohor. /e will secure our financial by refer this business plan.

This business plan also have the purpose to obtain the wor0ing capital loan from

Mayban0 for the amount of 5M%)))). So the remaining 5M,)))) are come from the

shareholders. /e need to do a loan to ensure the establishment fund to growth up our company.

$s a company grows it starts to tie up a lot of cash in the day to day operations of the business

that has nothing to do with its profits or losses. So that*s why we need a wor0ing capital loan.

The final purpose for this business plan is enlightening e3ecutives that move our

company towards the right direction. Our company have the future plan and prospects which

lead out our company to provide the best service. This business plan will help e3ecutive talent

see our business vision and determine whether or not our company is a worthwhile investment of

time and resources.


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GENERAL MANAGER

Nur Mirza Danish Bin Nor Azizi

MARKETING MANAGER

Mohd Syafq Bin Shamsul Bahrin

OPERATIONAL MANAGER

Muhammad Iran Bin Abu Bakar

ADMINISTRATIONAL MANAGER

Mohammad Farid Bin Yahaya

FINANCIAL MANAGER

Muhd Syahin Af

3

1.2 COMPANY BACKGROUND


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1.2.2 PARTNERS BACKGROUND

!ame 6 !75 M458$ #$!4SH B4! !O5 $8484

4dentity 9ard 6 &%)::);-);,-, B4! SH$MS7A B$H54! -+)).))

M7H$MM$# 452$! B4! $B7 B$$5 -+)).))

TOTAL :RM; 67$!T4T@ 9OST =?5

7!4T C5MD

:+,%/+, )&;

TOTAL :RM;

- 9omputer #ell 4nspiron

:,%, with 4ntel 9eleron

=rocessor

: -+,


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!O 4T?M >7$!T4T@ 9OST =?5

7!4T C5MD

:+,%/+, )&;

TOTAL :RM;

- $ir;9onditioner CSwissD -)++.)) --).))

+ Sofa - -:)).)) -:)).))

: 2ile cabinet +-.)) -)

!O 4T?M >7$!T4T@ 9OST =?5

7!4T C5MD

:+,%/+, )&;

TOTAL :RM;

- $% =aper C-)) gsmD % reams -+.)) %(.))

+ 9alculator < :


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2.! LIST OF OTHER E#PENSES

!O 4T?M >7$!T4T@ 9OST =?5

7!4T C5MD

:+,%/+, )&;

TOTAL :RM;

- 2ire e3tinguisher + &).) -(-.))+ 2irst aid - :).)) :).))

: Broom set -


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2.10 ORGANIATIONAL BUDGET

SUB>ECT

FI#ED

ASSET

E#PENSES

:RM;

MONTHLY

E#PENSES

:RM;

OTHER

E#PENSES

:RM;

PRELIMINARY

E#PENSES

:RM;

Office e1uipment


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4T?

M

=$4!T4!G S?5E49?S =A7MB4!G M$4!T?!$!9?

- Brushes. 5atcheting pipe threader set.

+ 5oller covers frames and accessories. =ipe cutter.: Aadders and climbing e1uipment. ?lectric drain cleaner.

% Tape and mas0ing. Shallow well pump.

Sandpaper and abrasives. Steel pipe wrench.

, =lastic sheeting. $luminum pipe wrench.

< =atching and repair. Measuring tape.

( =ainter*s tools. Heavy#uty pipe bender.

& =ainter*s wear. $utomatic tube cutter.

-) /allpaper tools and paste. =lastic pipe wrench.

-- Safety e1uipment. Hac0shaw.

-+ Spray e1uipment. Groove joint plier.


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3.0 MARKETING PLAN

3.1 INTRODUCTION TO MARKETING

Mar0eting is essential for any business venture. The concept and practices of mar0eting in

entrepreneurial ventures and vital especially with limited resources. This includes considerations of

mar0eting new technologies in situation on high mar0et uncertainly the relationship between mar0eting

and the commerciali"ation process mar0eting as co;creation of value with the customers and the lin0ages

between mar0eting entrepreneurship and culture.

4n order to create a successful company entrepreneurs must implement a solid mar0eting strategy. This

entails 0nowledge of the industry the difference product offered and actual understanding of currentcustomers. 4t also encompasses familiarity on any major competitors mar0et projections and obtaining

the necessary resource to continually yield customers to the new business. $ successful mar0eting

strategy should also embrace emerging technologies as well as the creation of companies professional

image and reputation.

3.2 OB>ECTIE OF MARKETING

Our mar0eting objective is to create band loyalty by having a group of customers avoid competitors

by reducing prices and added new features gain respect and trust from our customer by fulfilling their

needs and re1uest obtain loyal customer and sustain long term relationship with needs and to satisfy

customer needs and at the same achieve the target profit.


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3.3 TARGET MARKET

Target is a group of customer that our company aiming the mar0eting effort and ultimately is

merchandise. 4t is the priority to the mar0eting strategy. The target mar0et and mar0eting mi3 the variable

of service pricing place or distribution as well as promotion are the aspect of mar0eting mi3 strategy for

our success in the mar0eting place.

-. Geographic 6;

aD Masai =asir Gudang J 'ohor Bharu 6; This is perfect area to do our service here because in

this areas there are full of buildings houses and constructions. 4n here there are a lot of

schools universities apartments shops and houses so we ta0e this opportunity to lay our

service business in here. This is a strategic location to have a good condition of business.

+. #emographic and =sychographic 6;

aD This business has a good potential because it is a high demand service which is plumbing and

painting service. ?very building in this world has plumbing so each of the building must

maintain their plumbing systems. Our company ta0es this opportunity to give our service for

better plumbing systems. Then our company also give the various type of interior wall

decoration or painting services. Here in Masai and =asir Gudang there are many construction

in progress so we can give our best design for those who want to decorate their rooms.

3.4 MARKET SIE

Mar0eting si"e is a total sales of services in target. 4t also refer to the target mar0et. Mar0et si"e

normally started in ringgit Malaysia C5MD. #epending on our service we have to record our profit within

a day wee0 and year.


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4n targeting the mar0et si"e our company has focused our mar0et to the building and houses in 'ohor

Bharu and =asir Gudang. /e identified profits gains according to the appro3imate customers around

'ohor Bharu and =asir Gudang. The population are around -)) ))) person and we estimate around :)))

will use our service since this is urban and develop area.

=ainting 6 Target area 6; 'ohor Bharu and =asir Gudang

Target customer 6; -)))K-)) )))

5M :).)) 3 -))) L 5M :) ))).))

=lumbing 6 Target 6; 'ohor Bharu and =asir Gudang

Target customer 6; +)))K-)) )))

5M :)).)) 3 +))) L 5M ,)) ))).))

5M :) ))).)) 5M ,)) ))).)) L 5M &) ))).))

- year 6 5M &) ))).)) K -+ months L 5M


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2#

< %+).))

(


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2$

Stars =lumbers -. =rofessional wor0ers

+. Good services

:. !ew systems of plumbing

systems

-. High cost services

+. Aac0s of wor0ers

3.7 BUDGET

NO ITEM

FI#ED

ASSETS

:RM;

"ORKING

CAPITAL

:RM;

OTHER

E#PENSES

-2i3ed $sset

Signboard

&)

+

/or0ing 9apital

SalaryK?=2KSO9SO

Business card

2lyers

-:))

+))

+))

:=romotion Budget

+))

%Other ?3panses

Grand opening-,))

TOTAL &) -())


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2%

3. MARKETING STRATEGY

Service Strategy

4. =rovide a high 1uality of service

44. /e hired professional wor0er for our service

444. /e use 1uality type of colour for our painting service

=lace Strategy

4. Aocated in Bandar Seri $lam near a housing area which ma0e it strategic place to

promote our service due to many potential customer living near by.

44. Our office is placed at a location where there are no competitors. Therefore there are a

high possibility that people in that area will come to find our service.

=romotion Strategy

4. Business card

44. 2lyers

444. 2aceboo0 =age

Sales =romotion

4. Aower the price for each regular customer


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44. =rovide free chec0 up for first time service

444. Hand out a free stic0er with our company phone number so that customer will call us

again.

4. OPERATION PLAN

4.1 INTRODUCTION

Operational planning is important in a business because through itthe 1ualities and 1uantities of

our service will be determined. The main objective of our operational plan is to fulfill the demand of our

target mar0et. Moreover the operational plan is also vital to ensure us that our business will be able to

produce our service in 1uantities that are re1uiredcapable to meet the customer*s need and meet the

specification of our service. Thus it is safe to say that operational plan is important in determining our


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service 1uality. Since our company is new in the business and having the prospect of facing established

competitorswe believe that we are strong enough to survive and succeed in this business.

4.2 OPERATION OB>ECTIE

The objective of operation is to ensure the service flows effectively to achieve a successful

progression. !e3tour business wants to minimi"e the cost of production. Hence our business is able to

manage financial in managing the service efficiently. Besides thatthe objective is to ma0e sure that our

service is satisfying the customer*s need and able to meet the business e3pectation. 4n addition the

objective is to give a clearer picture ofwor0ers* tas0 and responsibilities.

4.3 OPERATION PROCESS

The operation process planning involve the identification of the step by step processes from

beginning to end in ma0ing the product or providing the services. 2or our servicethe process planningwill e3plain all the steps that should be ta0en from the start to finish providing the service to the customer.

7sually the step by step processes can be illustrated using process flow chart.

4.3.1 PROCESS PLANNING

Greet the customer will come to the shop


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4nvite the client to the discussion room.

Offer our service and customer will ma0e a choice of the service that our

company provides.

9ustomer will give the relevant information and details and then we will 0ey in the

cust customer relevant information and details and then the service that they choose.

Brief the customer about the terms and condition

Get the aggrement from the client regarding terms and conditions.

/or0 on the service that customer want.


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4nform the customer when the job is done and customer pays for the service

Get the feedbac0 from the customer.

Ma0e the amendment accordingly.

9ustomer satisty with our service


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4.3.2 OFFICE LAYOUT


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4.4 MATERIAL PLANNING

4.4.1 S/@@+( ' P$+,&+, M$&(+$

!O 4T?M =549? C5MD S7==A4?5

- Brushes :)

5ancang #elima Hardware

Sdn Bhd

!o + 'alan Mera0

Taman 9ahaya Masai

(-


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3#

4.5 PRODUCTION PLANNING

=$4!T4!G

Service forecast for - year L 5M :))))).))

$verage service forecast per month L 5M +))).))

=rice per service per meter s1uare L 5M +.))

4ncome per day C+ wor0ing days per monthD L 5M +)))K +

L 5M -))).))

!umber of meter s1uare per day L 5M -))).)) K5M +.))

L %) meter s1uare per day

4f the wor0ing days is ( hours Cresting time is e3cludedD L %) mN K ( hours

L mN per hour

!O 4T?M =549? C5MD S7==A4?5

- =E9G4 and other types of pipes +))

=unca0 ayangan ?nterprise

!o :%B 'alan Suria


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3$

=A7MB4!G

Service forecast for - year L 5M &


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3%

4.6 MANPO"ER PLANNING

=OS4T4O! !7MB?5 O2 ST$22

G?!?5$A M$!$G?5 -

$#M4!4ST5$T4O! M$!$G?5 -

M$5?T4!G M$!$G?5 -

O=?5$T4O! M$!$G?5 -

24!$!94$A M$!$G?5 -

TOT$A


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&

4.7 MACHINE AND E=UIPMENT PLANNING

!O 4T?M >7$!T4T@=549? =?5 7!4T

C5MDTOT$A C5MD

- 9OM=7T?5 : -+,< :()-

+ 2$ M$9H4!? - +) +)

: =HOTOST$T? M$9H4!? - +,) +,)

% =54!T?5 $!# S9$!!?5 - :+, :+,

=7!9H 9$5# M$9H4!? - +) +)

, T?A?=HO!? - ) )

< $45;9O!#4T4O!?5 -)++ --)

( SO2$ - -:)) -:))

& 24A? 9$B4!?T +- -)


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Ordering the materials from supplier $pril +)-

Trial Operational May +)-

9ommerciali"e the product 'une +)-

4.! OERHEADS RE=UIREMENT

ITEMS E#PENSES

Office 5ent -)))

2uel for vehicles :))

7tilities C?lectric and /aterD )

Telephone Bill -))

4nternet Bill -)

Mailing :)

Total +-:)


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4.10 OPERATIONS BUDGET

4T?M 24?# $SS?TS C5MD MO!THA@

?=?!S?S C5MD

OTH?5 ?=?!S?S

C5MD

M$9H4!? $!#?>74=M?!T

--:+

5$/ M$T?54$AS :),)

S$A$5@ ?=2

SO9SO

-))))

M$4!T?!$!9?

?=?!S?S

+))

7T4A4T4?S )

PRE OPERATION E#PENSES

5?!T$A #?=OS4T -)))

A49?!S?K=?5M4TS +)

TOT$A --:+ --


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