FARM NAMEEnter Farm Name Here
MY DAIRY CONCEPT—An Introduction
The purpose of MY DAIRY CONCEPT is to offer a quick but accurate portrayal of your dairy in its various dimensions. While you are only creating 8 substantive slides, this presentation will help you frame the key business challenges & needs of your dairy business. In addition, the effort and thought that you put into creating MY DAIRY CONCEPT will help you compose a more focused business plan in less time. Finally, this format allows you flexibility in creating a meaningful, substantive description of your dairy business to help you communicate at an early stage with a banker, advisory team or other stakeholders in your business. Each slide offers a few tips to help you create an effective presentation.
TIPS:
Include a farm photo as a second slide.
In a one minute introduction, state your name, position on the farm and your specific dairy activities.
Do not fall into the trap on giving a detailed biographical description of yourself or long history of the farm.
Ask the listener the time limit for your presentation. Do not exceed this limit, even if you have to condense your presentation. It is generally preferable to make a follow up appointment to meet if your presentation can not be completed within the stated time limits.
Practice the presentation prior to your actual meeting. Friends, family or your advisors can provide valuable feedback about the effectiveness of your presentation.
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Problem/Need
CLEARLY DEFINE YOUR PROBLEM/NEED
Example: “This loan of $300,000 is necessary to finance a milking parlor and 12 additional jersey cows.
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Solution
State what you believe is the solution from the problem stated in the previous slide
State briefly how this remedy will to help you reach your business objectives
Example: “This loan will allow the farm to increase revenues to a projected $XXX annually with net profits of $XX 6 months after the completed installation.
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Rationale
Explain your 3-4 most important objectives & goals under each objective
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Farm Profile
Farm Management Team
Strengths & weaknesses
Sample Farm
Management Diagram
Constraints/Problems of your Dairy Business
List 3-4 of the most important barriers to change in order of importance
Example: “Because of the volatility of milk prices, there is potential for lower revenue and no profitability next year.”
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Constraints/Problems of your Dairy Business
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TIPS:
1. Consider the most significant problems on your farm which the remedy will address.
2. What are other constraints & problems that you must confront to reach your business goals.
3. Be prepared to discuss the most important problems during a meeting as well as potential solutions when you meet with a banker or consultant.
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Brief SWOT Analysis
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TIPS:
Provide a brief analysis of the farm’s important internal strengths and weaknesses as well as the external opportunities and threats.
It is important to allow time to think about the analysis and provide an honest assessment of the status of your business.
Adequate preparation of the SWOT analysis is a helpful step to creating a meaningful business plan.
To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.
Long-Term Plan
Long-term strategy
Future ownership/management
Thank You for Your Consideration.
Enter Partners’ Names
Enter Farm Name