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Enterprise 2.0
Michael Loke
February 2008
Enterprise 2.0
Enterprise 2.0Another marketing buzzword????Key trends
Simple platforms for self-expression Emergent structures, rather than imposed Order from Chaos
Tacit interactions – competitive advantagesDistributing value co-creationEncourages participation due to its participatory and social natureFlattens hierarchy structure by lowering contribution barriersOutput of methaphorical troops in the trenches are visible to the
general at the hilltopOrganizations become more efficient due to
Increased sharing Discovery of knowledge Fostering innovation from within at all level of value chain (distributing value
co-creation)
Enterprise 2.0 So what do I need ????
Enterprise SearchNot new concept from technology standpoint … but
New capability from business perspective
Issues with Enterprise Search
Not easy to search across organization
Relevancy and prioritization
Information accuracy
Growing number of organizations use search to augment their traditional data access mechanisms
Search is a KEY enabler for accessing information inside the Federated Enterprise
Enterprise Search
MIKE 2.0 Enterprise Search Solution Offering
http://mike2.openmethodology.org/index.php/Enterprise_Search_Solution_Offering
Enterprise SearchGartner Magic Quadrant for Search Products
Social Bookmarking System
User save bookmark links and tag in Social Bookmarking System
Social aspect is intriguing for two reasons :-
Usefulness of document can be determined by seeing the number of people who saved it.
A new view on how user perceive information (folksonomy) rather than expert’s view (taxonomy), which can be less intuitive.
Social Bookmark can be fused with Enterprise Search results to enhance asset discovery.
Value of “weak ties” exploited by the social element of information discovery
Use Case – Social Bookmarking + Enterprise Search
Enterprise Search + Social Bookmarking
Improves relevancy
Displays common user perspective of information asset (tags)
Usefulness of documents displayed
WIKI
Collective Intelligence
Platform for content collaboration and capturing tacit interactions
Versioning of documents effectively acts as a light weight document manager
Iterative Improvement
Get rid of emails
Collaborative filtering
Region A
Knowledge Worker
Region B
Knowledge Worker
Region C
Knowledge Worker
Enterprise Content Repository
Strategy Document
WIKI
BloggingEnterprise Blogs are internal
Capture organization’s tacit/explicit knowledge by harnessing “organization memory (OM)
Enhance communication across organization
Personal voice for the common herd
Value-add through comments to blog posts
Real Life Enteprise 2.0 Success Story
Rolled out Enterprise 2.0 solution throughout the whole enterprise. Solution known as EMC One. EMC recognizes value in tacit interactions between all parties in the value chain.
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Real Life Success StoryBusiness Drivers
EMC has disparate business units around the world. One EMC message Information access on need to know basis Comfortable and open discussions.
Challenges Funding model. Centralized funding model. Think of it like email. Social engineering within HR department
Results Introduced a “cool” factor into the organization. Everyone adopts it.
Employees connected more efficiently leveraging the concept of weak ties. Connect employees from distant outposts (China).
Creation of central R&D repository (value: significant, incremental cost: zero) Rapid product ideation (distributing co-creation)
Sales force are more informed by leveraging conversations to their advantage
Implementation