Enterprise 2.0 Social Networking In Ibm 20091026 Final

© 2009 IBM Corporation

Enterprise Social Networking in IBM

Ian McNairn – Program Director Web Innovation

26th October 2009


Enterprise Social Networking

Agenda

Why we need Social Networking

How we got to where we are now

Social Networking in use in IBM today



But first a bit about IBM ….

and myself ….



What I say Other’s opinions

What I’m doing What I seek

What I am doing NOW

How I have ‘tagged’ myself

What others think I know about

How others have ‘tagged’ me

What interests me in other people

How I have ‘tagged’ other people

What I am researching NOW

What pages I have ‘bookmarked’

view of a view of a personperson

Tagging Tagging gives you agives you a



Wordle is written by Jonathan Feinberg

My Bio in a Wordle tagcloud



IBM has a workforce of over 500,000 of whom almost 50% are mobile

IBM Locations

Mobile Employees

• 350K+ employees350K+ employees

• 200K+ contractors200K+ contractors

• 170 countries170 countries

• 2,000 locations2,000 locations

• 70+ acquisitions since 2002 70+ acquisitions since 2002

• 50% < 5 years experience50% < 5 years experience



What does our working environment look like ?

• > 90 % Laptops• > 90 % Laptops

• 100 % Internet access from office• 100 % Internet access from office

• 74 % company mobile phone• 74 % company mobile phone

• > 40 % in share desk• > 40 % in share desk

• 73 % managers have “remote employees”• 73 % managers have “remote employees”

• > 50 % e-learning• > 50 % e-learning

• IBM Intranet : 1st information source for IBMers• IBM Intranet : 1st information source for IBMers

• > 90 % e-recruiting• > 90 % e-recruiting


Why we need Social Networking



Automobile

Inte

rnet

The Pace of Technical Innovation is Accelerating

0 25 50 100 125 15075Years

0

50

100TelephoneElectricity

Radio

Television

VCR

PC

Cellular

% P

en

etr

atio

n

Adoption of new technologies are taking hold at double or triple previous rates



ODW Next

Self-deployment,Mobility, web 2.0% stickiness

Corporate CommunicationsCommon Function

PersonalizationParticipation

CONSUME CONTRIBUTE

1996 1998 2000 2002 2004 2006 2008

Launch of w3.ibm.com

Corporate news and links17k page views/day

Version 2.0

Standard design and navigation38k page views/day

Versions 3 & 4

Bluepages, MyNews, Web tools, Info Central500k page views/day

Versions 5 & 6

Profile, Dynamic Content, Taxonomy, Integrated Search1m page views/day

ODW R1 &R2

Business Portals,Personalization2m page views/day

?

Evolution of w3.ibm.com



"I need someone to "I need someone to explain this to me" explain this to me"

"I need to find "I need to find information"information"

"We need a "We need a place to place to

collaborate"collaborate"

TacitTacit ContextContext ExplicitExplicit

People Places People Places ThingsThings

What is the underlying issue ?



People and Communities

are the key …



From Hierarchies

and Teams …

ReservoirShapiro

Exploration & Production

ExplorationsWilliams

DrillingTaylor

ProductionStock

Senior Vice President

Jones

G & GCohen

PetrophysicalCross

ProductionO’Brien

PaineSmith Andrews Moore

Hughes Miller

Ramirez

Bell

Cole

Hussain

Kelly

Sen

Paine

Smith

Moore

HughesMiller

Ramirez Bell

Cole

Hussain

Kelly

Sen

Cohen Jones

Cross

Taylor

Williams

Shapiro

O’Brien

Stock

Andrews

Paine

HughesMiller

Bell

Cole

Hussain

Cohen

Taylor

Williams

Shapiro

Andrews

Extended Community who leverage Cole’s knowledge to do

their jobs

Social Network Analysis

… to Networked Communities



How do youyou work?

Think about how often you connect to someone to:Find informationGet an answer to a questionAsk for adviceBounce off an idea Get another opinion

The reality is that:There is too much information for us to

manage it by ourselves Information from people is richerWe all need to connect and feel connected



Why I use Social Software?

Photo credit: Ian McNairn www.mcnairn.comPhoto credit: Ian McNairn www.mcnairn.com

oFind experts

oConnect with co-workers

oRe-connect with people

Find information/answers

Consume expertise/knowledge of others

Stay informed

Share information

Socialize with my co-workers, peers & friends

Organize myself

Heath McCarthy, IBM Lotus Solutions Architect

oFind People

Find Information

Share

Socialize

Market myself



Photo credit: Ian McNairn www.mcnairn.comPhoto credit: Ian McNairn www.mcnairn.com

Social Software is everywhere



Social Networking usage by IBMers

Population percentage 2008

< 5 year tenure 20-30 Retirees10-20

45% 26% 12% 13% 4%

Pe

rce

nt

of

gro

up

act

ive

ly u

sin

g S

oci

al N

etw

ork

s

100

50

25

0

75

5 - 10 30+

26% of current IBM population

~ 60% of employees are actively using social networking – mostly outside IBM

Source: Dave Newbold, IBM DE

estimates for US based population



The Benefits of Web2.0 Social Networking

For Individuals, It’s about:

Being and staying “in the loop” Being “top of mind” for special

projects, interesting work (Statistics show that more than 70 percent of jobs are found and filled through networking)

Increased visibility, efficiency & productivity

Improved opportunities to contribute

Being efficient by tapping into other’s expertise as mentors or consultants

Innovation through brainstorming and collaboration

For Organizations, It’s about:

Improving the productivity of knowledge workers – since their work is highly collaborative and social

Getting everyone involved in innovation through collaboration

Making everyone’s talent accessible to the organization

Improving efficiency by leveraging the expertise of everyone

Improved social capital Creates a dynamic environment that will

provide sustainable business advantage through employee satisfaction & retention

Improves with size



Outside the

Company



Why run

Increase innovationinnovation

Increase employee employee cohesivenesscohesiveness

Increase workwork qualityquality

Increase knowledge sharingknowledge sharing

Reduce RiskRisk

Social Software internally?



Inside

Outside

The security case for Social Software inside the firewall

Intranet <----------------Application location-------------> Internet

Intr

anet

<--

----

---

Acc

ess

fro

m -

----

----

-> I

nte

rnet

No No ControlControl

Full Full ControlControl

Can I trust Can I trust my staff not my staff not

to make to make mistakes?mistakes?

How much How much can I safely can I safely

share?share?



Inside the

Organisation


How we got to where we are now



Social Software Tools Landscape



IBM’s internal innovations

Communities

Blogs

Dogear

Activities

Profiles

1998 2003 2009

Persona Bluepages ConnectionsProfiles

BlueGroups Community tools Community Map ConnectionsCommunities

BlogCentral ConnectionsBlogs

Dogear ConnectionsDogear

Instant Collaboration

UAM OpenActivitiesConnectionsActivities

ActivityExplorer

Cattail Files ConnectionsFiles

Beehive


Social Networking in use in IBM today



Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster

Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments.

Communities

Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise

Blogs

Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog

Bookmarking

Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise

Activities

Profiles

Quickly find the people you need by searching across your organization and connecting to others.

Microblogging

Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues.

Wikis

Files

Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings.

All your social software needsready for business

Homepage

Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients

Lotus Connections http://www.ibm.com/software/lotus/products/connections/



• Depth of insightDepth of insight

• ContentContent

• StatusStatus

• ContactContact

• Other (similar) peopleOther (similar) people

• CommunitiesCommunities



Reputation and meta-data



Making the Connection

1 step away from a referral

9 steps away – unworkable!



How do you re-discover information?

the problem is ….

You use multiple PCs

Various browsers

try synchronising IE, FF, Opera, Safari

Endlessly long lists

What hierarchy do you use?

Lion – Africa/Cat or Cat/Africa or Smoking/Matches

How do you share them with others?

How do you keep them current?

You have to remember which list or browser you saved it into … … Social Social

BookmarkinBookmarkingg

Bookmarking …



So how does Social Bookmarking WORK ?

See public bookmarks

Subscribe to them

Be kept informed



How we Social Bookmark from ANYWHERE



Navigating by tags





Search for an expert or a document

© IBM 2009

Collaboration 2.0 available to 500K of us

• Homepage: total number of unique users 38,238• Profiles: 589,513 profiles; 1m searches per week in BluePages• Communities: 2,737 public & 1,635 private communities; 116,946 unique members• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views• Instant Messaging: 12m per day

Collaboration 2.0 available to 500K of us

• Homepage: total number of unique users 38,238• Profiles: 589,513 profiles; 1m searches per week in BluePages• Communities: 2,737 public & 1,635 private communities; 116,946 unique members• Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags• Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users• Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users• Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares• Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views• Instant Messaging: 12m per day

• Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year

• $700K savings per month in reduced travel• Significant reduction in phonemail, email server costs

• Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year

• $700K savings per month in reduced travel• Significant reduction in phonemail, email server costs

Social Software usage in IBM

Return on InvestmentReturn on Investment

Source: Gina Poole, IBM SWG VP Social Computing



www.LotusLive.com



LotusLive



[email protected]@uk.ibm.com

+44 7980 445749+44 7980 445749

Questions ?Questions ?

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Enterprise 2.0 Social Networking In Ibm 20091026 Final

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