Date post: | 21-Jan-2015 |
Category: |
Technology |
Upload: | apperian |
View: | 979 times |
Download: | 3 times |
Transformative?
• What makes an enterprise app transformative?
• It simplifies an existing business process
• It enables a completely new business process
• It helps your mobile workforce stay mobile
• ...people actually use it
Ways to drive adoption
• “We’ll make it mandatory!”
• “It’s an app – people love apps, right?”
• “If we build it, they will come”
• Jedi mind trick
the short version
Build an insanely great app that
your users will actually want to use!
the Slightly longer version
• Know your target audience
• Know your target device(s)
• Know your use case
• Know when to ask for help!
Know your audience
user
BUSINESS IT
• Users do like apps that live up to the hype
- Does the app make their part of the process easier?
• Users do like to multitask
• Very unlikely that your app is the only one in use
• Users don’t like to lose their work
• Try to automatically save user input in case X happens
• Users don’t like repeatedly entering long passwords
• Depends on use case – security must be appropriate
KNOW your audience
know your device
• Smartphone ≠ Tablet ≠ Desktop
• Different user input devices
• Different amount of screen real estate
• Mobile devices generally offer enhanced capabilities
• Your smartphone is the device you always have with you
• Make it fast and easy to access key functionality
• The platform matters!
know your device
know your use case
know your use case
• What is this app designed to accomplish?
• Helps you stay focused, avoid scope creep
• Helps you convey the value proposition to users
• Make your user interface simple and intuitive
• Where possible, use real-world metaphors
• If ‘modernizing’, make experience feel familiar
EXAMPLE: EPICENTER
OLD CORPORATE DIRECTORY
NEW CORPORATE DIRECTORY
EPICENTER• Information is always up to date
• Users can easily add detail to their profile
• Changes propagate to devices instantly
• Find people in ways not possible with a spreadsheet
• Allows you to interactively browse org chart
• Each user profile helps convey their personality
• Go from finding to collaborating with a single tap
ASK THE EXPERTS
TL; DR
Build an insanely great app that
your users will actually want to use!