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Enterprise Mobility Management

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Copyright 2010 BoxTone, Inc
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Page 1: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

Page 2: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

BoxTone - The Company Background

Founded 2005 First Product Ship 2006 Columbia, MD Based Venture-backed by Lazard Technology Partners

Proven +500,000 Mobile Users Under Management +230 Active Customers +70 in Global 2000 Customer sizes 50 to +50,000 User Deployments 98% Satisfaction & Renewal Rates

“2009 Hot Companies to Watch”

Dedicated to Proactive Mobile User Management

Page 3: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

SmartPhone Mania

1. 1.3B smartphones worldwide by end of 2013 – Gartner 11/09

2. Smartphone sales grew 13% YoY from 2008 – 2009 – Gartner 11/09

3. 35% companies mobile solutions as high priority – Forrester 11/09

4. 95% companies have/are deploying wireless email – Forrester 11/09

5. Mobile internet users > desktop within 5 years – Morgan Stanley 4/10

Wake up – Don’t be a bug

Page 4: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

An Epic Battle… but for what?

CLOUDENTERPRISE

The Application Delivery Platform of the Future

Page 5: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

The Next Technology Wave Mobility

It is as big and as significant as the internet

Much more complex Multiple OS and delivery platforms Employee Owned vs. Company Owned Sometimes connected world Federated distribution: Wireless Carriers, Cloud…

Much more compelling Always present Context aware

Who you are, where you are and what you want/like

Catch the Wave

Page 6: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

Smartphone's are Smart because of Applications

Ways to monetize an application1. User Productivity – Current Enterprise model2. Download / Subscription Fees – Emerging Consumer model3. Advertising – Lots of money going into this model4. Customer Engagement – Branding, customer relationship, cross

sell and new sale5. TBD…

ALL require a Great end user experience with the Application

The Mobile User Experience is KEY

Page 7: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

The best corporate mobile apps…1. Field Service – Auto Glass Repair Dispatch, route and process payment for field service Reduced miles/gas; added 1 appointment per rep per day

2. Disaster Recovery – Financial Services Mission critical corporate data backed up to senior executives

mobile devices on a daily basis Will allow them to run the company for 2-3 weeks even if all

datacenters were destroyed

3. National Security Real time terror suspect look-up Ability to transmit and receive suspect pictures

Page 8: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

What to do??

1. Take mobility seriously – Develop a corporate strategy

2. Two critical parts Internal employee productivity External customer/prospect engagement

3. Accept that it is a multi-device world One size does not fit all; nor should it Get control early so that you can grow with confidence

Develop a comprehensive mobility strategy

Page 9: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

Internal Employee Productivity

1. Mobile Email/Calendar is a core capability

2. Custom Applications and/or Packaged Applications IM, SFA, Field Service, Unified Communications All enterprise applications will eventually be mobilized

How will you deliver mobile applications to your employees and partners? ActiveSync only addresses email/calendar Security must be addressed, along with ongoing support and

maintainability no product on the market today delivers more than 50% of the solution

Page 10: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

External Customer Engagement

1. Get customer facing applications in the App Store’s NOW! It is as much about branding and reserving real estate as it is about

delivering capabilities.

2. Will buy you time to develop your cross-platform customer engagement mobility strategy.

3. This is an Executive level issue.

Page 11: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

What We Do For Our Customers

Maximize the effectiveness & productivity of mobile users

Reduce costs without compromising quality of service

Manage risks & ensure compliance Stabilize & optimize underlying

technology infrastructure Boost confidence in mobile apps

Proactive Automated Mobility Management

Page 12: Enterprise Mobility Management

Copyright 2010 BoxTone, Inc

Additional Information

BoxTone Inc.8825 Stanford Blvd, Suite 200Columbia MD, 21045410-910-3300

www.boxtone.com

Alan Snyder – President and [email protected]


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