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Enterprise Mobility‘Mobile First’ strategy for your
Business
EMPOWERING BUSINESS TRANSFORMATION
Trends shaping the growth of business mobile apps
Making mobile apps work for your business
Business apps, Responsive Web or Native ?
Usability focus building mobile apps
Managing Client expectations
Challenges
Case Studies
Presentation Focus
EMPOWERING BUSINESS TRANSFORMATION
The Mobile Revolution
Talent Acquisition in mobility space to increase in 2015
Trends for 2015 and beyond
By 2015 – Global Market for Enterprise Mobility projected to exceed $168 billion
People who get online everyday 1.5 billion Desktop vs 5.5 billion Mobiles
Mobile CRM apps to grow 500% by 2014 – Gartner
EMPOWERING BUSINESS TRANSFORMATION
IoT (Internet of Things) to take center stage with mobility at its helm
Enterprises are looking to invest in..
- Consumer and Wearable Devices
- Security
- Cloud
- Employee/Consumer Facing Apps
- Asset Tracking
- Field Service Automation
- RFID
- MEAP (Mobile Enterprise Application Platform
and…
The Mobile Revolution
EMPOWERING BUSINESS TRANSFORMATION
Enterprises are looking to invest in..
The Mobile Revolution
EMPOWERING BUSINESS TRANSFORMATION
IoT Internet of Things
It’s all about real world objects like cars, lights, coffee makers, washing machines etc. connected to the Internet that can be controlled.
Examples…
What does all this mean for technology companies
EMPOWERING BUSINESS TRANSFORMATION
Talent Acquisition in mobility space to grow in 2015
Mobilization of 4 billion people….
Destination India
Population with over 65% people below the age of 35, offering a cost effective destination for solutions and innovation in the mobility space
Making Mobile Apps work for your Business
EMPOWERING BUSINESS TRANSFORMATION
Business Apps – Responsive or Native ?
EMPOWERING BUSINESS TRANSFORMATION
Responsive Design – Build one, fit all solution
EMPOWERING BUSINESS TRANSFORMATION
Business Apps – Responsive Site or Mobile App ?
ANSWER IS … DO BOTH
• Budgeting reasons apart… Responsive Site and Mobile App cover entire audience spectrum
• In-App drive Purchases drive 76% of all app marketplace revenues
• Go Responsive– If the goal of being online is to be universally accessible from any
device– To take advantage of an organic presence through SEO
EMPOWERING BUSINESS TRANSFORMATION
Responsive Design Mobile Apps
Business Apps – Responsive Site or App ?
• Single Code base – Build once, run across all devices
• Renders across any screen size i.e laptops, smartphones, tablets
• Reduces Maintenance Cost, Provides Flexibility and Control
• Adoption primarily with Top-Down scrolling approach
Pros
Cons
• Limited content presentation • Lesser usability features as compared
to an app
• Faster and easier to work and implement
• Full support from concerned App Stores.
• Can operate without Internet; Sync option a solution in such cases
• Better UX than any other mobile solution
• Stays on your Mobile menu as an icon• Great user experience
Pros
Cons
• Higher development cost to support different mobile platforms
• Cost of maintenance higher in comparison, updates needed for multiple mobile platforms
Usability – Providing a great Mobile User Experience
Enterprise MobilityShaping Technology, Shaping Business
• Define UI Brand Signatures
• Identify Core User Stories
• Optimize UI Flows and Elements
• Great UI Engineering
Usability – Providing a great Mobile User Experience
Enterprise MobilityShaping Technology, Shaping Business
• Define UI Brand Signatures
• Identify Core User Stories
• Optimize UI Flows and Elements
• Great UI Engineering
Customer Expecations
Enterprise MobilityShaping Technology, Shaping Business
• Discussion during ideation stage
• Wireframing and Prototyping
• Understanding Security Considerations if any
• Evolution Planning
• Reviewing Process regularly for adherence
Instrumental in developing a strategy to create application that meet expectations from a business and user perspective
Business Transformation: From mobile apps to loyalty coupons to seamless content access, we help you achieve a customer-centric mobility transformation.
Thank You
Banking Industry -> Mobile Payments
Manufacturing -> Optimize Core Business Process
Retail -> Augmented Reality – extend physical store to
a virtual realm
Travel -> Hotel, Travel Reservations on the move
Finally… Mobility for All
Accelerating innovation: We co-create solutions tailored to your needs. Whether its mobile POS or Work Force Management, we’re your technology partner.
Efficient Operations: Our Mobility services can change the way your employees work on the go, automate your processes and boost productivity.
EMPOWERING BUSINESS TRANSFORMATION