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TURNING DATA INTO BUSINESS enterprise pim Ecommerce Channel Fact Sheet (English)
TURNING DATA INTO BUSINESS
enterprise pim
Ecommerce Channel
Fact Sheet (English)
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TURNING DATA INTO BUSINESS
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TURNING DATA INTO BUSINESS
INCREASE REVENUE & CUT COSTSPIM HAS DEEP IMPACT ON YOUR SUCCESS IN BUSINESS
ONE LEADING PLATFORM FOR MULTICHANNEL COMMERCEQUICK PRODUCT LAUNCHES ACROSS ALL MARKETS
ContendersRiskyBets
Weak
Market presence
Venda
Escalate Retail
Intershop
demandware
Oracle ATG
IBM
Microsoft
Weak
Strong
Currentoffering
StrongStrategy
Strong Performers Leaders
Market Live
Elastic Path Software
iCongo
Fry
HEILER PIM INTEGRATES wITH THE LEADING ECOMMERCE PLATFORM FROM ORACLE ATG wEB COMMERCE
Source: International B2C eCommerce Platforms
E-PROCUREMENT
ECOMMERCE
DATA
POINT OF SALE
MULTICHANNEL SALES
28 Days
30 Minuten62%
27%
80%
36%
69%
40%
8 Minuten
8 Days
333,000 US $
41,000 US $
35% HIGHER ConvERsIon RatEs
Source: Study Return of Investment of PIM, www.pim-roi.com
PIM Users (green) say they do perform “very good” in all research areas in comparison to non-PIM users (red).
LNC Studiy
How do you measure the impact of your Product Information Management (PIM) or Master Data Management (MDM) solution in
relation to revenue and cost? what are the most important KPIs? How do you perform in comparison with your competitors? In order
to address these questions the international Heiler Software Network launched a survey to publish the biggest international PIM
benchmark.
Heiler Software is cooperating with scientific partners like the Fraunhofer Institute, Europe’s largest research organization and the
Stuttgart Media University. The results state that Enterprise PIM increases revenue and enables international growth. It helps to reduce
costs and speeds up your business.
Better conversion rates in Ecommerce Reduce time searching for information (per employee)
INCREASE REVENUES & INTERNATIONAL GROwTH
REDUCE COSTS & SPEED UP YOUR BUSINESS
More revenue by shorter time to market
Reduce costs for print publishing through automationBetter customer retention rate
Higher margins through long tail strategy
savE 2 woRkInG HouRs a wEEk
44% HIGHER MaRGIns FastER tHan youR CoMpEtItoRs
29% MoRE nEw CustoMERs savE 280,000 us $ pER CataloG
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HEILER ENTERPRISE PRODUCT INFORMATION MANAGEMENTAN END-TO-END PROCESS ALONG THE PRODUCT INFORMATION SUPPLY CHAIN
Heiler Enterprise Product Information Management (PIM) is the
central master data platform for multichannel commerce.
PIM provides distributors and manufacturers with a central mas-
ter data management (MDM) solution for all product data in a
central data source for the purpose of distribution in all com-
munication channels and languages.
Key elements of the solution include the onboarding (import)
and central mastering of highly structured product data and all
corresponding digital assets (Media Portal). Centrally managed
product data can be perfectly adapted to suit the needs of vari-
ous sales channels (i.e. online shops, print systems) when it is
exported into standard data formats.
Heiler Enterprise PIM 6 is comprises the following functional areas:
» Data Onboarding
» Data Mastering
» Multichannel Export
These functional areas guarantee an end-to-end process along the
product information supply chain.
MULTICHANNEL NEEDS PERFECT PRODUCT DATAA 360-DEGREE VIEw
DATA MAIN
TEN
AN
CESU
PPLIER EXCHANGE
MULTICHANNEL COMMERCE
eCom
mer
ceM
arke
tpla
ces
Sear
ch E
ngin
esM
obile
Soci
alBr
ands
Nav
igat
ion
Stru
ctur
ing
Synd
icat
ion
Sync
hron
izat
ion
Creat
ion
Enric
hmen
t
Conso
lidat
ion
Broker
Manufacturer
Distributor
Cleansing
Integration
Synchronization
Translation
Digital Assets
Social Comm
erce
ResponseBehavior Recommendation
Catalogs
Price Lists
Offers
Brochures
Fact Sheets
Flyers
BMEcatXML, CSVE-CatalogsInside SalesCall Center
Sync
Punch
-Out
Key-Acco
unts
E-Cata
logs
SRM
StoreOutletDisplayPosters
INTE
RNET
E-PR
OCUREMENT POINT OF SALE
DATA
CHA
NN
EL M
NG
T.
PRODUCT M
NGT.
PURCHASINGCUSTOMER
SERVICES
VEN
DO
R
MULTICHANNEL COMMERCE
Heiler helps you define your business model. These days,
whether you're dealing with individuals or business customers,
everyone expects you to supply perfect information at exactly
the right moment. Heiler Enterprise PIM 6 gives companies a
central platform for the sales and communication channels of
today and for the future.
SUPPLIER EXCHANGE
Poor data quality leads to inefficient internal processes and
inaccurate analyses - which are used as a basis for making
potentially wrong decisions. Heiler Software offers an end-to-
end solution from the supplier to customer. Heiler Enterprise
PIM 6 connects the product information of manufacturers,
suppliers, retailers, service providers, and customers. Heiler
Enterprise PIM6 ensures that the right information gets to the
right people within their prospective departments.
DATA MASTERING
Companies need a 360 degree view of their product and master
data. PIM 360° begins with data transfer, includes company-
internal data management, and ends with multichannel
distribution. Heiler Enterprise PIM 6 ensures that the right
information gets to the right employees and departments. In
addition, Data Governance provides companies with clear rules
for handling their data and processes.
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TURNING DATA INTO BUSINESS
Ecommerce needs perfect product data
In e-commerce, product information directly influences a potential customer‘s decision to buy or not to buy a product. The Commerce
Channel makes it easy to create and manage attributes, which in turn allows customers to compare products in your online shop.
Leading international ecommerce providers recommend the Heiler PIM Solution.
ECOMMERCE CHANNELTEMPLATE INTEGRATION FOR ORACLE ATG wEB COMMERCE
Heiler Enterprise PIM 6 supports the user's individual
ecommerce strategy. It doesn't matter whether you're
using your own online shop solution, one of the lead-
ing systems on the market, or a commerce channel based on
a platform like Amazon, Ebay or Facebook. Users can use the
Ecommerce Channel for a customized export of their product
data, tailored to meet the requirements of the chosen channel.
Heiler Enterprise PIM 6 provides implementation templates for
leading ecommerce solutions like Oracle ATG web Commerce.
These enable the seamless communication of information about
items, products, product groups, digital assets, and much more
between your PIM system and your ecommerce solution.
» Supports the retrieval of data for items, products, catalogs,
structure systems, structure groups, digital assets, and data
(e.g. prices, logistical data, references, etc.)
» Option of mapping product and item relationships for variant
mapping in the same way as in the user's ecommerce solution
» Create export format templates to supply ecommerce
solutions with all relevant product information
» Integrated channel quality assurance, including all validations
relevant for the reference implementation to ensure QA
approval of the data in the ecommerce system
FEATURES
» Huge Flexibility in Terms of International Ecommerce Strategy
» Higher Conversion and Lower Rate of Returns due to Flawless
Communication of Information via the Internet
» Reduce Implementation and Operating Costs
THE BENEFITS
Oracle ATG web Commerce and others...
Best of breed examples & a large number of ecommerce integrations:
TURNING DATA INTO BUSINESS
Stuttgart, Germany
Heiler Software AG
Mittlerer Pfad 5
D-70499 Stuttgart, Germany
Tel.: +49-711-13 98 4-0
Fax: +49-711-86 66 301
E-Mail: [email protected]
www.heiler.de
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Heiler Software Corporation
PENOBSCOT BUILDING
645 Griswold, Suite 1888
Detroit, Michigan 48226
Tel.: +1-313-483-7100
E-Mail: [email protected]
www.heiler.com
Toronto, Canada
Heiler Software Corporation
1 Dundas St. west, Suite 2510
Toronto, ON
M5G 1Z3, Canada
Tel.: +1-416-260-4705
E-Mail: [email protected]
www.heiler.com
Sydney, Australia
Heiler Software Australia
Level 2, 22 Market St
Sydney NSw 2000
Tel.: +61-2-9008-9773
E-Mail: [email protected]
www.heiler.com
