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Enterprise social what is the real value to the business - sps philly - mar 2015

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Enterprise Social: What is the real value to the business Ruven Gotz Avanade Download this deck at slideshare.net/ ruveng
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Enterprise Social:What is the real value to the business

Ruven GotzAvanade Download this deck at

slideshare.net/ruveng

Thanks to our Sponsors!

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TriState SharePoint User Group

• Meet right here in the Microsoft office

• 2nd Tuesday of the month

• 5:30-8:00 pm

• Content for: End Users, Developers, IT Pros, Admins & Architects• Presentations, Demos, Open-Discussions

• More Info: www.TriStateSharePoint.org

DIRECTOR & REGIONAL LEAD

Ruven Gotz

[email protected] @ruveng spinsiders.com/ruveng

Why am I so excited about this topic?

Collaboration has been great… but…

http://www.marine-bootcamp.com/index.php/boot-camp-details/boot-camp-training-events/obstacle-course

SharePoint was supposed to make it better

And it did!- Check in/out- Version control- Search

Sorta…

We work in a fragmented world

C:, X:

http://www.finedininglovers.com/blog/out-of-the-blue/plate-sculpture-food-art/

It’s not always clear what direction to take

http://tips.slaw.ca/wp-content/uploads/2013/09/change1-300x199.jpg

What is enterprise social?And what is it not?

Twitfacelink?

Enterprise Social?No!

This is digital marketing using social tools

Engage

Get you to buy more…

Recruiting & Prospecting

So, what then is Enterprise Social?

Let me start with a story

Two friends meet again after six months apart

How has this changed with the advent of social networks?

SharePoint: Community is everything

Facebook supports the relationship

Two friends meet again after six months

What are the unique characteristics of this situation?

Geographic Separation

Maybe not that far apart?

CommonCause

Interested in each other & what’s happening

How do these characteristics translate to the enterprise?

Dispersed Team

Common Cause

Care about our team

Give people a way to stay in the loop

How do we allow people who are not co-located the ability to remain connected?

Hint: It’s not just about technology

Modes of communication

E-mail Lync/IMFace-to-face

Asynchronous Synchronous

Bro

ad

N

arr

ow

Webinar/ConfCall

Social

What is the supporting cultural shift that’s required?

Working “out loud”

Working Out Loud = Observable Work + Narrating Your Work

Essential ingredient: in order to help others

Value: Shrink the separation

Summary of Story 1

•Bring dispersed workers together virtually

•Build the foundation for “continuing conversations”

•Value: Remain engaged with your immediate and wider team

•How:• Asynchronous, broadcast tools • By Working Out Loud

Microsoft says “Work like a network”What does this mean?

Traditional

Compare with…

- If the rate of change on the outside exceeds the rate of change on the inside, the end is near.

– Jack Welch

Story 2: Accessing Knowledge

You’ve got a problem…

Collaborate with peers

Come up with some great ideas…

Deliver an awesome report

It gets filed

In a knowledge base

So that it’s easily searchable

Problem!

Collaborateor Work

Alone

KMSystem

This is hard work, and it’s hard to get people to do this

People aren’t good at searching and they don’t trust the search engines

SLOW

SLOW

Here’s where social can help

Social

KMCollab

Access peoples’ heads

Collaborate or Work

Alone

KMSystem

Has anyone ever worked

with Product X in situation Y?

@Sue did last year

@Bill was the tech lead on that

Here’s a link to the spec, call me if you have questions

Just what I need to solve this

Summary of Story 2

•What’s in the KM system is not always easy to find

•Not all the good stuff gets into the KM system

•Social tools make this fast and easy to do

Value: Rapid access to the information I need from the people who know.

Great stories are not enough

What is Yammer?And what is it not?

No!

Is Yammer = Facebook for the enterprise?

No!Well, sorta?

Is Yammer = Facebook for the enterprise?

Let’s look at why it’s NOT fb

ca.linkedin.com/in/alanlepo

Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research

ca.linkedin.com/in/alanlepo

Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research

The Value of Planning & GovernanceHow can you get ready for Enterprise Social?

If we build it, they will come…

• Don’t over-think this• Don’t over plan• Don’t put in too many rules • Don’t kill it before it starts

Have we learned NOTHING, people?

• The SharePoint Wild-West was a mess.

• Let’s not do this all over again!

Not to discount YOUR successYammer can grow virally on it’s own

Don’t kill it, but plan and be ready!•What is your business purpose?

•What are your use-cases for the application of social

•What are your terms of service and governance rules?

•Who is going to enforce the rules and set the tone?

•How will you engage your leadership?

Value: Achieve a business focused result

https://about.yammer.com/success/

Yammer & SharePointBetter together

You got chocolate on my peanut butter.No, you got peanut butter on my chocolate

The value of SharePoint + Social?

Enterprise Social Facebook Social

Enterprise Social Enhanced Collaboration

Going Social?A few thoughts on the process and getting to success

How does one ‘go social’?

Plan

DeliverEngage

Improve

Key lessons learned

From Avanade’s POV on Social

Secure buy-in and commitment from an executive stakeholder and key leaders

Key lessons learned

Co-ordinate business process changes on a long term basis – it’s not a technology drop-in, it’s a process change

Key lessons learned

Spend time mapping value and embedding social into core processes

Key lessons learned

Communicate, communicate, communicate

Key lessons learned

Define success – social adoption is not a one-time activity and viral adoption cannot be assumed

Key lessons learned

Develop a network of evangelists and community managers; engage long-term well beyond launch

Key lessons learned

Involve users as early as possible

Key lessons learned

Listen closely to naysayers and understand their concerns.

(Yammer’s “red dot/green dot/yellow dot”)

Key lessons learned

Implement mobile support and access

What’s coming next?A more complete and pervasive integration experience

The integration of yammer into life

Delve (formerly “Project Oslo”)

It understands who you are

Changing the nature of collaboration

Why am I so excited about this?

Enterprise Social provides real value to me, my company and my customers……and it’s getting better!

Thank You!

Ruven Gotz

[email protected] @ruveng spinsiders.com/ruveng


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