QUESTION: What is your organisation's stance on these

technology trends?

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The trends investigated

QUESTION: What is your organisation's stance on these technology trends?

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The trends investigated

QUESTION: What is your organisation's stance on these technology trends?

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The trends investigated

The next slide shows how the full sample of 100 respondents answered for each of the technology trends listed.

QUESTION: What is your organisation's stance on these technology trends?

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

20%

10%

22%

12%

22%

18%

41%

37%

39%

35%

39%

35%

31%

43%

22%

49%

35%

39%

Total

Total

Total

Total

Total

Total

Mobile

Apps

Ente

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Mobile

paym

ents

Pri

vate

Clo

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Real tim

e

analy

tics

Gre

en I

T

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

QUESTION: What is your organisation's stance on these technology trends?

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

20%

10%

22%

12%

22%

18%

41%

37%

39%

35%

39%

35%

31%

43%

22%

49%

35%

39%

Total

Total

Total

Total

Total

Total

Mobile

Apps

Ente

rpri

se

Socia

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Mobile

paym

ents

Pri

vate

Clo

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Real tim

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analy

tics

Gre

en I

T

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The technologies most likely to be currently being

evaluated or already implemented are

Private Cloud, followed by

Enterprise Social Media.

QUESTION: What is your organisation's stance on these technology trends?

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

20%

10%

22%

12%

22%

18%

41%

37%

39%

35%

39%

35%

31%

43%

22%

49%

35%

39%

Total

Total

Total

Total

Total

Total

Mobile

Apps

Ente

rpri

se

Socia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The technologies most likely to be currently being

evaluated or already implemented are

Private Cloud, followed by

Enterprise Social Media.

Whereas the least evaluated or implemented technology is

Mobile payments.

QUESTION: What is your organisation's stance on these technology trends?

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

20%

10%

22%

12%

22%

18%

41%

37%

39%

35%

39%

35%

31%

43%

22%

49%

35%

39%

Total

Total

Total

Total

Total

Total

Mobile

Apps

Ente

rpri

se

Socia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The technologies most likely to be currently being

evaluated or already implemented are

Private Cloud, followed by

Enterprise Social Media.

Whereas the least evaluated or implemented technology is

Mobile payments.

However, none of these six technology trends are currently being

evaluated or implemented by the

majority of enterprise organisations.

QUESTION: What is your organisation's stance on these technology trends?

20%

10%

22%

12%

22%

18%

41%

37%

39%

35%

39%

35%

31%

43%

22%

49%

35%

39%

Total

Total

Total

Total

Total

Total

Mobile

Apps

Ente

rpri

se

Socia

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Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

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analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise Social Media

Mobile Apps

The next slides examine each technology in turn, looking at different sectors’ stance

QUESTION: What is your organisation's stance on these technology trends?

24 %

16 %

20 %

4 %

28 %

40 %

28 %

52 %

40 %

40 %

44 %

36 %

Financial services

Manufacturing

Retail, distribution or transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

QUESTION: What is your organisation's stance on

GREEN IT?

Other commercial

Retail, distribution or transport

Manufacturing

Financial services

16 %

28 %

8 %

28 %

52 %

32 %

44 %

36 %

28 %

28 %

48 %

24 %

Financial services

Manufacturing

Retail, distribution or transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

QUESTION: What is your organisation's stance on

REALTIME ANALYTICS?

Other commercial

Retail, distribution or transport

Manufacturing

Financial services

24 %

24 %

28 %

24 %

40 %

44 %

36 %

48 %

32 %

48 %

32 %

Financial services

Manufacturing

Retail, distribution or transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

QUESTION: What is your organisation's stance on

PRIVATE CLOUD?

Other commercial

Retail, distribution or transport

Manufacturing

Financial services

24 %

40 %

16 %

24 %

36 %

28 %

48 %

32 %

20 %

16 %

24 %

16 %

Financial services

Manufacturing

Retail, distribution or transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

QUESTION: What is your organisation's stance on

MOBILE PAYMENTS?

Other commercial

Retail, distribution or transport

Manufacturing

Financial services

16 %

32 %

8 %

20 %

40 %

20 %

36 %

32 %

28 %

36 %

52 %

32 %

Financial services

Manufacturing

Retail, distribution or transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

QUESTION: What is your organisation's stance on

ENTERPRISE SOCIAL MEDIA?

Other commercial

Retail, distribution or transport

Manufacturing

Financial services

20 %

28 %

12 %

16 %

36 %

40 %

40 %

28 %

36 %

24 %

44 %

56 %

Financial services

Manufacturing

Retail, distribution or

transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

QUESTION: What is your organisation's stance on

MOBILE APPLICATIONS?

Other commercial

Retail, distribution or transport

Manufacturing

Financial services

20 %

28 %

12 %

16 %

36 %

40 %

40 %

28 %

36 %

24 %

44 %

56 %

Financial services

Manufacturing

Retail, distribution or

transport

Other commercial

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Other commercial

Retail, distribution or transport

Manufacturing

Financial servicesThe next slides examine how seniority in the buying process

affects the stance

QUESTION: What is your organisation's stance on

MOBILE APPLICATIONS?

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist The two seniority levels in the

decision-making process. We refer to

them as “contributors” and

“deciders”

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

Deciders are more likely than contributors to report that: Real time analytics and Private cloud,

are being evaluated or implemented in their organisation.

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

Influence, recommend, shortlist

20%

18%

10%

29%

22%

31%

12%

27%

22%

18%

18%

14%

41%

31%

37%

27%

39%

33%

35%

37%

39%

43%

35%

39%

31%

49%

43%

31%

22%

16%

49%

31%

35%

29%

39%

41%

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Make final decision

Influence, recommend, shortlist

Mobile

Apps

Ente

rpri

se S

ocia

l M

edia

Mobile

paym

ents

Pri

vate

Clo

ud

Real tim

e

analy

tics

Gre

en I

T

Possible answers"It's still mainly an

industry talking point""It's a factor in our strategic thinking"

"It's being evaluated or implemented in my

organisation"

Green IT

Real time analytics

Private cloud

Mobile payments

Enterprise SocialMedia

Mobile Apps

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Influence, recommend, shortlist

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

Make final decision

QUESTION: What is your organisation's stance on these technology trends?

BY SENIORITY OF RESPONDENT

The following slides will look at how respondents within organisations in different sectors answered.

About Vanson Bourne