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July 2005
Entertainment & Media
An Unfolding Opportunity
July 2005
India - An Overview
Market and Growth Potential
Players
Opportunities
Why India?
Contact in India
Entertainment & Media
July 2005
Entertainment & Media
Population
States/UTs
Geographical Area
Languages recognised
Business language
Per Capita Income**
GDP**
Over 1 bn
35
3.3 mn sq kms
22
English
US$ 534
US$ 650 bn**(at factor cost & at current prices)
1USD=43.54 INR (as on July 4, 2005)
July 2005
India - Fast pace Growth
Largest democracy
4th largest economy by PPP index
6th largest energy consumer
ForEx reserves skyrocket from US$ 42 bn (2001) to
US$ 133 bn (February, 2005)
GDP growth to continue between 6-8%
3rd largest economy by 2050: Goldman Sachs
Leading in IT & BPO
Oil & Gas and Biotechnology sunrise industries
July 2005
India - Leading the world
Hero Honda - largest manufacturer of motorcycles
Moser Baer - among the top three media manufacturers
in the world
Pharmaceutical Industry - 4th largest in world
Walmart, GAP, Hilfiger sources more than
USD 1bn worth apparel from India
100 Fortune 500 have set R&D facilities in India
including GE, Delphi, Eli Lilly, HP, Heinz and Daimler
Chrysler
July 2005
India - An Overview
Market and Growth Potential
Players
Opportunities
Why India?
Contact in India
Entertainment & Media
July 2005
The Entertainment & Media Industry
Size US$6900 mn
Estimated growth rate
over next 5 years 14% CAGR
One of the fastest growing sectors of the Indian economy
July 2005
Films Wing
Directorate of Film Festivals
Ø National Film Development Corpn Ø Central Board of Film Certification
Broadcasting Wing
Ø Prasar Bhartio
AIR o
Doordarshan
Information Wing
Press Council of
India
Press Information Bureau
Ministry of Information & Broadcasting
Key Institutional Framework
July 2005
Constituents
Indian Entertainment & Media Constituents-2004
Films18%
Radio1%
Print38% Music
2%
TV41%
July 2005
The Changing FaceFilms Television Radio Media MusicE&M Sector
Content Commercial (Hindi & Regional) Cinema
Art MoviesCartoon Movies
Commissioned Programs
News & Current Affairs
Commissioned Programs
News & Current Affairs
News & Current Affairs
Fiction/Non Fiction Articles
Film MusicPrivate Albums
Delivery Cinema HallsHome Videos
(Video Cassettes, VCDs, DVDs,)
CableTerrestrial
DTH
Public BroadcasterFM Channels
NewspapersMagazines
Books
CassettesCDs
MobilePhones
Internet
---------- Straight line denotes Traditional Delivery Mechanisms
- - - - Dotted line denotes Converged Delivery MechanismsSource:PwC Analysis
July 2005
R e v e n u e G r o w t h o f I n d i a n F i l m I n d u s t r y
1 , 2 5 61 , 4 8 2
1 , 7 4 82 , 0 6 3
2 , 4 3 4
2 , 8 7 2
-
5 0 0
1 , 0 0 0
1 , 5 0 0
2 , 0 0 0
2 , 5 0 0
3 , 0 0 0
3 , 5 0 0
2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9
U S DM n
Filmed Entertainment
Current Size US$ 1256 mn
Estimated growth rate over next 5 years 18% CAGR
Source: Industry estimates & PwC Analysis
July 2005
Filmed Entertainment-Key Growth Drivers
Emergence of crossover films
High Return on investment
immense
international appeal
low costs of production
In 2004 alone, estimated five Bollywood releases generatedmore than US$ 2 million each in the UK and US.
July 2005
Increasing importance of regional cinema
International cinema dubbed in Indian languages
Growth of multiplexes
Growth in cinema advertising
Merchandising/Promotional
Material Revenues
Filmed Entertainment-Key Growth Drivers
July 2005
Television
India Third largest television
market in the world
Estimated growth rate of 18% CAGR
TV industry on an overall
basis for next 5 years
Total No. of TV households over 119 mn
Total No. of TV channels over 350
July 2005
TV Industry Revenue Break-up
2,8603,237
3,747
4,421
5,330
6,556
1,667 1,9002,223
2,668
3,308
4,201
1,067 1,195 1,362 1,566 1,8012,089
127 142 162 188 221 266-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2004 2005 2006 2007 2008 2009
US
D M
illio
n Total TV
TVSubscriptionTVAdvertisingTVSoftw are
Source: Industry estimates & PwC Analysis
Television Industry- Revenues
July 2005
Pay Revenues - primary growth driver for
subscription revenues
Growth in number of TV households
Low penetration of multi-channel colour TVs in rural
areas
Growth in the television software segment
Television-Key Growth Drivers
July 2005
Music Industry
Revenues of Indian Music Industry
149153
158
163
168
173
135
140
145
150
155
160
165
170
175
2004E 2005F 2006F 2007F 2008F 2009F
US
$ m
illio
n
Source: Industry estimates & PwC AnalysisF- Forecast;E-Estimate
July 2005
Growth in non-film albums and music videos
Talent Nurturing
FM radio synergies
Shortening shelf life of music
Organised music retailing
Unbundling of the album concept
Product expansion
Overseas potential
Music Industry- Key Growth Drivers
July 2005
Radio Industry
Radio Industry Revenues
5361
7290
113
144
0
20
40
60
80
100
120
140
160
2004E 2005F 2006F 2007F 2008F 2009F
US
$ m
illi
on
Source: Industry estimates & PwC Analysis F- Forecast;E-Estimate
July 2005
Local Advertising
Lower share of Adspend
Satellite Radio
Community Radio
Radio Industry-Key Growth Drivers
July 2005
Print Media
Total Print Media Industry - Revenues
2,369 2,524 2,680 2,840 3,005 3,171
238 254 269 285 300 315
0500
1,0001,5002,0002,5003,0003,5004,000
2004E 2005F 2006F 2007F 2008F 2009F
US
$ m
illi
on
Newspaper Magazine
Source: Industry Estimates & PwC Analysis
F- Forecast;E-Estimate
July 2005
Newspaper Industry
Total Newspaper Industry
926 1,004 1,081 1,160 1,242 1,323
1,443 1,520 1,599 1,680 1,763 1,848
0
500
1000
1500
2000
2500
3000
3500
2004E 2005F 2006F 2007F 2008F 2009F
US
$ m
illi
on
Advertisements Subscriptions
Source: Industry Estimates & PwC Analysis
F- Forecast;E-Estimate
July 2005
Magazine Industry
Total Magazine Industry
170 183 196 210 223 236
68 71 73 75 77 79
0
50
100
150
200
250
300
350
2004E 2005F 2006F 2007F 2008F 2009F
US
$ m
illi
on
Advertising Subscriptions
Source: Industry Estimates & PwC Analysis
F- Forecast;E-Estimate
July 2005
Booming Indian economy
Content
Government initiatives
Emerging Digital Technologies
Newspaper and Magazine Publishing IndustryKey Growth Drivers
July 2005
India - An Overview
Market and Growth Potential
Players
Opportunities
Why India?
Contact in India
Entertainment & Media
July 2005
Players Production Distribution Exhibition
Zee Telefilms a a
Adlabs Films a a a
AVM Productions a a a
Mukta Arts a a X
Rajshri Productions a a X
Shringar Group X a a
PVR Cinemas X a a
Pritish Nandy Communications
a a X
Indian Film Industry
a
a Present
X Not present
July 2005
Indian Television Industry
CNBC-TV 18
Discovery
ESPN Star Sports
Hathway Cable
MTV India
Key Players
STAR India
TEN Sports India
Walt Disney
Turner International
July 2005
Indian Television Industry
Doordarshan
Balaji Telefilms
Eenadu TV
NDTV
Nimbus
Padmalaya
Key Players
Sahara India
Sony Entertainment
Sun Television
UTV Software
Zee Telefilms Limited
July 2005
Indian Music Industry
Universal Music India
Saregama India (HMV)
Venus Records
Sony Music Entertainment
BMG Crescendo
Virgin Records
Magnasound
Key Players
July 2005
Radio
All India Radio (AIR)
• Planned, developed & operated by Ministry of I & B.• Network of 214 broadcasting centres• covering 24 languages• covering 91.37% of the area• serving 99.13% of the Indian populace
Private FM Broadcasters
• Entertainment Network India • Radio Today • Radio City• Radio Mid – Day West• India FM Radio
July 2005
Print Media
Times of India
Hindustan Times
The Hindu
The Telegraph
Indian Express
Mid-Day
Key Players
India Today
Readers Digest
Outlook
Femina
Filmfare
Stardust
Newspapers Magazines
July 2005
India - An Overview
Market and Growth Potential
Players
Opportunities
Why India?
Contact in India
Entertainment & Media
July 2005
Cable TV Households50 Million
TV Households119 Million
Total No. of Households200 Million
Source: Industry Estimates & PwC Research
Cable TV Households- untapped potential
Low Cable penetration levels indicate huge untapped potential
Rural areas to spur growth
July 2005
Television
Television Subscription
Current size US$ 1667 mn
Television Advertising
Current size US$ 1067 mn
TV Advertising - revenues
10671195
13621566
18012089
0
500
1000
1500
2000
2500
2004E 2005F 2006F 2007F 2008F 2009F
US
$ m
illi
on
Source: Industry Estimates & PwC Research
July 2005
Growth of multiplexes
Platform to screen movies
appealing to niche audience
Have brought back Indian film
viewers to movie halls
Smaller screening options
July 2005
India - An Overview
Market and Growth Potential
Players
Opportunities
Why India?
Contact in India
Entertainment & Media
July 2005
Expanding Indian Economy
The India Advantage
Demographic Advantage – 30 to 40 million people joining middle class every year
Strong job creation in new economy sectors
Change in consumer mindset due to global exposure
Untapped rural potential
July 2005
2001 Industry status to Films
The Policy Advantage
2004 Announcement of Broadband Policy
2001 Announcement of DTH guidelines
Reduction in import duties
Move towards Co - production treaties
Key Government Initiatives
July 2005
436 401
96
702
338 308
171
844
0
200
400
600
800
1000
NorthZone
WestZone
EastZone
SouthZone 2003
2004
Number of Seizures
351,790
884,418
221,002
1,475,632
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
MusicCassettes
CDs
Un
its
Number of raids conducted
Source: Indian Music Industry
Enforcement efforts against music pirates
July 2005
Advertising & Film Sector Upto 100% on automatic route
FDI Policy
Print Media - Upto 74% in Indian entities publishing scientific/ technical & speciality magazines/periodicals/journals
- Upto 26% in Indian entities publishing news & current affairs newspapers & periodicals
Broadcasting Sector No restriction on foreign equity in proposals related to software production, marketing of TV rights, air times, advertisements etc.
July 2005
India - An Overview
Market and Growth Potential
Players
Opportunities
Why India?
Contact in India
Entertainment & Media
July 2005
Contact in India
Office of the Minister for Information & Broadcasting
Shastri BhawanNew Delhi 110 001
Tel 0091 11 2338 4782/2338 4340Fax 0091 11 2378 2118
July 2005
Contact in India
Secretary, Ministry for Information & Broadcasting
R.No. 655, A Wing, Shastri BhawanNew Delhi 110 001
Tel 0091 11 2338 2639Fax 0091 11 2338 3513
July 2005
Contact in India
Confederation of Indian Industry (CII)
The Mantosh Sondhi Centre23, Institutional AreaLodi RoadNew Delhi 110003IndiaTel: + 91 11 2462 9994-97Fax:+ 91 112461 5693Email: [email protected]