Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1
Transcript:
Entertainment, smart toys & the internet of things. Alexandra Deschamps-Sonsino @iotwatch
CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
What is #iot? When we embed connectivity in everyday objects When those objects are designed with an understanding of the affordances of the web.
Hardware (open/closed) Connectivity (wi, zigbee/radio, GSM) Battery life Standards Privacy Security What things?
What things? Smart Cities Smart Homes Wearables Other
Flying Saucers in 1957
Frigidaires future kitchen in 1956
Honeywells Kitchen Computer in 1969
fuckyeahinternetfridge.tumblr.com/
Dick Tracys watch in1946
#iot is everywhere!
Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products ..
Extending your screen-based content in the real world.
Tracking activity early on
Using toys to play on screens
Rewarding you for on screen play
Extending play online
Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux Pros Cons
Extending your cloud-based content in the real world.
Tracking physical activity
Playing remotely
Good Night Lamp
Playing with other senses
Content on demand & timed
Works as a product even when the data doesnt work. Dependant on the structure of your data & APIs Pros Cons
Smart vs connected. designswarm.com/blog
How to do this? Assume a minimum investment of 5K to develop a crowdfunding worth prototype. Assume a minimum of 200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales.
The good news Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. Itll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand.
