ENTREPRENEUR-SHIPSeparating the fact from fiction

3 BOSSES7 DAY WEEKUNDERPAID & OVERWORKED

TAX AFTER EXPENSESUNLIMITED SCALABILITY

MASTER OF YOUR DESTINY

WHAT KIND OF ENTREPRENEUR ARE YOU?

THE ART OF THE START

DEFAULT

SERIAL

CLOSET

FAMILY

JEDI

IN THE BEGINNING IT’S JUST AN IDEA

THE NICHE MARKET

PAIN VS. PLEASURE

WHY ONLY YOU?

BETA REVENUE?

COMPETITION

MARKET SIZE

BLUE OCEAN STRATEGY

FAILING TO PLAN = PLANNING TO FAIL

PLANS ARE GUIDELINES NOT BLUEPRINTS

PLAN A STARTUP 90 DAYS AT A TIME

STARTUP MISTAKES TO AVOIDRUNNING OUT OF CASH

RUNNING OUT OF FOUNDERS

BEING YOUR OWN CUSTOMER

RUNNING INTO THE LAW

TOO MUCH MARKETING, TOO LITTLE REVENUES

SELLING THE DRAMA, NOT A SOLUTION

FAILING TO GET UP WHEN YOU ARE DOWN

RUNNING OUT OF RELATIVES

CONFUSING EMOTION WITH PASSION

BUDDIES ARE GREAT AS A TEAM, MAKE SURE YOU COMPLEMENT EACH OTHER

TECH

FINANCE

OPS

S&M

BUILDING A CRACK TEAM

IN SEARCH OF EXCELLENCE

RECRUIT GIANTS

EMPLOYEES HAVE CHOICE

A-LISTERS ATTRACT OTHER A-

LISTERSCHALLENGE, COMMIT, REWARD

CLIENTS COME IN ALL SHAPES & SIZESSMALL CLIENTS LACK MONIES

BIG CLIENTS WILL MUSCLE YOU

GOVERNMENT CLIENTS ARE THE WORST OF

BOTH WORLDS

SHORT SALES CYCLES + TIGHT COLLECTIONS =

GOOD BUSINESS

TACKLING SCALED COMPETITION

FLEXIBILITY

TRANSPARENCY

PRODUCTIZE

SERVICE

HUMILITY

STARTUP MARKETING DONE RIGHT

GUERRILLA MARKETING

K.I.S.S

BE FRIENDLY

HAVE A STORY

DIFFERENTIATE

BE THE EXPERT

USE ALL MEDIUMS

CREATING BARRIERS TO ENTRY

PATENTS & COPYRIGHTS

TRADEMARKS, BRANDS

BUSINESS MODELS

ECO SYSTEM

FIRST MOVER ADVANTAGE

GEOGRAPHICAL/MONOPOLY

NETWORKING AND PARTNERSHIPS

PEER TO PEER

ONE UP

COMPETITION

LATERAL

THE VALUE OF MENTORING

INSPIRE

EDUCATE

CHALLENGE

GUIDE

WHEN CRISIS STRIKES...

THE KNACK

BE PREPARED

DON’T BE PWNED

LEARN CONTINUOUSLY

BUILD A REPUTATION

BE THE NEWS, DON’T JUST SEE IT

CHALLENGES TO SCALING UP

VISION & FORESIGHT

MENTALITY & MONEY

QUALITYRELIABILITY

CONSISTENCYMASTERY

TO TAKE MONEY OR NOT??

FRIENDS & FAMILY

INSTITUTIONAL DEBT

VENTURE CAPITAL

PRIVATE EQUITY

PUBLIC MARKETS

RAISE ENOUGH MONEY AT EACH STAGE. LEARN TO

SHARE THE PIE

GRANTS

ANGEL/SEED FUNDING

VALUATION AND EXITS?

WHAT IS YOUR COMPANY WORTH?

WHAT IS THE END GAME?

IS VALUE BEING ADDED

CONSTANTLY?

IS THERE MORE THAN MONEY ON THE

TABLE?

MAY THE FORCE BE WITH YOU

THERE ARE NO STUPID QUESTIONS,

ONLY STUPID ANSWERS