Entrepreneurial Behavior (Homestay)

8/17/2019 Entrepreneurial Behavior (Homestay)

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Introduction

What is the meaning of an entrepreneurand also about the history of where andhow the word "entrepreneur" born?

17th century the relationship between

taking risk with entrepreneurshipdeveloped as Richard Cantillion a well!known economist viewed entrepreneur as aperson who is a risk taker observing the

merchants farmers craftsmen and otherssole proprietors who buy at a certain priceand selling it at a price that cannot bepredict


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'ri City (omestay is a place favored byforeign tourists and domestic becauseit is located in the vicinity of Wakaf Che )eh and the price is very cheap andcomfortable to live in by a family whowants a holiday in *elantan +mong theadvantages of staying at 'ri City(omestay is the pro,imity to themarket Wakaf Che )eh popular in thestate of *elantan In addition it is close

to Radio *elantan -m


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.ntrepreneur

/ackground(0 d Raime +hmad and his family since

2311

+ middle class family+n e, teacher4 lecture 5 local people

(ave $ children

Idea come from he6s education

+fter pensions he started to developmenthis own carrier

anage to open homestay at *ota /haru


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Company /ackground

'tarted in 2318ocated at *elantan town

-our homestay ! 19 +8I+ (:.'#+)

29 +')R+- (:.'#+) 9 +8I- (:.'#+)

;9 + Wi& +'#R: :) roomswith air conditioner and ceiling fan


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Interest to running his business fromeducational theory

.,tra educational motivation or

training to get more knowledge aboutthe business

@et more support from his familymembers to running the business


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#ype of /usiness ! #ourismindustry

#arget Customers ! uslim only

Aumber of .mployee ! B


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.ntrepreneur before start theventure

19 .ducation /ackgroundo) #he process of formation and

development of the potential ofbecoming a competence

o)egree in (ospitality anagement inetropolitan Dniversity

o)iploma at 8ondon Dniversity


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Working .,perience

Can improve oneEs career+ lecturer at a number of formal

university

! :pen Dniversity *ota /haru! Dniversity of alaya campus

Ailampuri

! Dniversiti *ebangsaanalaysia=*ota /haru out campus9

! Folytechnic *ota /haru


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Role odel

Fhilip *otler G born +ugust 7 1H1 in Chicago D'+

G " the -ather of arketing

G obtained asterEs from Dniversity ofChicago while his Fh from I#

G r Raime hope that can he also cane,pand his business empire outside

*elantan G Fhilip *otler marketing force made

r Raime feel con&dent to achieve this


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.ntrepreneurial +ctivity

e&ne as enterprising human action inpursuit of the generation of valuethrough the creation or e,pansion of

economic activity by identifying ande,ploiting new products processes ormarkets

.n (0 d Raime +hmad involve in

entrepreneur when he in university


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(e do when there is entrepreneurialweek in university when he study

(e do the entrepreneurial activity for

fun


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Intention of beingentrepreneur

.ntrepreneurial intention is state ofmind that people wish to create a new&rm or a new value driver e,istingorganiJations

r (0 Raime +hmad want to be anentrepreneur when he study egree in(ospitality anagement in

etropolitan Dniversity


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#he founder see new chance tostarted the business because heinvolve in #ourism study

(e want to grab the chance and beentrepreneur


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Farent /ackground

.n (0 Raime +hmad has ; siblings (eis the second

#he background of r (0 Raime

+hmad is work in government(is parent not involve in business

Entrepreneur at the time he


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Entrepreneur at the time hestart the ventureMotivation

Desire for more money.

Want to start a new life.

Create as profound interest.

Want to be a boss.


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Business Goals

Offering accommodation services.

Achieve personal satisfaction.

esources

using his own capital as much as M !" """.

choose strategic locations or suitable to ensure

business success.

#acilities.


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$etwor%ing

#he owner of this homestay have a commonbacking between the owners of otherhomestays

'rikota (omestay also use networking as a

tool for &nding investors customers sta%suppliers and business partners with minimalcost to his business


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Risk :rientation at .arly'tage

Risk in business is de&ne as thepossibility of the business to gainpro&t is lower than e,pected

Fositioning of the product(ave a lot of other competitors


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/usiness Flan+ business plan is a written documents

that outlines the detailed e,ecution ofthe business

#his include details of organiJationadministration and human resourceplan marketing plan production planand &nancial plan

:rganiJation administration and

human resource plan ! #he generalmanager is (0 d Raimee +hmadhimself and he has $ workers

arketing plan

#arget market is customer with families


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:perations Flan'rikota (omestay provide a service

which is houses for rent so the

accommodation that is provided in thehouses is air conditioner wirelessinternet =Wi!-i9 and +'#R: A:I

-inancial plan

+lif (omestay RL3 333 +shraf(omestay is RL3 333 while +lia and+Kil is R7$ 333


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Conclusion+s an entrepreneur we need to have

at least three 0ob

#o starting the own business we don6thave spend the lot of capital because

with a small capital we still can do abusiness such as service business

#he main ob0ective is we need to get ade&nite advantage "service" o%ered to

customers should have to achievewhat is desired by the customer


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*ey to the success of a "homestay" is

on customer service by consistentlytreat customers to well and care aboutthe customer order thecommunication between the customer

and the server needs to be properlyand e%ectively

#o be an succesful entrepreneur weneed &nd a one person thatentrepreneur that we admire to be agood "Role odels


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.ntrepreneurs must wisely choosestrategic locations or suitable toensure business success

/usiness should be put in place whichhas the force of high purchasing

power and less competition.ntrepreneur must have interest in

business

'ocial networking is not 0ust for sellingproducts or services on the contraryit is to listen and communicate

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Entrepreneurial Behavior (Homestay)

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