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Group MembersAli Raza MBAF13M044Aroosa Shahzadi MBAF13M047Warda Nawaz MBAF13M038Abdul Waheed MBAF13M040Junaid Habib MBAF13M052Esha kanwal MBAF13M005

Industrial Estate -02 GT Road GRW.Phone # 055-4297041Email: clarowater@gmail.comWeb: www.clarowater.com.pk

Product

Vision To be recognized as the leading brand in water treatment industry providing adequate water filtration services.To provide superb customer service and to offer the highest quality water treatment options. And to earn the loyalty and respect of our customers.

Mission

Product Description.Marketing Plan.Operational Plan.Management Team.Financial Plan.

Product

Portable Water Filter

Carbon filtration What Is Activated Carbon Treatment? How Does It Work?

Is Activated Carbon Treatment Safe?

US Environmental Protection agencyEPA 542-F-12-001 (September 2012)

Customer BenefitsProvide better tasting and smell less.Reduces the risk of diseases.Pure water is important for children.Cost much less than bottled water.

Material of product Material Require quantityPolypropylene225/ gramPP Filter3/unitActivated Carbon50/gramNatural calcium30/gramFlexible ponches1/unit

Warranty and Guaranty Within 6 months warranty 30 days money back guaranty

Features of a productSimple to install & Operate.Height 3 width 2.5Activated carbon is replaceableRemoved 99.99% bacteria

Marketing Plan

Distribution StrategyIndirect Distribution

Advertising and promotionLocal news paperPamphletBannersBrochures

Market strategyTARGET MARKETGujranwala

LocationIndustrial estate no 2.

Existing competitorMicro filtration system KarachiId water technologist HyderabadKLEAR water MultanMAKKAH TRADERS LahoreAqua water filter Pakistan

SWOTStrengthsExcellent distribution In expensive

SWOTWeaknessesAny local person start ManufacturingNo presence in rural areaWeak brand awarenessLow market share

SWOTOpportunitiesAdvertise more with benefits of pure waterShould utilize the distributionFacility to reach rural areas

SWOTThreatsOther water company competitors

Operational Plan

Equipment & Material

Operational process Manufacturing departmentAssembly department

Manufacturing department

Assembly department

Read to use

Management Team

Financial planCapital RaiseFinancial statementsIncome statements Balance SheetCash flow statementsDistribution of profit

Capital Raise

Financial statementsIncome statements Balance SheetCash flow statements

Distribution of profitOwnersEquity %Profit distribution A161,84,928B202,31,160C161,84,928D161,84,928E161,84,928F161,84,928Distribute out of 21,55,80011,55,800