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LOGO
Disclaimer : This plan is created by
1. Jitin Sachdev (17)
2. KawaljitSingh (18)
3. Sudhir Basoya (52)
4. Rupinder Singh (44)
Business PlanLevis Kids Store
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Executive Summary
1. Levis Kids Wear (LKW) is a exclusive store for kids wear with goodquality and latest trends owned by Levi Strauss & Co.
2. This business will cater to the needs of kids age from 6 to 11.
3. Slogan of the business is: Kids wear, with care
4. Location of the business is Connaught Place, New Delhi.
The Target audiences of the business are:
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Age Population
5 to 9 years 218522
10 to 14 years 224012
Total(5 to 14 years) 442534
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General Company Description
I. Company Overview:
Levis Kids Wear (LKW) is a exclusive store for kids wear
with good quality and latest trends. We present an extensiverange of kids wear that are manufactured using different fabricssuch as Cotton, Silk, Wool and others. Available in a wide range of
gorgeous colors, designs and prints, these apparels are designedkeeping in mind the most up-to-date fashion trends.
Slogan: Kids wear, with care
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Industry & the Market
Market analysis
Industry analysis
Competitors
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Key
PartnersValue
Proposition
Key
Activities
Key
Resources
Customer
Relationship
Channels
Customer
Segments
Cost Structure Revenue Streams
Business Model Canvas
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Age Population
5 to 9 years 218522
10 to 14 years 224012
Total(5 to 14 years) 442534
Customer Segments
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Key Partners
Government
Local Tailors
Logistics
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Channels
OEM-Dealers-End Consumers
Print Media
Tele Media
Sponsorship
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Customer Relationship
We will build good relations with our customers,
as this business is all about giving great
experience with fun & care to our customers.
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Value Proposition
In terms of kids wear, the parents want clothes for their children
which are comfortable & match with their physique. For that
purpose we will provide customize service to them like alteration
of clothes.
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Key activities
Labour & Employment Law.
Supply Chain Management
Protect us by trademark & copyright.
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Key Resources
Our People
Our Services
Our Brand
Unique product formation technology
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Cost Structure
Raw material cost
Transportation cost
License Cost
Advertising Cost Labour Cost
Packaging Cost
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Revenue Streams
Pricing Strategy
Competition
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Exit StrategyWe can plan for the following exit strategies.
1) IPOInitial Public Offering
2) Merger with an existing kids wear business such as
Lilliput.
3) Acquisitions
by some other kids wear business in the
same domain. E.g.: GAP
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