Entreprenuership Management

8/14/2019 Entreprenuership Management

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ENTREPRENEURSHIPmanagement PROJECT- ( )MMS II SEM IV

-2009 10 :SUBMITTED TO

.Ms Deepa rohit


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Women

entrepreneurs


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GROUP MEMBERS

Rashmika Patil-C 27

Prachi Pitale-C 29

Anandita Singh

-C 34

Jayashree Prabhu -C 43


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Entrepreneurship ManagementWomen Entrepreneurship

An enterprise owned and controlled by one or morewomen having a minimum financial holding of 51% ormore, giving 51% or more employment to women

Some Facts:

Women Constitute not only half of the Worldspopulation but also sway the growth of the remaining

halfThey produce half of the worlds food supplyThey account for 40% of the work forceOwn less than 10% of the real estate


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Entrepreneurship Management

We need to understand

Whether women can contributesignificantly towards the national economy

Do they have equal potential?

If so, why are there fewer womenentrepreneurs today?

What are their difficulties?

How can we address them?


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Why do Women Take-upEmployment?

Push FactorsDeath of bread winner

Sudden fall in family income

Permanent inadequacy in income of the family

Pull FactorsWomens desire to evaluate their talent

To utilize their free time or education

Need and perception of Womens Liberation, Equity

etc.To gain recognition, importance and social status.

To get economic independence


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Categories of WomenEntrepreneursWomen in organized & unorganized

sector

Women in traditional & modern

industries

Women in urban & rural areas

Women in large scale and small scale

industries.Single women and joint venture.


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Categories of WomenEntrepreneurs in Practice in

IndiaFirst Category

Established in big cities

Having higher level technical & professional

qualificationsNon traditional Items

Sound financial positions

Second Category

Established in cities and towns Having sufficient education

Both traditional and non traditional items

Undertaking women services-kindergarten,crches, beauty parlors, health clinic etc.


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Categories of WomenEntrepreneurs in Practice in India(Contd.)

Third Category

Illiterate women

Financially week

Involved in family business such asAgriculture, Horticulture, Animal

Husbandry, Dairy, Fisheries, AgroForestry, Handloom, Powerloom etc.


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Professional Women:

Problems & Perceptions


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Barriers to Women Entrepreneurship

Level

Barriers

Individual Household

/Family

Business Community/

GovernmentFinancial Women look

for securityMen decideaboutexpenses

Less income=less property=no security=no loan

In somecountries,signature ofhusbandrequired for loan

Economical Women getlesseducation

Women lacksupport forhouseholdwork

Lack ofmanagementknow-how

Womendiscriminated interms of accessto economicresources

Socio-

Cultural

Independent

thinking isnot allowedto women

Violence

againstwomen byhusband

Limited

mobility problems withthe marketing,transportation& selling ofgoods

In male

dominatedindustries,womenentrepreneursare not accepted

hi


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Barriers to Women Entrepreneurship

Level

Barriers

Individual Household/

Family

Business Community/

Government

Political-Legal Women actprivately,notpolitically

Women havegot lessinfluence andnegotiation

power in thefamily

Less meansto exertpower/lessprotection

by the statefor women

entrepreneurs

Lack ofknowledgeabout women

Entrepreneursto be able todevelopappropriatepolicies

Psychological

-Philosophical

Low self-esteem, donot dare todemandrights

Women aredivided

Women areafraid to bemoresuccessfulthanmen/husbands

State viewsmen as theones whopubliclyrepresent thefamily

E t hi M t


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How to overcome

these BARRIERS ???


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Educate and train

Help in setting home based businessMake easy finance available to them

Develop special schemes

-Achieve self reliance and place them at parwith their male counterparts

Develop gender sensitivity

Examine the process of gender inequality


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Acquire skills of identification of

potential women entrepreneurs

Empowerment is not only an external

process but a process that has tobring about intrinsic changes inwomen as well as in men



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Schemes for women entrepreneurs

Seed capital scheme

National equity fund

Prime ministers employment guarantee scheme

Single window scheme

DIC scheme

KVIC scheme

Bank schemes for women entrepreneurs

Mahila Arthik Vikas Mahamandal (MAVIM)

Mahila Udyog Nidhi and Mahila Vikas Nidhi

Priyadarshan Yojana



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Seed Money Assistance

Funds for unemployed youth and women aged 18 to 35years, with minimum qualification- Std. VII th pass @10%

Maximum seed capital available Rs.5 Lakh

Assistance percent is 10% to 15% of total fixed capital,22.5% for backward classes

Repayment period- 7 years


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ntrepreneurship Management

Prime Minister s EmploymentGuarantee Scheme

Maximum age of 35 years, with qualification- X thpass

Assistance by way of loans up to 95% of project cost

15% subsidy is made available

Subsidy of up to 15% or Rs.7,500, whichever lesserprovided by government of India

Parents of the candidates cannot have annual incomeexceeding Rs.24,000



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DIC schemeEncouragement to start women entrepreneurship in

areas with population of less than Rs. 1 Lakh

Investment in machinery up to Rs.2 Lakh is allowed

20% of this investment is granted as seed capital

For backward classes, the seed capital is up to 30%

The interest rate is 4%

Remaining capital needs to be financed bybanks/financial institutions



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Single Window Scheme

Scheme by SIDBI to provide fixed andworking capital from a single source

Project cost excluding working capital andmargin money, can go up to Rs. 20 Lakh

Repayment period-10 years

Founders capital- Minimum 25%



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Mahila Arthik Vikas Mahamandal( )MAVIM

Established on the 24th February,1975

Schemes: Maharashtra Rural Credit Programme(MRCP), Swarna Jayanti Gram Swarozgar Yojana

(SGSY), Swayamsiddha Programme (IWEP), MahilaSwavalamban Nidhi (MSN), Ramai MahilaShakshamikaran (SCP), NABARD Add-On Project,Rashtriya Samvikas Yojana (RSY), Krushi SaptakYojana and Tribal Development Project (TSP)

Activities/objective: Self employment of women,training them in various product and serviceindustries, assisting them to start business andmanage it



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Mahila Udyog Nidhi and MahilaVikas Nidhi

Started by SIDBI in 1990

Provides finance up to Rs.10 Lakh throughstate financing corporation and SIDC

Financial assistance provided as concessionalrate

Mahila Vikas Nidhi also provides assistance intraining women entrepreneurs


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DEBBI FIELDSREVATHI ROY

JYOTI RAMNATH


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InternationalEntrepreneur


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DEBBI FIELDS


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Debbi Fields

Founder and former chairperson

500$ million company

It now has 920 stores Across 11 nations.

Bakes and sells specialty cookies,brownies

Mrs. Fields' stores were first knownas Mrs. Field's Chocolate Chippery.


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Personal Life

Born on September 18, 1957 in Oakland, California.

Four elder sisters Father-Welder and mother ahousewife

An average student and attentionwas being diverted away fromschool and into the kitchen

Hard working


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Personal Life

First job at 13 years for 5$ per week

Baking cookies vanilla ,butter,chocolate chips

She married by 19 and was confinedto a role of a house wife

Found challenging during socialgatherings

Eye opening experience


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Challenge

Present the idea to her family

Both her parents as well as herhusband objected to her decision

No formal education, money

Determined

The biggest failure in life is nevertrying


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Beginning

Business plan and batch of freshlymade cookies

Approached bankers

Fields found a banker who agreed togive the money(25,000$)


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First store

On August 18, 1977, she opened herstore in California at 9 a.m.

By noon nobody had bought evenone cookie

Took samples to people on thestreets

Liked the samples so returned toactually buy cookies

Providing free samples to potential

customers remained a cornerstone


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Hiring employees

People who shared her passion forcookies

Auditioning all of her employees

Fields would first make them try hercookies

Fields would then send her prospectsinto the street with trays of cookies


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Good enough never is, saysFields. Set your standards sohigh that even the flaws are

considered excellent.


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Perfectionist

Surprise visit

Cookies had been over baked

Mrs. Fields was upset and didntwant to associate her name withover baked cookies

Took great pride in her recipes


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Customer Service

Two-hour sell time

Conscious of herregular customers

Making people feelspecial is animportantingredient in her

recipe forsuccess.

Learning theirnames and how

they liked their


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Qualities

Perseverance

Determination

Passion Perfection

Customer service


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Early Expansion

Second store was opened in 1979 inSan Francisco

In 1981 the company operated 14stores

In 1982 Mrs. Fields' Cookies recordedsales of about $30 million

1983- operated 70 stores fromHonolulu to Chicago

In 1987 earned a profit of 18.5

percent on sales of $87 million


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Expansion

Purchased La Petite Boulangerie, achain of 119 Frenchbakery/sandwich stores, from

PepsiCo for $15 million. Bad year in 1988 when it lost $19

million and closed 85 of its 500

stores, mostly in the eastern andsouth eastern United States.

1990-Mrs. Fields' Cookies announcedan agreement with the MarriottCor oration


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Expansion

1990- operated 45 internationalstores in Canada, Australia, Japan,Hong Kong, and the United

Kingdom In 1993- new owners reorganized

the company.

Four lenders, mainly the Prudentialgroup, acquired almost 80 percentof the firm in exchange for writingoff $94 million in company debt


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Reasons for huge debt

Company expanded too fast andmany stores could not afford theirexpensive rents

Nation's economic downturn in theearly 1990s hurt Mrs. Fields'Cookies

Debbi Fields insistence on hands-onpersonal management andreluctance to franchise did notwork.


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Achievements

Earned the Golden Gavel award that is

awarded annually to the individual

that demonstrates consistent self-improvement, success and leadership

Debbi Fields has authored various

books including the "Mrs. FieldsCookie Book: 100 Recipes from theKitchen of Debbi Fields" - the firstcook book to make it to the top of theNew York Times bestseller list


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Everybody said I couldn't doit, I didn't have a job, I didn't

have money, I didn't haveformal education, I just had arecipe, and a dream." DebbiFields stuck to her dream andtoday her cookies make

everyone smile!


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Indian

entrepreneur

d i b


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driven byeducated ladies instead of

your regular-swearing and paan spitting

cabbie?That too in silver and

/white pink Versas,and Wagon Rs replacing thetottering-black yellow Fiats


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eva

.Roy

serv ce y e or


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serv ce y e , orthe WOMEN and of the

WOMEN."


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FORSHE TRAVELS AND

LOGISTICS

Women in Indias financial capital Mumbai and political capital Delhi now have have optiontravelling in TAXI equipped and run specially bywomen only.

The name is FORSHE that is FOR SHE only forladies.


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REVATHI

ROYThe founder and managing director of

For-She Travels and Logistics Privatelimited (FTL)


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I F you had met me just a few,years ago I would have cried on

,your shoulder to start with My

husband died after his long.battle with heart disease Histreatment and hospitalization

took away not only my savings

.but even my mother s money I

was desolate and devastatedbecause I had to bring up three

.children on my own All around,me everything collapsed and

, ,nothing it seemed could bring.me out of the mess But I, ,discovered like many women

that the night is darkest

, ,before dawn and one day I

started a new business project


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ABOUT Ms. REVATHY ROY

Name: Revathi Siddhartha Roy

Age: 49

Married:22 years ago to a Bengali.

Schooling: Convent Girls High School,Prabhadevi.

Graduation: St. Xaviers Mumbai withEconomics.

Post- Graduation: Mumbai University.

Family: 3 Sons (21, 18, 12)


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EXPERIENCE

Worked in marketing with a leading newspaper.

After her marriage, started her own business ininterior dcor accessories like doors and

windows and did reasonably well.

ABOUT For She Travels and


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ABOUT For-She Travels andLogistics Private limited (FTL)

Start-up: 19th March, 2007.

Initial Investment: Rs 14 lakh (from friends

and family), 2 Leased Taxis.Number of Employees: 35 (18 Drivers).

Number of Taxis: 21 air-conditioned whiteMaruti Versa cars.

ABOUT For She Travels and


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ABOUT For-She Travels andLogistics Private limited (FTL)

Fare: Rs.2,500 for half-a-day (8:00 14:00) &Rs. 4,000 for entire day (8:00 20:00).

Salary: Rs. 9500/- & Tip.Tie-up: Orix Auto Infrastructure Services.

Sponsorships: Marie Claire, Hindustan Lever.


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Services offered by FTL

Driving training to learners.Defensive Driving training forpersonal and Corporatechauffeurs.

Etiquettes training andgrooming ofcommercial chauffeurs.

Fleet Safety Management

System Audit for corporate.Training for Women Security

Guards.


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Geographical Presence

MUMBAI

DELHI

HYDERABAD

BANGALORE

KOLKATA


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THE SERVICE OF FOR-SHE

Exclusively for women, by women, with womenclad.

The only males allowed to ride in For- She are

children under age 12.Women feel secure and safe.

Cleaned daily so that the passengers don't inhalestale air.

Offers a mini make-up kit that includes a mirror,nail polish remover, cotton buds, clippers and nailfiles.


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Contd.Selection of magazines and newspapers.

Each taxi is also fitted with a walkie-talkie.

Music.

Trendy and good looking cabs - pink stripepainted on the taxis, which gives them anattractive and feminine appearance.

Drivers - Dressed in pink or lavender 'kurta'

(tunic) and blue trousers, an ink-blue scarf tiedGirl Guide fashion around their neckscompletes the very elegant and posh look.


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Contd

Drivers - Well educated and can speak fluentEnglish, Hindi and Marathi.

A few are also conversant in Gujarati.

Passionate about driving.

Well-versed with the city roads as well asshopping malls and complexes.

24-hour, door-to-door service.Dial 09323208277 or 09892819245 or 022-

24324161.


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NEED OF A BUSINESS

Not satisfied with the earlierBusiness of interior dcoraccessories.

Suffering from the bereavement

of her husband.

No savings.

Taking care of three sons and

mother.


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IDEA GENERATION

,In December 2006 whileon a leisurely dinner

,with a close friend

outside Mahalakshmi,Station lightning struckher in the form of anidea which could well go

in the way of creating arevolution on the roads

an exclusive ladies

taxi service driven by


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REASONS

Irritatation with Taxi Drivers withtheir irresponsible driving.

Some drivers would stare at her inthe rear-view mirror.

Wasnt too comfortable with the lackof cleanliness of regular cabs.

Growing number of working women.

Safety of working women.Passion for driving.


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START UP And DIFFICULTS

Initially thought of the name LavenderDews.

Approached an ad agency that could

design her ads, create stationery to talkabout it, get lady drivers, get vehicles.

No money for investment.

Add Agency - Ubiquitas Advertisingand met Jayesh Chandan.


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Contd.

Risk at that point of time.

Support from Jayesh Chandan - He, with his visionand more than a decade of sound experience in thefield, was sure of this concept succeeding.

Gave the name Forsche to taxi service.Released an ad in a local daily on July 25, 2006 for

lady drivers, and got a stupendous response.

On the 26th her husband was hospitalised and

passed on the 29th.


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Contd..

Pressure for starting the Business on timebecause of commitment.

Male dominated business.

Difficulty in finding women employee withdriving licenses.

Difficulty to find women who has

knowledge of all geographical area ofcities.

SUCCESS AND THE FUTURE


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SUCCESS AND THE FUTUREAHEAD..

Intense media coverage.

Continuously increasing Customer base whichincludes outstation women who fly down to thecity for work, senior citizens, BPO employees.

Women empowerment.

Businesses, hotels and even Call Centres haveexpressed an interest in hiring these taxis for their

women employees.Plans to launch in Hyderabad, Bangalore and

Kolkata.


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criticism


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Stick to what you. are doing Don t

.give up Believe

firmly in your

,product yourpassion and

yourself becausenobody understandsyour product better

than you


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you set thesails and Godwill blow the.wind Forschehas set the

. sails Let s seewhich way the

wind blows


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Require our service? All youhave to do is call our office on

24324161 / 62, or @ 9892819245 / 93232 08277. OurThane office no is 9870011327.Or, email :

[email protected].


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Entrepreneur


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&Jyoti Ramnath CEO Founder


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, & ,Jyoti Ramnath CEO FounderCraftMyGift


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ersonal Profile Current Volunteer at HeadStart

Network Foundation CEO at CraftMyGift

Past User Interface Designer atHewlett Packard

Education ICFAI University Indian Institute of

Management, Bangalore S J C Institute of Technology


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OW THE IDEA he idea ofraftMyGift came from

ne my passions ofdding a touch of

ersonalization to eachift that I used to gift.y friends I did some

arket research andealized that a lot of

eople don t find theight place to get suchifts and end up

reating such personal.ifts on their own

M St


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My Story I have been setting goals for myself and have

worked hard to achieve them.

I spend a lot of time on self-development. I keep hunting for courses which I can enroll

myself into.

One of such courses-MPWE provided a turning

point in my life .

M St


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My Story

I always wanted to lead a team. It is a big challenge to build a profitable venture

from scratch and it requires you to developyourself in areas, which are completely out ofyour comfort zone.

M V t


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My Venture


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ompany ProfileStart up: 2008

Initial Investment: Rs. 3-4 lakhs (Personal savings)

Vision: To make the art of gifting an enriching

experience.Target Audience: People in the age group of 20 40,

internet aware, working professionals.

Customer Base: 50

Turnover: around Rs. 6 lakhs


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hallenges facedFinding the right

resource or talentespecially in design

field.

Understanding where

to invest & wherenot to invest.


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uture PlansCreating a brandCraftMyGift

Corporate Clients

College ambassadors forCraftMyGift

Diversify

Q liti


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Qualities

Passion

Progressive learner

Dynamic

Achiever

Focus & Goal-oriented


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I am an entrepreneur because Ilove the challenges it puts acrossfor me to handle. I believe I can

achieve my dreams by being anentrepreneur.


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conclusion

Webliograph and Bibliograph


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Webliography and Bibliography

www.forshee.com

Article: Mumbai's women-only taxi service By MonicaChadha BBC News, Mumbai.

Dignity dialogue - October 2007, Page 6.

Forsche - The ladies only cab service. Published by NewsJockey March 8th, 2007 in Cars and Launches.

www.craftmygift.com

www.nenonline.org

www.iimb.orgwww.nsrcel.org


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